Shawarma Restaurant in Cairo Brings Taste of Home for Displaced Palestinians

General view of buildings by the Nile River in Cairo, Egypt. Reuters file photo
General view of buildings by the Nile River in Cairo, Egypt. Reuters file photo
TT
20

Shawarma Restaurant in Cairo Brings Taste of Home for Displaced Palestinians

General view of buildings by the Nile River in Cairo, Egypt. Reuters file photo
General view of buildings by the Nile River in Cairo, Egypt. Reuters file photo

A Palestinian businessman displaced by the war in Gaza is bringing a taste of home for fellow refugees with a Shawarma restaurant he has opened in Cairo, Reuters reported.
"The Restaurant of Rimal Neighborhood" offers Shawarma, a Middle Eastern dish of thinly-sliced meat, and other Palestinian and Arab dishes.
"The name comes to eternalize Rimal, my neighborhood, and to eternalize my homeland too," said Basem Abu Al-Awn.
"It is also to replace the restaurant I once had in Gaza. Two restaurants of mine, in addition to my house and the houses of my relatives, were destroyed," he said.
Abu Al-Awn hopes his time outside Gaza will be temporary and he is determined to return to the enclave once the war between Israel and Hamas is over.
"I will return, even if I have to set up a tent near the rubble of my house. We are going back to Gaza and we will rebuild it," he told Reuters.
Rimal was Gaza City's busiest shopping center, with large malls and main bank offices before Israeli forces reduced most of it to rubble. It was also home to Gaza's most famous Shawarma places.
"The taste is the same, people tell us it tastes as if they are eating it in Gaza," said Ahmed Awad, the new restaurant's manager.
"The Egyptians who get to try our place keep coming back. They tell us the taste is nice and is different from the Shawarma they usually get," Awad said.
Gaza Shawarma spices are unique and scarce in Cairo, so credit goes to Awad's father, who mixes those available to give the dish a special Palestinian taste.
Many thousands of Palestinians have arrived in Gaza since the war began last October.

Awad, his wife, and four children arrived in Cairo three months ago. In Gaza, he used to work in restaurants specializing in oriental and Western dishes.
With an end to the war looking like a distant prospect, Awad urged Palestinians not to give up.
"I advise them to work, and take care of their lives, their houses and everything may have gone but no problem, it will come back again," he said. "Once things are resolved we will return home, work there, and rebuild our country."
Palestinians now stranded in Cairo include businessmen, students and ordinary families who say they seek some kind of temporary legal residency to pursue investment and study plans until a ceasefire is in place.
Palestinian and Egyptian leaders reject the permanent settlement of Palestinians outside their land.
Om Moaz, from Rafah in the southern Gaza Strip, had been struggling to pay for a rented house and treatment for her husband and daughter in Cairo. She began working from home, offering Palestinian food through social media.
She found there was a strong demand from both Egyptians and Palestinians.
"Some were in the war and came to Egypt. So they started ordering my food. And thank God, it's a successful business and hopefully, it continues," she said.



Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
TT
20

Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.