عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA
TT
TT

Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA

Qiddiya Investment Company (QIC), a global leader in entertainment and developer of the concept of play, has announced the entry of Saudi Entertainment Ventures (SEVEN) into its group of companies. The move enhances the entertainment ecosystem and achieves integration between QIC’s activities in the sector.
By joining QIC, SEVEN supports the group's objectives in developing the concept of play, enhancing local talents and capabilities, as well as improving the quality of life across Saudi Arabia.
SEVEN will continue to redefine the concept of entertainment in Saudi Arabia and elevate the entertainment experience for visitors by developing and operating 21 entertainment projects in 14 Saudi cities. Investments will total more than SAR 50 billion, SPA reported.
Commenting on this announcement, Abdullah Aldawood, Managing Director of Qiddiya Investment Company and Chairman of SEVEN, said:
"This move is an important step that enhances our ability to encourage all Saudi Arabia’s residents and visitors, to embrace the concept of play; with its positive impact on society as a whole.
“It aims to develop knowledge, skills and creativity. This step ultimately aims to create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”
SEVEN has announced a series of partnerships with globally renowned attraction brands such as Transformers and Play Doh from Hasbro, Discovery Adventures from Warner Bros., Hot Wheels from Mattel, Clip ‘n Climb, and Flow House. This offering is further complemented with handpicked retail and food and dining options for all tastes. This follows a series of key announcements in Riyadh, Tabuk, Al Madinah and Yanbu, in addition to nine additional projects that will be unveiled in the coming period.
The announcement of ownership follows the launch of Qiddiya City’s urban plan and global branding in December 2023. Qiddiya seeks to become a leading entertainment, sports and culture powerhouse in the near future, aiming to welcome 48 million visitors annually to enjoy Qiddiya City’s world-class attractions and unique experiences.
PIF launched SEVEN in 2017, while Qiddiya stands as a PIF giga-project. SEVEN reflects PIF’s efforts to develop and empower promising sectors in Saudi Arabia and will contribute to diversifying the economy and increasing the growth of non-oil GDP to meet the aims of Saudi Vision 2030.
Entertainment is one of PIF’s primary strategic local growth sectors, with an aim to enhance integration between projects and companies owned by PIF and increase their operational efficiency. SEVEN will leverage Qiddiya’s capabilities and opportunities to grow investment.

Most Viewed

 
 
Varieties

Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
TT
TT

Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)

For many people of a certain age, high school gym class began with reaching for their toes. Then, over the years, we were told it was better to stretch after exercise.

It turns out, both those things can be true, but the differing advice has created some confusion.

Stretching can help make you more flexible, improve range of motion in your joints — and feel good. David Behm, who researches human kinetics at Memorial University of Newfoundland in St. John’s, Canada, offers this advice on when to stretch and how to do it safely:

Warm up first

It’s almost always good to stretch, but it’s better if you warm up first, said Behm, author of "The Science and Physiology of Flexibility and Stretching." He recommends a light aerobic activity such as jogging, walking or cycling for five or 10 minutes.

Follow that with some static stretching, the traditional way of reaching and holding a position (think back to that gym class). You can then do activity-specific dynamic stretching, in which you warm up the muscles with repetitive movements like leg lifts.

Behm says one minute is "the magic number" for how long to do static stretching per muscle group without fatigue.

Expand your definition of 'stretching'

Should you always stretch before exercising? If it's traditional stretching, not necessarily.

The better question, Behm says, is, "Should people increase their range of motion? Should people have better flexibility? And that is yes, because it helps prevent injuries. It helps with health. But you don’t have to stretch to achieve that."

Resistance training, for instance, can be an effective form of stretching, he said. Doing a chest press increases range of motion in your deltoids and pecs, whether with barbells, dumbbells or machines, so there is no need to stretch beforehand. Just make sure to start with a small amount of weight to warm up and then add more to train.

"You probably don’t have to do extra stretching unless you’re a gymnast, a figure skater, or even a golfer who needs a great range of motion through that swing," Behm said.

Nor do you need to stretch first if you’re going for a leisurely run. Simply start with a slow jog to warm up and then increase the pace.

Don't do it if it hurts

After exercise, "light stretching is OK, as long as you don't reach a point where you're feeling pain," Behm said. Since your muscles will be warm by that point, overdoing it makes you more likely to injure yourself.

Foam rollers can help with muscle recovery and have been shown to increase range of motion as well as stretching.

Do some static stretching before sports

If you’re playing a sport, Behm said, static stretching beforehand helps reduce muscle and tendon injury.

"If you’re going to do an explosive movement, change of direction, agility, sprint, any of these explosive activities that involve your muscles and tendons," he said, "you’re going to be stronger if you do static stretching."

People can especially get in trouble when they go back to a sport they used to play, whether it's tennis, surfing or any sort of team activity.

Also, stretch both sides equally. Lacking flexibility on one side also can lead to injury.

Sounds simple. Why all the confusion? Different studies over the years have either encouraged or discouraged stretching before exercise. Behm says that partly because some studies didn't reflect real-life conditions, or were designed with elite athletes in mind, not regular people.

"If you’re Usain Bolt, it makes a difference," said Behm. Not so much for the rest of us.