Prada and Axiom Space Shoot for the Moon with New Spacesuit

Prada and Axiom Space present the spacesuit (Axiom Extravehicular Mobility Unit) designed and developed for the Artemis III lunar mission, in Milan, Italy, October 16, 2024. REUTERS/Claudia Greco
Prada and Axiom Space present the spacesuit (Axiom Extravehicular Mobility Unit) designed and developed for the Artemis III lunar mission, in Milan, Italy, October 16, 2024. REUTERS/Claudia Greco
TT

Prada and Axiom Space Shoot for the Moon with New Spacesuit

Prada and Axiom Space present the spacesuit (Axiom Extravehicular Mobility Unit) designed and developed for the Artemis III lunar mission, in Milan, Italy, October 16, 2024. REUTERS/Claudia Greco
Prada and Axiom Space present the spacesuit (Axiom Extravehicular Mobility Unit) designed and developed for the Artemis III lunar mission, in Milan, Italy, October 16, 2024. REUTERS/Claudia Greco

Italian luxury group Prada and Houston-based startup Axiom Space unveiled on Wednesday the design of a spacesuit that will be used for NASA's Artemis 3 mission to the moon.

Artemis 3, planned as the first astronaut moon landing since Apollo 17 in 1972, is currently scheduled for 2026.

The new Axiom Extravehicular Mobility Unit (AxEMU), showcased at the International Astronautical Congress in Milan, aims to combine highly engineered functionality and aesthetics to deal with challenging lunar conditions, Reuters reported.

The spacesuits were made to withstand extreme temperatures at the lunar south pole and endure the coldest temperatures in the permanently shadowed regions for at least two hours, the two companies said in a joint statement.

Astronauts will be able to perform spacewalks for at least eight hours.

The AxEMU has already undergone extensive testing, included underwater to simulate the lunar environment. It is nearing the final development stage, the two companies said.

"I'm very proud of the result we're showing today, which is just the first step in a long-term collaboration with Axiom Space," Prada's Chief Marketing Officer Lorenzo Bertelli said in a statement.

As the space exploration and tourism industries develop, luxury brands are exploring possible partnerships.

Last month French fashion house Pierre Cardin unveiled an astronaut training suit, set to be used at the European Space Agency's center in Cologne.

Hotel group Hilton is working with Voyager Space to support the design and development of crew suites aboard planned commercial space station Starlab.



Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
TT

Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)

Many of us have felt it, and now it’s official: “Brain rot” is the Oxford dictionaries’ word of the year.
Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before.
Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.”
The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months,” The Associated Press reported.
“Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers. It beat five other finalists: demure, slop, dynamic pricing, romantasy and lore.
While it may seem a modern phenomenon, the first recorded use of “brain rot” was by Henry David Thoreau in his 1854 ode to the natural world, “Walden.”
Oxford Languages President Casper Grathwohl said that in its modern sense, “’brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time.”
“It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year,” he said.
Last year’s Oxford word of the year was “rizz,” a riff on charisma, used to describe someone’s ability to attract or seduce another person.
Collins Dictionary’s 2024 word of the year is “brat” – the album title that became a summer-living ideal.