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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA

Saudi Arabia’s leading national real estate developer and PIF-funded giga-project, has announced a significant step in its evolution toward becoming a multi-asset real estate developer: the rebranding of the iconic Riyadh Front as the all-new ROSHN Front.

ROSHN said a press release on the occasion that the rebranding emphasizes its dedication to creating holistic and sustainable communities that enrich the lives of those who reside, work and play there. The name change not only reflects the evolving vision of the destination, it also symbolizes a new era of development excellence that ROSHN is introducing to Riyadh.

The acquisition and rebranding of ROSHN Front marks the latest evolution in ROSHN’s strategy of building coast-to-coast in Saudi Arabia, expanding its range of operations to elevate the quality-of-life, and lead the region in innovation and disruptive technologies. This journey will transform ROSHN into a globally significant multi-asset-class developer and help fulfill the goals of Vision 2030, the press release said.

According to ROSHN’s Group CEO David Grover, "the metamorphosis of Riyadh Front to ROSHN Front is a cornerstone in ROSHN Group's evolution. This rebranding not only mirrors our deep-rooted commitment to redefining urban living in Saudi Arabia, it also cements our stance at the forefront of mixed-use community development.”

ROSHN Front comprises a mixed-use lifestyle retail and F&B destination, which welcomes over 10 million visitors annually, and a commercial district that features world-class modal workspaces.

Features of the development include 1 km of walking promenades and green spaces, and state-of-the-art facilities such as a fitness center, a four-star hotel and meeting rooms, as well as conference halls.

The mixed-use assets of ROSHN Front will complement the array of amenities being developed by ROSHN at its adjoining flagship SEDRA community in Riyadh.

Residents of SEDRA, the first phase of which was launched in October 2021, benefit from a combination of features that are unique in the market, including a design that blends traditional architectural styles with cutting-edge technology, a network of green and open spaces, pedestrian-friendly "living streets", long-term maintenance and management frameworks, and walkable access to a range of health, education, retail, entertainment and sports facilities.

In October 2022, ROSHN launched the sale of the second phase of its flagship SEDRA development, which added 2,171 homes to Riyadh’s most sought-after development; the release of the third and fourth phases will follow.

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Tropical Storm Milton Forms in Gulf of Mexico and Could Intensify to Hurricane threatening Florida

This GOES-16 GeoColor satellite image taken at 4:50 p.m. EDT and provided by National Oceanic and Atmospheric Administration (NOAA) shows Tropical Storm Milton, center, off the coast of Mexico in the Gulf of Mexico, Saturday, Oct. 5, 2024. (NOAA via AP)
This GOES-16 GeoColor satellite image taken at 4:50 p.m. EDT and provided by National Oceanic and Atmospheric Administration (NOAA) shows Tropical Storm Milton, center, off the coast of Mexico in the Gulf of Mexico, Saturday, Oct. 5, 2024. (NOAA via AP)
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Tropical Storm Milton Forms in Gulf of Mexico and Could Intensify to Hurricane threatening Florida

This GOES-16 GeoColor satellite image taken at 4:50 p.m. EDT and provided by National Oceanic and Atmospheric Administration (NOAA) shows Tropical Storm Milton, center, off the coast of Mexico in the Gulf of Mexico, Saturday, Oct. 5, 2024. (NOAA via AP)
This GOES-16 GeoColor satellite image taken at 4:50 p.m. EDT and provided by National Oceanic and Atmospheric Administration (NOAA) shows Tropical Storm Milton, center, off the coast of Mexico in the Gulf of Mexico, Saturday, Oct. 5, 2024. (NOAA via AP)

A storm system that was brewing in the Gulf of Mexico strengthened into Tropical Storm Milton on Saturday and forecasters warned it could intensify into a hurricane and slam into the west coast of Florida later this week.

Tropical Storm Milton was about 355 miles (565 kilometers) west-northwest of Progreso, Mexico, and about 845 miles (1,360 kilometers) west-southwest of Tampa, Florida, with maximum sustained winds of 50 mph (80 kph) while heading east at 5 mph (8 kph), the National Hurricane Center in Miami said early Sunday, The AP reported.

“Milton moving slowly but expected to strengthen rapidly,” the center said, noting a “risk of life-threatening impacts increasing for portions of the Florida west coast.”

Florida Gov. Ron DeSantis declared a state of emergency in 35 counties ahead of the storm's potential landfall. Since many of those counties are still recovering from Hurricane Helene, DeSantis asked the Florida Division of Emergency Management and the Florida Department of Transportation to coordinate all available resources and personnel to supplement local communities as they expedite debris removal.

Though no coastal watches or warnings were in effect, the hurricane center said the Florida Peninsula, the Florida Keys, Mexico's Yucatan peninsula and the northwestern Bahamas should monitor the system’s progress.

The storm is forecast to strengthen and bring the risk of life-threatening impacts to parts of Florida, with hurricane and storm-surge watches likely in effect from Sunday. Parts of the state are expected to have heavy rainfall beginning that day, threatening flash, urban, and areal flooding, along with some river flooding.

“There is an increasing risk of life-threatening storm surge and wind impacts for portions of the west coast of the Florida Peninsula beginning late Tuesday or Wednesday. Residents in these areas should ensure they have their hurricane plan in place, follow any advice given by local officials, and check back for updates to the forecast,” the center said.

Meanwhile, Hurricane Kirk remained a Category 4 major hurricane about 1,345 miles (2,165 kilometers) west-southwest of the Azores with maximum sustained winds of 115 mph (185 kph) late Saturday night, the center said.

Large swells from the storm causing “life-threatening surf and rip current conditions” were affecting the Leeward Islands, Bermuda, the Greater Antilles, the Bahamas and the US. East Coast. The swells were expected to move north along the US East Coast and Canada's Atlantic Coast on Sunday and to the Azores on Monday, the center said.

Hurricane Leslie was moving northwest over the open Atlantic without posing a threat to land, forecasters said late Saturday.

The storm was located about 855 miles (1,375 kilometers) west of the southernmost Cabo Verde Islands with maximum sustained winds of 80 mph (128 kph). There were no coastal watches or warnings in effect.

The storms churned as rescuers in the US Southeast searched for people unaccounted for after Hurricane Helene struck last week, leaving behind a trail of death and catastrophic damage.