How Can Egypt Promote Medical Tourism?

The salt lake in Siwa Oasis, an example of medical tourism in Egypt. (Tourism Development Authority)
The salt lake in Siwa Oasis, an example of medical tourism in Egypt. (Tourism Development Authority)
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How Can Egypt Promote Medical Tourism?

The salt lake in Siwa Oasis, an example of medical tourism in Egypt. (Tourism Development Authority)
The salt lake in Siwa Oasis, an example of medical tourism in Egypt. (Tourism Development Authority)

As part of Egypt’s efforts to promote medical tourism, the government has made serious steps in this field. The Ministry of Health and Population recently announced it was planning to launch an electronic platform to provide medical tourism services within three months.

Ministry of Health and Population Spokesperson Hossam Abdel Ghaffar stated on Monday that Egypt intends to become among the world’s top five countries in medical tourism and targets 10 percent of the global medical tourism revenues.

The announcement came few days after Egyptian Minister of Health and Population Dr. Khaled Abdel Ghaffar directed the Supreme Committee for Medical Tourism to swiftly complete the electronic platform and to work with all sectors to level up the medical tourism services.

The minister also indicated that Egypt is qualified for this type of tourism, with its developed health facilities and distinguished doctors, as well as its ambitious plan and vision to be on the international map of medical tourism.

Egypt aims for $14 billion in revenues from the medical tourism sector by the end of 2023, compared to $12.2 billion in 2022, and $8.9 billion in 2021.

Tourism expert Mohammad Farouk told Asharq Al-Awsat that the platform is “highly important”, noting that Egypt has a remarkable experience and good reputation around the world, and that promoting this reputation through the platform would bring significant revenues to Egypt.

Farouk added that some economies, such as India, rely on medical tourism but Egypt suffers from negligence and lacks the mechanisms that enable it to compete in this sector despite the expertise and its highly-equipped hospitals.

He said that many experts and entrepreneurs have called for years to improve medical tourism, noting that the government should have a clear vision to exploit the available resources in this type of tourism. He also highlighted a previous study reporting that medical tourism in Egypt could generate $20 to $25 billion yearly.

Tourism expert Bashar Abu Taleb, head of the Red Sea Tour Guides Syndicate, applauded the idea of the platform and the role it will play in promoting the Egyptian medical products and services around the world. He also described it as a step that keeps up with the digital evolution and the efforts many countries are making in this field.

Abu Taleb said Egypt has remarkable potentials in this industry, such as beaches, sands and weather, but it needs more publicity and better logistics.

The tourism expert highlighted that many hotels and resorts in the Red Sea have integrated hospitals and medical centers in their facilities in the past few years, noting that these experiences proved successful in Hurghada, for example, to which German older tourists flock to seek medical care.

Abu Taleb said the Siwa Oasis in the western desert is known for its therapeutic sands and salt lakes, in addition to sulfur baths in Oyun Musa. Egypt is also known for alternative medicine like herbal medicine, which guarantees unusual therapeutic programs that can be widely promoted on the platform.



Prince William and Kate Mark Wedding Anniversary in Scotland

William and Catherine met while studying at the University of St Andrews in Scotland and married at London's Westminster Abbey on April 29, 2011. (Reuters)
William and Catherine met while studying at the University of St Andrews in Scotland and married at London's Westminster Abbey on April 29, 2011. (Reuters)
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Prince William and Kate Mark Wedding Anniversary in Scotland

William and Catherine met while studying at the University of St Andrews in Scotland and married at London's Westminster Abbey on April 29, 2011. (Reuters)
William and Catherine met while studying at the University of St Andrews in Scotland and married at London's Westminster Abbey on April 29, 2011. (Reuters)

Prince William and wife Catherine will celebrate their 14th wedding anniversary on the Scottish island of Mull on Tuesday, the latest step on the princess's road to recovery from cancer.

Catherine, Princess of Wales, revealed in January she was "in remission", having announced last March she had been diagnosed with an unspecified form of the disease and was undergoing chemotherapy.

She has since returned to frontline public duties, but with a slimmed-down schedule and shorter engagements.

The couple will spend two days touring the western Scottish islands of Mull and Iona, where they will "celebrate and connect with rural island communities", according to their Kensington Palace office.

They will celebrate their anniversary on Mull, the fourth-largest island in Scotland, which has a population of around 3,000 people and is known for its fishing and farming communities.

William and Catherine met while studying at the University of St Andrews in Scotland and married at London's Westminster Abbey on April 29, 2011, in a ceremony watched by tens of millions around the world.

Since then, the royal family has undergone a tumultuous decade in which Queen Elizabeth II died after a record-breaking 70-year reign and William's father, King Charles III, ascended to the throne.

Charles revealed last year he had been diagnosed with cancer, and is still receiving weekly treatment.

William's brother Harry also dropped a bombshell when he announced in 2020 that he was quitting the family. He now lives in the United States with wife Meghan.

All of which drama should be a long way from the tranquility of rural Scotland, where the royal couple will arrive on Tuesday for a two-day trip.

William and Catherine will spend time with members of the local communities "reflecting on the power of social connection and the importance of protecting and championing the natural environment" -- two subjects close to both their hearts, said Kensington Palace.

On arrival, they will visit an artisan market in the Mull town of Tobermory, meeting some of the island's makers and creators before heading to a local croft to learn about sustainable farming and hospitality.

On the second day, the couple will visit an ancient woodland and join a local school group for an outdoor lesson.

They will round the trip off by taking a public ferry to Mull's tiny neighbor Iona, which has a population of around 170 people but receives around 130,000 visitors a year.