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Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences
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Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Riyadh Season 2023: Fresh Identity, Global Entertainment Experiences

Turki Al-Sheikh, the head of Saudi Arabia’s General Entertainment Authority (GEA), revealed an innovative and fresh identity for the fourth edition of “Riyadh Season,” set to launch on October 28 under the banner of “BigTime.”

Al-Sheikh expressed deep appreciation for the boundless support that the entertainment sector has received from King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman.

“This year’s season opening ceremony will be organized by the world’s finest event planners, featuring renowned celebrities and will be accompanied by the ‘Riyadh Season Championship Belt Fight,’ which is the first and largest event of its kind, marking one of the heavyweight boxing’s biggest showdowns,” said Al-Sheikh on Sunday.

Riyadh Season, in its fourth edition, aims to create more than 200,000 direct and indirect jobs and enable nearly 2,000 local and international companies covering an area of more than 7 million square meters of entertainment experiences around the world.

Al-Sheikh announced a new zone, called ‘Boulevard Hall,’ which was built, within 60 days by adopting international artistic and technical standards, on an area spreading over 200,000 square meters, and can accommodate more than 40,000 visitors at a time.

“The ‘Boulevard City’ has completely changed from what it was in the past seasons, as it will embrace global experiences, of which 60% are new,” revealed the GEA head.

The most prominent of which are the centenary celebrations of Disney through “Disney Castle”, which will be presented in the season for the first time and ‘House of Hype,’ which is the largest experience linking the real world and virtual reality.

Moreover, around 30 different interactive experiences, and many other activities will be featured this season.

The GEA chief also announced the establishment of the Legend Museum, the first and largest museum for football legends, as it showcases more than 30,000 rare artifacts and various interactive experiences.

It is considered as the second branch in the world after the Madrid branch. It will feature the CR7 Experience, an exclusive museum designed around Cristiano Ronaldo, featuring his experiences and showcasing Ronaldo’s signature and life story.

It will display all his trophies, personal memorabilia as well as interactive experiences.

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Warm Clothing, Hot Pot and Even Ice Cream Bars Feature at China’s Ice Capital

Visitors tour by the ice structures during the Harbin Ice and Snow World in Harbin, China's Heilongjiang province on Monday, Jan. 6, 2025. (AP)
Visitors tour by the ice structures during the Harbin Ice and Snow World in Harbin, China's Heilongjiang province on Monday, Jan. 6, 2025. (AP)
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Warm Clothing, Hot Pot and Even Ice Cream Bars Feature at China’s Ice Capital

Visitors tour by the ice structures during the Harbin Ice and Snow World in Harbin, China's Heilongjiang province on Monday, Jan. 6, 2025. (AP)
Visitors tour by the ice structures during the Harbin Ice and Snow World in Harbin, China's Heilongjiang province on Monday, Jan. 6, 2025. (AP)

Faced with temperatures dipping to -30 Celsius (-22 Fahrenheit), visitors to China's wintertime resort city of Harbin often make a beeline for stalls selling padded clothing to augment their wardrobes.

Oddly perhaps for some, frozen ice cream bars are also considered a key part of the visit.

Each winter, the industrial city in China's northeast turns into a magnet for those from China's balmier regions wanting to experience the extreme cold and take in the sculptures built from ice blocks carved from the Songhua River, which freezes from late October to late March.

“I searched for tips on the internet and am now wearing knitted wool pants and the thickest sweater possible,” said Jin Yiting, who was visiting with her parents from the financial hub of Shanghai, where a light jacket is usually sufficient winter garb.

Jin Yanlong runs a stall selling winter hats, gloves and boots in the park. He said that most of his customers are tourists from southern China who underestimate the frigid weather in Harbin.

“Some of the tourists wear ‘too thin.’ They come here immediately from the airport. They would find us to buy warm trousers padded with cotton,” Jin said.

Despite the freezing weather, some curious tourists are brave enough to taste the cold itself. Zhuang Chang and his friend enjoyed their Madie’er ice cream bars while strolling on a commercial street whose architecture reflects the Russian influence on the city. The brand was established in 1900s by a Russian company and has steadily grown in popularity among tourists.

“It’s cold, but my heart is warm,” Zhuang said. He also compared the humid cold months of his hometown in Zhejiang province, where “people would be frozen to the core when being hit by wind.”

“But here only my hands and face feel cold,” Zhuang said.

For those seeking a warmer alternative, there are hot drinks and steaming hot pot, a kind of stew mixing meat, vegetables, tofu and other favorites.

Restaurant owner Chi Xuewen claims to own the world's largest hot pot, where 18 individual pots featuring a variety of flavors circle the giant bowl.

“Eating anything in a hot pot makes people warm,” Chi said.

Li Long’s restaurant uses wood both to cook the food and warm the air in the ice block structure.

“The pot also radiates heat,” Li said. “Once the pot cover is lifted, customers see the hot food. In one word, it just feels hot.”

Prolonged cold has left local residents with few options for fresh vegetables, so frozen food has become an alternative. Frozen tofu left outside overnight becomes porous and is particularly good at soaking up soup and flavor, local resident Liu Xiaohui said.