Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026
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Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026

The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate.
The program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency, SPA reported.
Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program’s participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program’s initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer.
Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom’s position in regional and global markets as a leading producer of roses.



Pigeon Rescue Crew Find Peace in Tending London’s Flocks 

Pigeons walk in a park in the Hackney area of London, Britain, May 7, 2025. (Reuters)
Pigeons walk in a park in the Hackney area of London, Britain, May 7, 2025. (Reuters)
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Pigeon Rescue Crew Find Peace in Tending London’s Flocks 

Pigeons walk in a park in the Hackney area of London, Britain, May 7, 2025. (Reuters)
Pigeons walk in a park in the Hackney area of London, Britain, May 7, 2025. (Reuters)

Seeking solace in a turbulent world, Jennie Brennan and Jacob Peter have found an unlikely source of wellbeing: quietly rescuing and rehabilitating London's pigeons.

Pigeons in urban areas often suffer from a preventable condition known as "stringfoot," in which litter such as thread, fishing line or human hair becomes entangled around their toes. Untreated, the birds can lose a toe, or even a whole foot.

"There are so many problems in my life, in the lives of people I care about, and in the world generally, that I can't really do anything about," Brennan, of the London Pigeon Rescue, told Reuters.

"But what I can do is save a pigeon's life, or their toes, or restore their abilities. That might seem like a small difference, but to that pigeon, it's massive."

On rescues, the pair of volunteers use seeds to attract pigeons, then gently cover them with a kitchen towel before removing any constricting debris with scissors or pliers.

"It's a man-made problem,” Brennan said. "I think someone needs to be responsible for helping them with the problem that we've created."

Brennan first began feeding pigeons during the COVID-19 lockdown after reading they were going hungry. Over time, she began noticing injuries and sought help on Facebook from Peter, who was already rescuing birds.

Since then, the two have worked together and attempted to tend to the birds three to four times a week, often responding to tips from concerned members of the public.

"Liking pigeons as much as I do means that I have little friends everywhere I go. So if I'm busy running stressful errands and feeling a bit sorry for myself and I see a couple of pigeons passing, it just brightens my day up," Brennan said.