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Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026
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Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026

The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate.
The program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency, SPA reported.
Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program’s participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program’s initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer.
Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom’s position in regional and global markets as a leading producer of roses.

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Copenhagen to Offer Giveaways to Eco-friendly Tourists

Copenhagen will offer rebates at tourist sites to visitors who use bikes and pick up trash. Asger Korsgaard Jensen / Ritzau Scanpix/AFP/File
Copenhagen will offer rebates at tourist sites to visitors who use bikes and pick up trash. Asger Korsgaard Jensen / Ritzau Scanpix/AFP/File
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Copenhagen to Offer Giveaways to Eco-friendly Tourists

Copenhagen will offer rebates at tourist sites to visitors who use bikes and pick up trash. Asger Korsgaard Jensen / Ritzau Scanpix/AFP/File
Copenhagen will offer rebates at tourist sites to visitors who use bikes and pick up trash. Asger Korsgaard Jensen / Ritzau Scanpix/AFP/File

The city of Copenhagen will offer special rebates and freebies to eco-friendly tourists this summer, including free bike rentals to those arriving by train and staying more than four days.

The CopenPay initiative, which was tested on a smaller scale last year, "is about raising travelers' awareness about travelling more responsibly," Soren Tegen Pedersen, the head of the city's tourism board Wonderful Copenhagen, told AFP.

The emphasis of the initiative is on transport, a highly polluting sector.

Those who make climate-friendly and environmental choices, such as using bikes and picking up trash, will also be offered rebates at museums and tourist sites, as well as free yoga classes and vegetarian meals.

Ninety sites are participating in the campaign, including the National Museum and CopenHill, a synthetic ski slope.

The campaign, which opens on June 17 and lasts until late August, will be advertised on billboards around the city and social media.

Goboat, a hire service for electric motorboats powered by solar panels, said taking part in the initiative last year helped show its commitment to climate solutions.

"Last year, 500 people jumped at our offer of one hour of free boating in exchange for picking up trash in the waters of the port. We weren't even able to satisfy demand," company representative Mads Pilegaard Sander told AFP.

In 2024, 75,000 tourists took part in the city's one-month trial.

Bike rentals increased by 29 percent during the period, tons of trash were collected, and 98 percent of participants said they would recommend the initiative, the tourism board said.