How a Viral, Duct-Taped Banana Came to Be Worth $1 Million

Artist Maurizio Cattelan's piece of art "Comedian" hangs on display during an auction preview at Sotheby's in New York, Monday, Nov. 11, 2024. (AP)
Artist Maurizio Cattelan's piece of art "Comedian" hangs on display during an auction preview at Sotheby's in New York, Monday, Nov. 11, 2024. (AP)
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How a Viral, Duct-Taped Banana Came to Be Worth $1 Million

Artist Maurizio Cattelan's piece of art "Comedian" hangs on display during an auction preview at Sotheby's in New York, Monday, Nov. 11, 2024. (AP)
Artist Maurizio Cattelan's piece of art "Comedian" hangs on display during an auction preview at Sotheby's in New York, Monday, Nov. 11, 2024. (AP)

Walk into any supermarket and you can generally buy a banana for less than $1. But a banana duct-taped to a wall? That might sell for more than $1 million at an upcoming auction at Sotheby’s in New York.

The yellow banana fixed to the white wall with silver duct tape is a work entitled "Comedian," by Italian artist Maurizio Cattelan. It first debuted in 2019 as an edition of three fruits at the Art Basel Miami Beach fair, where it became a much-discussed sensation.

Was it a prank? A commentary on the state-of-the-art world? Another artist took the banana off the wall and ate it. A backup banana was brought in. Selfie-seeking crowds became so thick, "Comedian" was withdrawn from view, but three editions of it sold for between $120,000 and $150,000, according to Perrotin gallery.

Now, the conceptual artwork has an estimated value of between $1 million and $1.5 million at Sotheby's auction on Nov. 20. Sotheby's head of contemporary art, David Galperin, calls it profound and provocative.

"What Cattelan is really doing is turning a mirror to the contemporary art world and asking questions, provoking thought about how we ascribe value to artworks, what we define as an artwork," Galperin said.

Bidders won't be buying the same fruit that was on display in Miami. Those bananas are long gone. Sotheby’s says the fruit always was meant to be replaced regularly, along with the tape.

"What you buy when you buy Cattelan’s ‘Comedian’ is not the banana itself, but a certificate of authenticity that grants the owner the permission and authority to reproduce this banana and duct tape on their wall as an original artwork by Maurizio Cattelan," Galperin said.

The very title of the piece suggests Cattelan himself likely didn't intend for it to be taken seriously. But Chloé Cooper Jones, an associate professor at the Columbia University School of the Arts, said it is worth thinking about the context.

Cattelan premiered the work at an art fair, visited by well-off art collectors, where "Comedian" was sure to get a lot of attention on social media. That might mean the art constituted a dare, of sorts, to the collectors to invest in something absurd, she said.

If "Comedian" is just a tool for understanding the insular, capitalist, art-collecting world, Cooper Jones said, "it’s not that interesting of an idea."

But she thinks it might go beyond poking fun at rich people.

Cattelan is often thought of as a "trickster artist," she said. "But his work is often at the intersection of the sort of humor and the deeply macabre. He’s quite often looking at ways of provoking us, not just for the sake of provocation, but to ask us to look into some of the sort of darkest parts of history and of ourselves."

And there is a dark side to the banana, a fruit with a history entangled with imperialism, labor exploitation and corporate power.

"It would be hard to come up with a better, simple symbol of global trade and all of its exploitations than the banana," Cooper Jones said. If "Comedian" is about making people think about their moral complicity in the production of objects they take for granted, then it's "at least a more useful tool or it’s at least an additional sort of place to go in terms of the questions that this work could be asking," she said.

"Comedian" hits the block around the same time that Sotheby's is also auctioning one of the famed paintings in the "Water Lilies" series by the French impressionist Claude Monet, with an expected value of around $60 million.

When asked to compare Cattelan's banana to a classic like Monet's "Nymphéas," Galperin says impressionism was not considered art when the movement began.

"No important, profound, meaningful artwork of the past 100 years or 200 years, or our history for that matter, did not provoke some kind of discomfort when it was first unveiled," Galperin said.



'Critically Endangered' African Penguins Just Want Peace and Food

African penguins are now listed as critically endangered - AFP
African penguins are now listed as critically endangered - AFP
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'Critically Endangered' African Penguins Just Want Peace and Food

African penguins are now listed as critically endangered - AFP
African penguins are now listed as critically endangered - AFP

Mashudu Mashau says it takes about two minutes to catch a penguin, a task he does weekly to investigate sightings of injured or sickly seabirds.

"We don't rush... we go down, sometimes we crawl, so that we don't look threatening, and when we're close, we aim for the head, hold it and secure the penguin," the 41-year-old ranger told AFP.

Sometimes, when penguins waddle up from South Africa's coastline onto nearby streets and hide under cars, it is more of a struggle.

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"We had one today. They're not easy to catch because they go from one side to the other side (of the car), but we got it," said Mashau, who has dedicated the past eight years to working to protect the species.

Once caught and placed with care into a cardboard box, the small feathered animals are sent to a specialist hospital for treatment.

But conservationists and veterinarians are worried their efforts aren't sufficient to stop the decline of the African Penguin, listed as critically endangered last month by the International Union for Conservation of Nature (IUCN).

"No matter how much we do, if there isn't a healthy environment for them, our work is in vain," said veterinarian David Roberts, who works at the Southern African Foundation for the Conservation of Coastal Birds (SANCCOB) hospital.

Fewer than 10,000 breeding pairs are left globally, mainly in South Africa, down from 42,500 in 1991, and they could become extinct in the wild by 2035, the BirdLife NGO says.

- 'Starving' penguins -

The dwindling numbers are due to a combination of factors including a lack of food, climate change, disturbances, predators, disease, oil spills and more.

But the biggest threat is nutrition, says Allison Kock, a marine biologist with the South African National Parks.

"So many of the penguins are starving and are not getting enough food to breed successfully," she told AFP. When penguins do not eat enough, preferably sardines or anchovies, they tend to abandon breeding.

Authorities have imposed a commercial fishing ban around six penguin colonies for 10 years starting in January.

But SANCCOB and BirdLife say the no-fishing zones are not large enough to have a significant impact, and have sued the environment minister over the issue.

"Ideally we would want more fish in the ocean but we cannot control that. What we can ask for, is to limit direct competition for the remaining fish between the industrial fisheries and the penguins," SANCCOB research manager Katta Ludynia told AFP.

The South African Pelagic Fishing Industry Association says the impact of the fishing industry on penguin food sources is just a small fraction.

"There are clearly other factors that have significant negative impact on the population of the African Penguin," chairperson Mike Copeland said.

The environment ministry has proposed a discussion group "to resolve the complex issues", a spokesperson said. While a court hearing is scheduled for March 2025, the minister -- only in the post since July -- has called for an out-of-court settlement.

Apart from the no-fishing zones, many other initiatives are underway to save the African Penguin, including artificial nests and new colonies.

- Tourist traffic -

Being labelled "critically endangered" can be a double-edged sword.

While conservationists are hoping to get attention and funding, it also makes penguins even more attractive to tourists who sometimes disturb them.

"Penguins are very susceptible... and the level of disturbance, people with selfie sticks, it's becoming more and more of a challenge," Arne Purves, coastal conservation and compliance officer for Cape Town, told AFP.

"Especially as the penguins are now even more high-profile."

Tourism is a vital sector for South Africa and each year thousands of people visit the penguin colonies, bringing in millions of dollars in profit.

For those on the frontlines to save the flightless black and white birds, like Mashau, the spotlight has been a long time coming.

"In the last five years, it was the rhinos... we hope we'll get the same respect now and the same assistance," he said.

It is also about protecting the environment. "This is a species that is an indicator of a healthy ecosystem that humans are also part of... and the healthier the penguins, the more humans also benefit," he said.