On Belgian Coast, Fishing on Horseback -- and Saving a Tradition

Once practiced throughout Europe, the custom of shrimp-fishing on horseback has all but died out. Nicolas TUCAT / AFP
Once practiced throughout Europe, the custom of shrimp-fishing on horseback has all but died out. Nicolas TUCAT / AFP
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On Belgian Coast, Fishing on Horseback -- and Saving a Tradition

Once practiced throughout Europe, the custom of shrimp-fishing on horseback has all but died out. Nicolas TUCAT / AFP
Once practiced throughout Europe, the custom of shrimp-fishing on horseback has all but died out. Nicolas TUCAT / AFP

Panniers strapped to their haunches, a team of horses waded collar-deep through North Sea waters -- hauling wide nets along the Belgian coast as cawing seagulls swirl all around.
In the saddle, clad head to toe in yellow oilskins, riders steered them parallel with the beach in Oostduinkerke -- the last place on Earth, they say, where the tradition of shrimp-fishing on horseback lives on, AFP reported.
Once practiced throughout Europe, the custom has all but died out -- but a community of enthusiasts has kept the flame going in this coastal town, earning a spot on UNESCO's intangible heritage list.
They do not fish for profit, but the rare spectacle they offer has become a tourist draw for the small town, situated half an hour from the French border.
Back in the day, historians explain, poor farmers used to ride to the coast to fish -- as a way to supplement their diet.
At first they pulled their nets by hand, later using mules then eventually workhorses able to haul much larger, heavier loads. The method was used in Belgium, the Netherlands, northern France and the south of England.
'Unique'
On this sunny day in late October, a group of five headed out at low tide to fish for grey shrimp.
"This is the only place in the world where shrimp-fishing is still practiced with horses," fisherman Gunther Vanbleu told AFP as he sorted his catch on the beach -- surrounded by a curious crowd of smartphone-wielding onlookers.
"You're working with your horse, you're in the sea and the combination of everything at the same time -- the pleasure of catching fish or catching shrimp, all of that together makes it fun," he said.
This time around, some 200 people gathered -- in rubber boots or barefoot -- to watch the afternoon show under crisp blue skies.
"There is always a lot of interest from people, because it is unique," Vanbleu said.
Not for sale
The day's catch -- a few kilograms of shrimp -- is not for sale: it will be cooked up by the dozen families who keep the tradition going and shared among friends.
But the sight alone continues to draw tourists from April to October.
"I think that this will always exist in the municipality," said Vanbleu.
After the custom won UNESCO recognition in 2013, a committee was set up whose purpose is to ensure it is kept alive, he explained.
"I think that it will continue forever," he said.
Asked about the possible impact of climate change, Vanbleu said he has seen some shifts over the years.
"We do notice that something has changed a little, such as the temperature of the water -- it's maybe a little warmer than usual."
"And we are seeing other animal species arrive here," he said. "Maybe if the water gets too warm, the shrimp will move to colder water... in 30 or 40 years."
"If it comes to that, we will see," said Vanbleu -- who for now, come rain or shine, plans to keep riding out to sea.



‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
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‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- and is still making millions for her Japanese creators.

The simple design of the character -- who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty -- has mileage as a money-spinner for years to come, experts say.

One woman in the US state of California has amassed so much Hello Kitty merchandise that her husband built her a pink so-called "she-shed" to keep it in.

Stuffed inside are thousands of toys and other items featuring Kitty and her eye-catching red bow, including rows of sunglasses, a swivel chair and novelty gumball dispensers.

"People my age, you know, we are told many times, 'Hello Kitty is for little kids,' and I laugh at that," said Helen from Riverside County, conceding she is "50-plus".

Helen, who drives a Hello Kitty-decorated SUV and runs the local fan club "Hello Kitty SoCal Babes", has been "obsessed" with the character since its 1970s US debut.

Her vast collection of Hello Kitty plushies "make me feel warm", she said, describing spending hours among the soft toys, many of them rare, on a regular basis.

"Something in my inner child gets healed," she said.

Hello Kitty started life as an illustration on a vinyl coin purse.

It has since appeared on tens of thousands of products -- official and unofficial -- including tie-ups with Adidas, Balenciaga and other top brands.

The phenomenon shows no sign of slowing, with a Warner Bros movie in the pipeline and a new Hello Kitty theme park due to open next year on China's tropical Hainan island.

Sanrio's share price has soared more than seven-fold, pushing its market cap over one trillion yen ($6.8 billion), since young CEO Tomokuni Tsuji took over from his grandfather in 2020.

- 'Pure product' -

"We'd be foolishly cynical to say that we don't need these soft, fluffy, pink things," Christine R. Yano of the University of Hawaii told AFP.

In fact, "given the fraught nature of our contemporary lives, perhaps we need it now more than ever", said Yano, author of the book "Pink Globalization" about Hello Kitty.

"This is not a phenomenon that has died or is going to die, at least soon," she added.

Unlike other Japanese cultural exports such as Pokemon or Dragon Ball, there is minimal narrative around the character, whose full name is Kitty White.

She has a twin sister Mimmy, a boyfriend called Dear Daniel, and a pet cat of her own, Sanrio says. She loves her mother's apple pie and dreams of becoming a pianist or poet.

The rest is left to fans' imaginations -- just like the "abstract, bare design that can speak with a kind of simplicity and elegance to more people", Yano said.

"I call her a pure product," the researcher added.

Some feminists say Hello Kitty's lack of a mouth is a symbol of disempowerment, but Yuko Akiyama, Sanrio's head of global brand management, said it allows the character to "reflect" different emotions.

"So if they're sad, Hello Kitty will comfort you. If you are happy, Hello Kitty is there to share the happiness with you," Akiyama said.

- Kawaii -

Famous Hello Kitty fans include Lady Gaga, Nicki Minaj and Katy Perry, and her appeal extends to royalty: Britain's King Charles wished her a happy birthday this year.

On Hello Kitty's TikTok account -- whose bio is "CEO of supercute" -- sardonic memes and footage from "Hello Kitty Day" at US baseball games delight 3.5 million followers.

Hello Kitty is the epitome of Japan's "kawaii", or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo.

Posters celebrating the 50th anniversary are on display at Sanrio Puroland theme park, where businesswoman Kim Lu from Manila had brought her four-year-old niece during their holiday.

"This really is our priority here in Tokyo," she said.

"To be honest, we really don't know" the reason for Hello Kitty's ineffable success, said Lu, 36.

"I think it's the kawaii charm."

Sanrio owns the copyright to hundreds of other popular characters, and Hello Kitty now accounts for 30 percent of profits, down from 75 percent a decade ago.

But Kitty is still a favorite of 23-year-old Rio Ueno, who took an overnight bus from Japan's northern Niigata region to visit the park with a friend.

"I've had Kitty goods around me since I was a small child," said Ueno, dressed in a fluffy Hello Kitty sweater, sporting a Kitty bag, and clutching a Kitty doll.

"She is someone who is always close to me, and I want it to stay that way."