Iceland Evacuates Town, Raises Aviation Alert Over Volcano Eruption Concerns

(FILES) The red shimmer from magma flowing out from the erupting Fagradalsfjall volcano behind the landmark Blue Lagoon, some 45 km west of the Icelandic capital Reykjavik, on March 19, 2021. (Photo by Halldor KOLBEINS / AFP)
(FILES) The red shimmer from magma flowing out from the erupting Fagradalsfjall volcano behind the landmark Blue Lagoon, some 45 km west of the Icelandic capital Reykjavik, on March 19, 2021. (Photo by Halldor KOLBEINS / AFP)
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Iceland Evacuates Town, Raises Aviation Alert Over Volcano Eruption Concerns

(FILES) The red shimmer from magma flowing out from the erupting Fagradalsfjall volcano behind the landmark Blue Lagoon, some 45 km west of the Icelandic capital Reykjavik, on March 19, 2021. (Photo by Halldor KOLBEINS / AFP)
(FILES) The red shimmer from magma flowing out from the erupting Fagradalsfjall volcano behind the landmark Blue Lagoon, some 45 km west of the Icelandic capital Reykjavik, on March 19, 2021. (Photo by Halldor KOLBEINS / AFP)

Residents of a fishing town in southwestern Iceland left their homes Saturday after increasing concern about a potential volcanic eruption caused civil defense authorities to declare a state of emergency in the region.
Police decided to evacuate Grindavik after recent seismic activity in the area moved south toward the town and monitoring indicated that a corridor of magma, or semi-molten rock, now extends under the community, Iceland’s Meteorological Office said. The town of 3,400 is on the Reykjanes Peninsula, about 50 kilometers southwest of the capital, Reykjavik.
“At this stage, it is not possible to determine exactly whether and where magma might reach the surface,” The Associated Press quoted the Meteorological Office as saying.
Authorities also raised their aviation alert to orange, indicating an increased risk of a volcanic eruption. Volcanic eruptions pose a serious hazard to aviation because they can spew highly abrasive ash high into the atmosphere, where it can cause jet engines to fail, damage flight control systems and reduce visibility.
A major eruption in Iceland in 2010 caused widespread disruption to air travel between Europe and North America, costing airlines an estimated $3 billion as they canceled more than 100,000 flights.
The evacuation comes after the region was shaken by hundreds of small earthquakes every day for more than two weeks as scientists monitor a buildup of magma some 5 kilometers underground.
Concern about a possible eruption increased in the early hours of Thursday when a magnitude 4.8 earthquake hit the area, forcing the internationally known Blue Lagoon geothermal resort to close temporarily.
The seismic activity started in an area north of Grindavik where there is a network of 2,000-year-old craters, geology professor Pall Einarrson, told Iceland’s RUV. The magma corridor is about 10 kilometers long and spreading, he said.



‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
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‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- and is still making millions for her Japanese creators.

The simple design of the character -- who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty -- has mileage as a money-spinner for years to come, experts say.

One woman in the US state of California has amassed so much Hello Kitty merchandise that her husband built her a pink so-called "she-shed" to keep it in.

Stuffed inside are thousands of toys and other items featuring Kitty and her eye-catching red bow, including rows of sunglasses, a swivel chair and novelty gumball dispensers.

"People my age, you know, we are told many times, 'Hello Kitty is for little kids,' and I laugh at that," said Helen from Riverside County, conceding she is "50-plus".

Helen, who drives a Hello Kitty-decorated SUV and runs the local fan club "Hello Kitty SoCal Babes", has been "obsessed" with the character since its 1970s US debut.

Her vast collection of Hello Kitty plushies "make me feel warm", she said, describing spending hours among the soft toys, many of them rare, on a regular basis.

"Something in my inner child gets healed," she said.

Hello Kitty started life as an illustration on a vinyl coin purse.

It has since appeared on tens of thousands of products -- official and unofficial -- including tie-ups with Adidas, Balenciaga and other top brands.

The phenomenon shows no sign of slowing, with a Warner Bros movie in the pipeline and a new Hello Kitty theme park due to open next year on China's tropical Hainan island.

Sanrio's share price has soared more than seven-fold, pushing its market cap over one trillion yen ($6.8 billion), since young CEO Tomokuni Tsuji took over from his grandfather in 2020.

- 'Pure product' -

"We'd be foolishly cynical to say that we don't need these soft, fluffy, pink things," Christine R. Yano of the University of Hawaii told AFP.

In fact, "given the fraught nature of our contemporary lives, perhaps we need it now more than ever", said Yano, author of the book "Pink Globalization" about Hello Kitty.

"This is not a phenomenon that has died or is going to die, at least soon," she added.

Unlike other Japanese cultural exports such as Pokemon or Dragon Ball, there is minimal narrative around the character, whose full name is Kitty White.

She has a twin sister Mimmy, a boyfriend called Dear Daniel, and a pet cat of her own, Sanrio says. She loves her mother's apple pie and dreams of becoming a pianist or poet.

The rest is left to fans' imaginations -- just like the "abstract, bare design that can speak with a kind of simplicity and elegance to more people", Yano said.

"I call her a pure product," the researcher added.

Some feminists say Hello Kitty's lack of a mouth is a symbol of disempowerment, but Yuko Akiyama, Sanrio's head of global brand management, said it allows the character to "reflect" different emotions.

"So if they're sad, Hello Kitty will comfort you. If you are happy, Hello Kitty is there to share the happiness with you," Akiyama said.

- Kawaii -

Famous Hello Kitty fans include Lady Gaga, Nicki Minaj and Katy Perry, and her appeal extends to royalty: Britain's King Charles wished her a happy birthday this year.

On Hello Kitty's TikTok account -- whose bio is "CEO of supercute" -- sardonic memes and footage from "Hello Kitty Day" at US baseball games delight 3.5 million followers.

Hello Kitty is the epitome of Japan's "kawaii", or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo.

Posters celebrating the 50th anniversary are on display at Sanrio Puroland theme park, where businesswoman Kim Lu from Manila had brought her four-year-old niece during their holiday.

"This really is our priority here in Tokyo," she said.

"To be honest, we really don't know" the reason for Hello Kitty's ineffable success, said Lu, 36.

"I think it's the kawaii charm."

Sanrio owns the copyright to hundreds of other popular characters, and Hello Kitty now accounts for 30 percent of profits, down from 75 percent a decade ago.

But Kitty is still a favorite of 23-year-old Rio Ueno, who took an overnight bus from Japan's northern Niigata region to visit the park with a friend.

"I've had Kitty goods around me since I was a small child," said Ueno, dressed in a fluffy Hello Kitty sweater, sporting a Kitty bag, and clutching a Kitty doll.

"She is someone who is always close to me, and I want it to stay that way."