Egypt Bets on Success of 'Ramses and The Gold of Pharaohs' in Australia

The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
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Egypt Bets on Success of 'Ramses and The Gold of Pharaohs' in Australia

The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)
The wooden coffin of Pharaoh Ramses II is on display Thursday, April 6, 2023 in Paris. (AP Photo/Aurelien Morissard)

Egyptian and Australian officials said they are optimistic about the success of the 4th stop of the temporary historic exhibition “Ramses and the Gold of the Pharaohs”, set to open on November 17, in Sydney, Australia. Australian curators said they already sold 100,000 tickets a month before the opening.

During a press event to unveil the exhibition’s details on Monday, Ahmed Ghoneim, CEO of the National Museum of Egyptian Civilization (NMEC), said he’s delighted to lend the coffin of Ramses II, which he described as “one of the most prominent antiquities displayed at NMEC”, adding that “it represents a great addition to the exhibition given the fame of Ramses II”.

The CEO believes that the participation of this coffin at the exhibition is “the best ambassador of Ancient Egypt and its eternal civilization.”

In its debut at the Houston Museum, US, in 2021, the exhibition hosted hundreds of thousands of visitors, and few more during its stop in San Francisco in 2022; but its third stop in Paris, at Lafayette Gallery during the first half of this year, it welcomed, 817,000 visitors within five months, according Mostafa Waziry, secretary-general of the Supreme Council of Antiquities (SCA).

Waziri hailed the “great interest” the Australian museum has showed in hosting and promoting the exhibition, which promises success similar to that achieved in Paris.

He also expected the exhibition to achieve “a huge turnout and boost the influx of Australian tourists to Egypt in the near future, similar to the influx the country saw following the exhibition’s stop in France.”

The “Ramses and The Gold of Pharaohs” displays 181 antiquities from the collection of the Egyptian Museum, dating back to the Ramses II era, in addition to some antiquities discovered by the Egyptian expedition in the Bubasteum area in Saqqara.

Speaking at the press event, Zahi Hawass, a renowned Egyptologist and former Minister of Antiquities, described Ramses II, who ruled for 66 years, as the “King of Kings” and “ruler of the greatest and strongest Egyptian era”, noting that he was also known as “master of builders” because he built temples, statues, and obelisks more than any other king in Ancient Egypt.

For his part, John Norman, president of the firm curating the exhibition, expected the event to bring major success as over 100,000 tickets were sold before the opening.

“The coffin of Ramses II will be the star attraction in the exhibition,” said Kim McKay, the Australian Museum’s director and CEO, adding that “exhibiting this priceless antiquity, a strong symbol of one of the greatest leaders in the ancient world, is a remarkable success for our museum. Sydney is the world’s second city, after Paris, to display it. It’s an amazing opportunity for the Australian audience to see it alongside the other unique antiquities.”



Customers at this Starbucks Can Sip Coffee and Observe a Quiet North Korean Village

Visitors at a newly opened Starbucks store as North Korea’s Kaephung county is seen in the background at the observatory of the Aegibong Peace Ecopark in Gimpo, South Korea, Friday, Nov. 29, 2024. (AP Photo/Lee Jin-man)
Visitors at a newly opened Starbucks store as North Korea’s Kaephung county is seen in the background at the observatory of the Aegibong Peace Ecopark in Gimpo, South Korea, Friday, Nov. 29, 2024. (AP Photo/Lee Jin-man)
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Customers at this Starbucks Can Sip Coffee and Observe a Quiet North Korean Village

Visitors at a newly opened Starbucks store as North Korea’s Kaephung county is seen in the background at the observatory of the Aegibong Peace Ecopark in Gimpo, South Korea, Friday, Nov. 29, 2024. (AP Photo/Lee Jin-man)
Visitors at a newly opened Starbucks store as North Korea’s Kaephung county is seen in the background at the observatory of the Aegibong Peace Ecopark in Gimpo, South Korea, Friday, Nov. 29, 2024. (AP Photo/Lee Jin-man)

Coffee drinkers can sip their beverages and view a quiet North Korean mountain village from a new Starbucks at a South Korean border observatory.
Customers have to pass a military checkpoint before entering the observatory at Aegibong Peace Ecopark, which is less than a mile from North Korean territory and overlooks North Korea’s Songaksan mountain and a nearby village in Kaephung county, The Associated Press said.
The tables and windows face North Korea at the Starbucks, where about 40 people, a few of them foreigners, came to the opening Friday.
The South Korean city of Gimpo said hosting Starbucks was part of efforts to develop its border facilities as a tourist destination and said the shop symbolizes “robust security on the Korean Peninsula through the presence of this iconic capitalist brand.”
The observatory is the key facility at Aegibong park, which was built on a hill that was a fierce battle site during the 1950-53 Korean War. The park also has gardens, exhibition and conference halls and a war memorial dedicated to fallen marines.
Gimpo and other South Korean border cities like Paju have been trying to develop their border sites as tourist assets, even as tensions grow between the war-divided Koreas.
North Korean leader Kim Jong Un has been trying to raise pressure on South Korea and threatening to attack his rival with nuclear weapons if provoked. North Korea has also engaged in psychological and electronic warfare against South Korea, such as flying trash-laden balloons into the South and disrupting GPS signals from border areas near the South’s biggest airport.
Kaephung county is believed to be one of the possible sites from where North Korea has launched thousands of balloons over several months.
South Korea’s military said Friday that the North flew dozens more balloons overnight and that some trash and leaflets landed around the capital Seoul and nearby Gyeonggi province.