Egypt Bets on Success of 'Ramses and The Gold of Pharaohs' in Australia

The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
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Egypt Bets on Success of 'Ramses and The Gold of Pharaohs' in Australia

The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)

Egyptian and Australian officials said they are optimistic about the success of the 4th stop of the temporary historic exhibition “Ramses and the Gold of the Pharaohs”, set to open on November 17, in Sydney, Australia. Australian curators said they already sold 100,000 tickets a month before the opening.

During a press event to unveil the exhibition’s details on Monday, Ahmed Ghoneim, CEO of the National Museum of Egyptian Civilization (NMEC), said he’s delighted to lend the coffin of Ramses II, which he described as “one of the most prominent antiquities displayed at NMEC”, adding that “it represents a great addition to the exhibition given the fame of Ramses II”.

The CEO believes that the participation of this coffin at the exhibition is “the best ambassador of Ancient Egypt and its eternal civilization.”

In its debut at the Houston Museum, US, in 2021, the exhibition hosted hundreds of thousands of visitors, and few more during its stop in San Francisco in 2022; but its third stop in Paris, at Lafayette Gallery during the first half of this year, it welcomed, 817,000 visitors within five months, according Mostafa Waziry, secretary-general of the Supreme Council of Antiquities (SCA).

Waziri hailed the “great interest” the Australian museum has showed in hosting and promoting the exhibition, which promises success similar to that achieved in Paris.

He also expected the exhibition to achieve “a huge turnout and boost the influx of Australian tourists to Egypt in the near future, similar to the influx the country saw following the exhibition’s stop in France.”

The “Ramses and The Gold of Pharaohs” displays 181 antiquities from the collection of the Egyptian Museum, dating back to the Ramses II era, in addition to some antiquities discovered by the Egyptian expedition in the Bubasteum area in Saqqara.

Speaking at the press event, Zahi Hawass, a renowned Egyptologist and former Minister of Antiquities, described Ramses II, who ruled for 66 years, as the “King of Kings” and “ruler of the greatest and strongest Egyptian era”, noting that he was also known as “master of builders” because he built temples, statues, and obelisks more than any other king in Ancient Egypt.

For his part, John Norman, president of the firm curating the exhibition, expected the event to bring major success as over 100,000 tickets were sold before the opening.

“The coffin of Ramses II will be the star attraction in the exhibition,” said Kim McKay, the Australian Museum’s director and CEO, adding that “exhibiting this priceless antiquity, a strong symbol of one of the greatest leaders in the ancient world, is a remarkable success for our museum. Sydney is the world’s second city, after Paris, to display it. It’s an amazing opportunity for the Australian audience to see it alongside the other unique antiquities.”



Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.
This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes, said AFP.
Santorini is a key stopover of the Greek cruise experience. But with parts of the island nearing saturation, officials are considering restrictions.
Of the record 32.7 million people who visited Greece last year, around 3.4 million, or one in 10, went to the island of just 15,500 residents.
"We need to set limits if we don't want to sink under overtourism," Santorini mayor Nikos Zorzos told AFP.
"There must not be a single extra bed... whether in the large hotels or Airbnb rentals."
As the sun set behind the horizon in Oia, thousands raised their phones to the sky to capture the moment, followed by scattered applause.
For canny entrepreneurs, the Cycladic island's famous sunset can be a cash cow.
One company advertised more than 50 "flying dresses", which have long flowing trains, for up to 370 euros ($401), on posters around Oia for anyone who wishes to "feel like a Greek goddess" or spruce up selfies.
'Respect Oia'
But elsewhere in Oia's narrow streets, residents have put up signs urging visitors to respect their home.
"RESPECT... It's your holiday... but it's our home," read a purple sign from the Save Oia group.
Shaped by a volcanic eruption 3,600 years ago, Santorini's landscape is "unique", the mayor said, and "should not be harmed by new infrastructure".
Around a fifth of the island is currently occupied by buildings.
At the edge of the cliff, a myriad of swimming pools and jacuzzis highlight Santorini is also a pricey destination.
In 2023, 800 cruise ships brought some 1.3 million passengers, according to the Hellenic Ports Association.
Cruise ships "do a lot of harm to the island", said Chantal Metakides, a Belgian resident of Santorini for 26 years.
"When there are eight or nine ships pumping out smoke, you can see the layer of pollution in the caldera," she said.
Cruise ship limits
In June, Prime Minister Kyriakos Mitsotakis floated the possibility of capping cruise ship arrivals to Greece's most popular islands.
"I think we'll do it next year," he told Bloomberg, noting that Santorini and tourist magnet Mykonos "are clearly suffering".
"There are people spending a lot of money to be on Santorini and they don’t want the island to be swamped," said the pro-business conservative leader, who was re-elected to a second four-year term last year.
In an AFP interview, Tourism Minister Olga Kefalogianni echoed this sentiment and said: "We must set quotas because it's impossible for an island such as Santorini... to have five cruise ships arriving at the same time."
Local officials have set a limit of 8,000 cruise boat passengers per day from next year.
But not all local operators agree.
Antonis Pagonis, head of Santorini's hoteliers association, believes better visitor flow management is part of the solution.
"It is not possible to have (on) a Monday, for example, 20 to 25,000 guests from the cruise ships, and the next day zero," he said.
Pagonis also argued that most of the congestion only affects parts of the island like the capital, Fira.
In the south of the island, the volcanic sand beaches are less crowded, even though it is high season in July.
'I'm in Türkiye
The modern tourism industry has also changed visitor behavior.
"I listened (to) people making a FaceTime call with the family, saying 'I'm in Türkiye," smiled tourist guide Kostas Sakavaras.
"They think that the church over there is a mosque because yesterday they were in Türkiye."
The veteran guide said the average tourist coming to the island has changed.
"Instagram has defined the way people choose the places to visit," he said, explaining everybody wants the perfect Instagram photo to confirm their expectations.