عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
TT
20
TT

Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.

Most Viewed

 
Varieties

Alien Planet Lashed by Huge Flares from its 'Angry Beast' Star

File Photo: An imagined view of the three planets orbiting an ultracool dwarf star just 40 light-years from Earth discovered using a specialist telescope at ESO's La Silla Observatoryin Chile. ESO/M. Kornmesser/N. Risinger
File Photo: An imagined view of the three planets orbiting an ultracool dwarf star just 40 light-years from Earth discovered using a specialist telescope at ESO's La Silla Observatoryin Chile. ESO/M. Kornmesser/N. Risinger
TT
20
TT

Alien Planet Lashed by Huge Flares from its 'Angry Beast' Star

File Photo: An imagined view of the three planets orbiting an ultracool dwarf star just 40 light-years from Earth discovered using a specialist telescope at ESO's La Silla Observatoryin Chile. ESO/M. Kornmesser/N. Risinger
File Photo: An imagined view of the three planets orbiting an ultracool dwarf star just 40 light-years from Earth discovered using a specialist telescope at ESO's La Silla Observatoryin Chile. ESO/M. Kornmesser/N. Risinger

Scientists are tracking a large gas planet experiencing quite a quandary as it orbits extremely close to a young star - a predicament never previously observed.

This exoplanet, as planets beyond our solar system are called, orbits its star so tightly that it appears to trigger flares from the stellar surface - larger than any observed from the sun - reaching several million miles (km) into space that over time may strip much of this unlucky world's atmosphere, Reuters reported.

The phenomenon appears to be caused by the planet's interaction with the star's magnetic field, according to the researchers. And this star is a kind known to flare, especially when young.

"A young star of this type is an angry beast, especially if you're sitting as close up as this planet does," said Netherlands Institute for Radio Astronomy astrophysicist Ekaterina Ilin, lead author of the study published in the journal Nature.

The star, called HIP 67522, is slightly more massive than the sun and is located about 407 light-years from Earth in the constellation Centaurus. A light-year is the distance light travels in a year, 5.9 trillion miles (9.5 trillion km).

This star and planet, as well as a second smaller gas planet also detected in this planetary system, are practically newborns. Whereas the sun and our solar system's planets are roughly 4.5 billion years old, this star is about 17 million years old, with its planets slightly younger.

The planet, named HIP 67522 b, has a diameter almost the size of Jupiter, our solar system's largest planet, but with only 5% of Jupiter's mass. That makes it one of the puffiest exoplanets known, with a consistency reminiscent of cotton candy (candy floss).

It orbits five times closer to its star than our solar system's innermost planet Mercury orbits the sun, needing only seven days to complete an orbit.

A flare is an intense eruption of electromagnetic radiation emanating from the outermost part of a star's atmosphere, called the corona. So how does HIP 67522 b elicit huge flares from the star? As it orbits, it apparently interacts with the star's magnetic field - either through its own magnetic field or perhaps through the presence of conducting material such as iron in the planet's composition.

"We don't know for sure what the mechanism is. We think it is plausible that the planet moves within the star's magnetic field and whips up a wave that travels along magnetic field lines to the star. When the wave reaches the stellar corona, it triggers flares in large magnetic field loops that store energy, which is released by the wave," Ilin said.

"As it moves through the field like a boat on a lake, it creates waves in its wake," Ilin added. "The flares these waves trigger when they crash into the star are a new phenomenon. This is important because it had never been observed before, especially at the intensity detected."

The researchers believe it is a specific type of wave called an Alfvén wave, named for 20th century Swedish physicist and Nobel Prize laureate Hannes Alfvén, that propagates due to the interaction of magnetic fields.

The flares may heat up and inflate the planet's atmosphere, which is dominated by hydrogen and helium. Being lashed by these flares could blast away lighter elements from the atmosphere and reduce the planet's mass over perhaps hundreds of millions of years.

"At that time, it will have lost most if not all the light elements, and become what's called a sub-Neptune - a gas planet smaller than Neptune," Ilin said, referring to the smallest of our solar system's gas planets.

The researchers used observations by two space telescopes: NASA's TESS, short for Transiting Exoplanet Survey Satellite, and the European Space Agency's CHEOPS, short for CHaracterising ExOPlanet Satellite.

The plight of HIP 67522 b illustrates the many circumstances under which exoplanets exist.

"It is certainly no sheltered youth for this planet. But I am not sad about it. I enjoy diversity in all things nature, and what this planet will eventually become - perhaps a sub-Neptune rich in heavy elements that did not evaporate - is no less fascinating than what we observe today."