Saudi Ministry of Media Signs 4 Agreements with Global Entities at LEAP 24

The agreements were signed on the first day of the LEAP 2024 exhibition in Riyadh. (SPA)
The agreements were signed on the first day of the LEAP 2024 exhibition in Riyadh. (SPA)
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Saudi Ministry of Media Signs 4 Agreements with Global Entities at LEAP 24

The agreements were signed on the first day of the LEAP 2024 exhibition in Riyadh. (SPA)
The agreements were signed on the first day of the LEAP 2024 exhibition in Riyadh. (SPA)

The Saudi Ministry of Media signed on Monday several agreements and memoranda of understanding with local and international companies and entities, in the presence of Minister of Media Salman bin Yousef Al-Dosari.  

The agreements were signed on the first day of the LEAP 2024 exhibition in Riyadh.  

Vice Minister of Media Dr. Abdullah bin Ahmed Al-Maghlouth signed the agreements, which included a cooperation agreement with Alibaba and Alibaba Cloud.  

The agreements aim to develop training programs for workers in the media sector, focusing on AI and other technical fields. Additionally, they aim to host the ministry's infrastructure, services, and platforms, among others, in Alibaba Cloud's data centers. This includes hosting the Disaster Recovery Center and the Saudipedia encyclopedia in its next version.  

Al-Maghlouth also signed an agreement with Cisco to develop the Ministry's emergency and disaster call center and smart building infrastructure. It involves integrating AI techniques in developing infrastructure, equipping the Ministry's facilities with advanced smart solutions, and organizing technical workshops by the company to raise the efficiency of technical operations and enhance the Ministry's human capital.  

The ministry signed an agreement with the Chinese company eWTPA to provide training opportunities for local and international journalists. This, in turn, will offer full media support in Chinese by translating, broadcasting, and publishing news related to the Saudi media sector.  

The agreement also calls for funding and arranging visits between the two sides to exchange knowledge and experiences in the fields of entrepreneurship and media.

 



Should You Stretch before Exercise? After? Never? Here’s What to Know

 Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
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Should You Stretch before Exercise? After? Never? Here’s What to Know

 Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)

For many people of a certain age, high school gym class began with reaching for their toes. Then, over the years, we were told it was better to stretch after exercise.

It turns out, both those things can be true, but the differing advice has created some confusion.

Stretching can help make you more flexible, improve range of motion in your joints — and feel good. David Behm, who researches human kinetics at Memorial University of Newfoundland in St. John’s, Canada, offers this advice on when to stretch and how to do it safely:

Warm up first

It’s almost always good to stretch, but it’s better if you warm up first, said Behm, author of "The Science and Physiology of Flexibility and Stretching." He recommends a light aerobic activity such as jogging, walking or cycling for five or 10 minutes.

Follow that with some static stretching, the traditional way of reaching and holding a position (think back to that gym class). You can then do activity-specific dynamic stretching, in which you warm up the muscles with repetitive movements like leg lifts.

Behm says one minute is "the magic number" for how long to do static stretching per muscle group without fatigue.

Expand your definition of 'stretching'

Should you always stretch before exercising? If it's traditional stretching, not necessarily.

The better question, Behm says, is, "Should people increase their range of motion? Should people have better flexibility? And that is yes, because it helps prevent injuries. It helps with health. But you don’t have to stretch to achieve that."

Resistance training, for instance, can be an effective form of stretching, he said. Doing a chest press increases range of motion in your deltoids and pecs, whether with barbells, dumbbells or machines, so there is no need to stretch beforehand. Just make sure to start with a small amount of weight to warm up and then add more to train.

"You probably don’t have to do extra stretching unless you’re a gymnast, a figure skater, or even a golfer who needs a great range of motion through that swing," Behm said.

Nor do you need to stretch first if you’re going for a leisurely run. Simply start with a slow jog to warm up and then increase the pace.

Don't do it if it hurts

After exercise, "light stretching is OK, as long as you don't reach a point where you're feeling pain," Behm said. Since your muscles will be warm by that point, overdoing it makes you more likely to injure yourself.

Foam rollers can help with muscle recovery and have been shown to increase range of motion as well as stretching.

Do some static stretching before sports

If you’re playing a sport, Behm said, static stretching beforehand helps reduce muscle and tendon injury.

"If you’re going to do an explosive movement, change of direction, agility, sprint, any of these explosive activities that involve your muscles and tendons," he said, "you’re going to be stronger if you do static stretching."

People can especially get in trouble when they go back to a sport they used to play, whether it's tennis, surfing or any sort of team activity.

Also, stretch both sides equally. Lacking flexibility on one side also can lead to injury.

Sounds simple. Why all the confusion? Different studies over the years have either encouraged or discouraged stretching before exercise. Behm says that partly because some studies didn't reflect real-life conditions, or were designed with elite athletes in mind, not regular people.

"If you’re Usain Bolt, it makes a difference," said Behm. Not so much for the rest of us.