Sales are brisk at the Villiers-Sur-Marne Harley-Davidson dealership outside Paris, where French bikers reckon they had better hurry if they want the American motorcycle of their dreams before trade war puts them out of reach.
"It's now or never," said 55-year-old carpenter Stephane Roger as he inspected the gleaming machines. He had been thinking about buying a Harley anyway, he said. But when he heard the news of US President Donald Trump's "Liberation Day" tariffs, he figured he had better hurry.
Motorcycles were on a list of American goods due to be hit by EU tariffs announced this week in response to Trump. After Trump rowed back on some of his tariffs, the EU suspended its levies but said they could still kick in if negotiations fail.
"Yeah, I think it's time to buy a Harley," said Theo Mottet, a 30-year-old French soldier. If tariffs put the price up, it will no longer be possible for regular people to own one, he said. "It's going to be an elitist pleasure."
Jean-Luc Peschel, a 65-year-old retired musician in a leather blazer and a red necktie, said Harleys conjured up images of Americana that had been swirling around in his head since childhood.
"I'm an old man," he said. "Harley-Davidson rocked my childhood. American films make you dream, and so I think there are people who need to dream today."
