KAUST, NEOM Unveil World's Largest Coral Restoration Project

KCRI is the world's largest coral restoration project, aiming to restore reefs worldwide. SPA
KCRI is the world's largest coral restoration project, aiming to restore reefs worldwide. SPA
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KAUST, NEOM Unveil World's Largest Coral Restoration Project

KCRI is the world's largest coral restoration project, aiming to restore reefs worldwide. SPA
KCRI is the world's largest coral restoration project, aiming to restore reefs worldwide. SPA

King Abdullah University of Science and Technology (KAUST), in collaboration with NEOM, has started working on the first nursery of the KAUST Coral Restoration Initiative (KCRI), a statement from KAUST said on Thursday.

According to the statement, KCRI is the world's largest coral restoration project, aiming to restore reefs worldwide. The primary nursery is already operational, and a second facility is being developed, both located in the Red Sea.

KCRI is funded by KAUST, a world-class graduate research university in Saudi Arabia, which was recently ranked as the number one Arab University by Times Higher Education.

The newly built nursery, on the coast of NEOM in northwest Saudi Arabia, will transform coral restoration efforts with a production capacity of 40,000 corals annually. Functioning as a pioneering pilot facility, researchers will leverage it as the blueprint for large-scale coral restoration initiatives.

Most importantly, this facility serves as a precursor to a more ambitious project: the world's largest and most advanced land-based coral nursery. This nursery, located at the same site, is an advanced coral nursery that will boast a ten-fold larger capacity to nurture 400,000 corals annually. With construction quickly progressing, the project is anticipated to reach completion by December 2025.

Home to 25% of known marine species despite covering less than 1% of the sea floor, coral reefs are the bedrock of numerous marine ecosystems. "This is one reason why scientists are so concerned about the rising rate of mass bleaching events, with experts estimating up to 90% of global coral reefs will experience severe heat stress on an annually by 2050," the statement said. With the frequency of such events on the rise, solutions for coral recovery will be "crucial for a healthy ocean.”

In alignment with Saudi Vision 2030 and its efforts to bolster marine conservation, this major initiative leverages KAUST's research into marine ecosystems and serves as a platform for trialing innovative restoration methods. Set on a 100-hectare site; the initiative will deploy 2 million coral fragments, marking a significant step in conservation efforts.

According to the statement, KCRI aligns with KAUST's overarching strategy, showcasing its dedication to catalyzing positive societal and global outcomes.

Beyond environmental restoration, the project offers educational benefits, further reinforcing its alignment with the broader strategic goals outlined in Vision 2030.

"Recent events provide a stark reminder of the global crisis that coral reefs face. Our ambition is, therefore, to pioneer a pathway to upscale from the current labor-intensive restoration efforts to industrial-scale processes required to reverse the current rate of coral reef degradation,” said KAUST President Prof. Tony Chan.

“As a significant output of KAUST's new strategy, the university is contributing the world-leading expertise of our faculty, who are working on technologies to bring this vision to fruition."

NEOM's CEO, Nadhmi Al-Nasr, said the initiative demonstrates NEOM's dedication to sustainability and finding innovative solutions for global environmental challenges.

NEOM, as a "pioneer in sustainable development" recognizes the importance of reviving coral reefs in partnership with KAUST. Through their longstanding collaboration, they aim to raise awareness about the significance of coral reefs as crucial marine environmental systems and emphasize the need to preserve them for future generations.



Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
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Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday.

The jewellery concept store, called Popop, sells accessories adorned with Pop Mart's top-selling characters, including Labubu, Molly and Skullpanda.

While Chinese consumption remains subdued in the face of a prolonged property downturn and sluggish economy, Pop Mart's affordable and adorable toys have remained in high demand both at home and abroad, driving its share price up more than 200% so far this year.

Investor Zhang Ming, 34, who owns Pop Mart stocks worth 100 million yuan ($13.92 million), flew from his base in the southwestern Chinese city of Chongqing for the opening to check out the new store type and decide whether to increase his shareholding in the company.

"I believe that the pricing and target audience for this brand are particularly well-suited, and I am confident that Pop Mart could potentially become China's version of Disney," Zhang said, predicting that the company's market cap could double from its current $45.65 billion valuation.

Along with some Disney characters and others related to anime, comics and popular video games, Pop Mart's characters are seen as fulfilling what has been called "emotional consumption", which sees young consumers spend on affordable luxuries that bring joy into their lives.

Fang Ke, 35, who has a birthday coming up this month decided to treat herself to a 699 yuan Labubu bracelet at the opening.

"I've loved Pop Mart for a long time; it's good-looking, brightly colored, and also has a visual impact," she said. "My daughter likes it too."

At Popop, prices start at around 350 yuan for charms or a simple silver ring, and go as high as 2699 yuan for necklaces adorned with metallic models of the characters. Most pieces are priced at under 1,000 yuan.

At a traditional Pop Mart store, the "blind box" toys that the chain is best known for generally sell for 69 yuan and up, but consumers have shown a willingness to shell out much more for limited editions.

Earlier this week, a Beijing auction house sold a human-sized Labubu figure for 1.08 million yuan, setting a new record and marking the toy's switch from craze to collectible.