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Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences
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Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Turki Al-Sheikh, the head of Saudi Arabia’s General Entertainment Authority (GEA), revealed an innovative and fresh identity for the fourth edition of “Riyadh Season,” set to launch on October 28 under the banner of “BigTime.”

Al-Sheikh expressed deep appreciation for the boundless support that the entertainment sector has received from King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman.

“This year’s season opening ceremony will be organized by the world’s finest event planners, featuring renowned celebrities and will be accompanied by the ‘Riyadh Season Championship Belt Fight,’ which is the first and largest event of its kind, marking one of the heavyweight boxing’s biggest showdowns,” said Al-Sheikh on Sunday.

Riyadh Season, in its fourth edition, aims to create more than 200,000 direct and indirect jobs and enable nearly 2,000 local and international companies covering an area of more than 7 million square meters of entertainment experiences around the world.

Al-Sheikh announced a new zone, called ‘Boulevard Hall,’ which was built, within 60 days by adopting international artistic and technical standards, on an area spreading over 200,000 square meters, and can accommodate more than 40,000 visitors at a time.

“The ‘Boulevard City’ has completely changed from what it was in the past seasons, as it will embrace global experiences, of which 60% are new,” revealed the GEA head.

The most prominent of which are the centenary celebrations of Disney through “Disney Castle”, which will be presented in the season for the first time and ‘House of Hype,’ which is the largest experience linking the real world and virtual reality.

Moreover, around 30 different interactive experiences, and many other activities will be featured this season.

The GEA chief also announced the establishment of the Legend Museum, the first and largest museum for football legends, as it showcases more than 30,000 rare artifacts and various interactive experiences.

It is considered as the second branch in the world after the Madrid branch. It will feature the CR7 Experience, an exclusive museum designed around Cristiano Ronaldo, featuring his experiences and showcasing Ronaldo’s signature and life story.

It will display all his trophies, personal memorabilia as well as interactive experiences.

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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)

For many people of a certain age, high school gym class began with reaching for their toes. Then, over the years, we were told it was better to stretch after exercise.

It turns out, both those things can be true, but the differing advice has created some confusion.

Stretching can help make you more flexible, improve range of motion in your joints — and feel good. David Behm, who researches human kinetics at Memorial University of Newfoundland in St. John’s, Canada, offers this advice on when to stretch and how to do it safely:

Warm up first

It’s almost always good to stretch, but it’s better if you warm up first, said Behm, author of "The Science and Physiology of Flexibility and Stretching." He recommends a light aerobic activity such as jogging, walking or cycling for five or 10 minutes.

Follow that with some static stretching, the traditional way of reaching and holding a position (think back to that gym class). You can then do activity-specific dynamic stretching, in which you warm up the muscles with repetitive movements like leg lifts.

Behm says one minute is "the magic number" for how long to do static stretching per muscle group without fatigue.

Expand your definition of 'stretching'

Should you always stretch before exercising? If it's traditional stretching, not necessarily.

The better question, Behm says, is, "Should people increase their range of motion? Should people have better flexibility? And that is yes, because it helps prevent injuries. It helps with health. But you don’t have to stretch to achieve that."

Resistance training, for instance, can be an effective form of stretching, he said. Doing a chest press increases range of motion in your deltoids and pecs, whether with barbells, dumbbells or machines, so there is no need to stretch beforehand. Just make sure to start with a small amount of weight to warm up and then add more to train.

"You probably don’t have to do extra stretching unless you’re a gymnast, a figure skater, or even a golfer who needs a great range of motion through that swing," Behm said.

Nor do you need to stretch first if you’re going for a leisurely run. Simply start with a slow jog to warm up and then increase the pace.

Don't do it if it hurts

After exercise, "light stretching is OK, as long as you don't reach a point where you're feeling pain," Behm said. Since your muscles will be warm by that point, overdoing it makes you more likely to injure yourself.

Foam rollers can help with muscle recovery and have been shown to increase range of motion as well as stretching.

Do some static stretching before sports

If you’re playing a sport, Behm said, static stretching beforehand helps reduce muscle and tendon injury.

"If you’re going to do an explosive movement, change of direction, agility, sprint, any of these explosive activities that involve your muscles and tendons," he said, "you’re going to be stronger if you do static stretching."

People can especially get in trouble when they go back to a sport they used to play, whether it's tennis, surfing or any sort of team activity.

Also, stretch both sides equally. Lacking flexibility on one side also can lead to injury.

Sounds simple. Why all the confusion? Different studies over the years have either encouraged or discouraged stretching before exercise. Behm says that partly because some studies didn't reflect real-life conditions, or were designed with elite athletes in mind, not regular people.

"If you’re Usain Bolt, it makes a difference," said Behm. Not so much for the rest of us.