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Saudi Arabia, France to Increase Cooperation in Technology, Energy, Industry

The Chairman of the Saudi French Business Council at MEDEF, Laurent Germain (Asharq Al-Awsat)
The Chairman of the Saudi French Business Council at MEDEF, Laurent Germain (Asharq Al-Awsat)
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Saudi Arabia, France to Increase Cooperation in Technology, Energy, Industry

The Chairman of the Saudi French Business Council at MEDEF, Laurent Germain (Asharq Al-Awsat)
The Chairman of the Saudi French Business Council at MEDEF, Laurent Germain (Asharq Al-Awsat)

Saudi Crown Prince Mohammed bin Salman's visit to France reflects the desire of both countries to enhance comprehensive cooperation, underlining the strong bilateral ties shared by Paris and Riyadh.

Laurent Germain, Chairman of MEDEF's Saudi French Business Council and CEO of the Egis Group, told Asharq Al-Awsat that boosting economic relations between France and Saudi Arabia tops the agenda of discussions between President Emmanuel Macron and the Saudi Crown Prince.

He explained that over the past years, the areas of cooperation between the two countries have developed and diversified.

The official recalled that in April 2018, France and Saudi Arabia signed an intergovernmental agreement on developing the AlUla region and turning it into a significant cultural and tourist destination in the Middle East.

- Private sector

The CEO expected the France-Saudi Arabia Investment Forum on June 19 to provide an excellent opportunity for related discussions between the private sectors.

The Saudi Ministry of Investment, with the support of the French International Business Confederation, will organize the France-Saudi Arabia Investment Forum in Riyadh.

Germain recalled that the total trade between the two countries amounted to €10.7 billion in 2022, noting that the Kingdom was France’s 29th partner and the 25th supplier in the same year.

He asserted the need to boost economic relations between the two countries.

He said over 100 French companies of all sizes and sectors currently operate in Saudi Arabia, adding that French companies are keen to invest in the Kingdom and move their headquarters there.

- Strong interest

Germain reiterated that French companies are interested in the Kingdom, and Vision 2030 offers a wide range of cooperation opportunities in areas such as infrastructure and renewable energies, including hydrogen, industries, and mining.

Some French companies already provide the most innovative solutions to achieve giant projects throughout the Kingdom, such as the NEOM, AlUla, and Qiddiya.

France is also a land of opportunities for Saudi investors, according to Germain, who indicated that France 2030, the investment plan unveiled in 2021, offers foreign investors direct participation in transforming sectors of excellence.

- Dynamicity

The visit of Crown Prince Mohammed to Paris will support the dynamics of the French Saudi movement.

MEDF International, a leading business network in France, and the Saudi French Business Council are closely cooperating with their partners in the Kingdom and will continue to work to enhance economic exchanges between the two countries.

He noted that MEDEF organized for more than 30 years high-level meetings between French companies and Saudi officials in Paris and organized trade missions in the Kingdom.

The events are always an occasion for French companies to understand the economic ambitions of Saudi Arabia better and explore investment opportunities, Germain said.

- Collective actions

MEDEF International gathers every year about 7,100 French companies already operating in the world in 85 Business Councils headed by 55 CEOs of major international French companies.

It aims at promoting French companies’ know-how abroad through collective actions.

MEDEF International supports trade, technological cooperation, investments, and long-term partnerships, especially in emerging and developing markets and reconstruction markets.

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Gulf States Expand Tourism Footprint as Emerging Markets Gain Momentum at Arabian Travel Market in Dubai

Saudi Arabia’s participation in the Arabian Travel Market (Asharq Al-Awsat) 
Saudi Arabia’s participation in the Arabian Travel Market (Asharq Al-Awsat) 
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Gulf States Expand Tourism Footprint as Emerging Markets Gain Momentum at Arabian Travel Market in Dubai

Saudi Arabia’s participation in the Arabian Travel Market (Asharq Al-Awsat) 
Saudi Arabia’s participation in the Arabian Travel Market (Asharq Al-Awsat) 

Emerging tourism markets are carving out space on the global travel map, drawing attention for their dynamic participation at the Arabian Travel Market (ATM) in Dubai, while Gulf nations—particularly Saudi Arabia and the United Arab Emirates—are accelerating their expansion in the tourism sector.

As global travel gathers momentum, Gulf-based airlines are eyeing new investment opportunities despite lingering global economic uncertainty, driven by shifting trade patterns and evolving consumer behavior in the international travel landscape.

The 32nd edition of ATM opened in Dubai with more than 2,800 exhibitors and nearly 55,000 industry professionals from 166 countries. Held under the theme “Empowering Innovation: Transforming Travel Through Entrepreneurship,” the event emphasized building a more sustainable and globally integrated travel industry.

The exhibition reflects the profound changes shaping global tourism, with cross-border and sustainable connectivity now central to the industry’s development. It also highlights the growing influence of emerging markets and the increasing role of Gulf investments in tourism and aviation.

During its participation in ATM, the Saudi Tourism Authority showcased the Kingdom’s accelerating tourism growth, revealing it had attracted approximately 116 million visitors in 2024—a 6.4% increase from the previous year. Fahd Hamidaddin, the authority’s CEO, said Saudi Arabia aims to strengthen its position as a unique summer destination through a robust calendar of events and strategic private-sector partnerships. The focus is on key source markets across the Middle East, Asia, and Africa.

UAE Tourism Supports Economic Diversification

UAE Minister of Economy and Chairman of the Emirates Tourism Council, Abdulla bin Touq Al Marri, emphasized the country’s growing stature as a global tourism hub. He pointed to the launch of major national initiatives that align with best international practices, support economic diversification, and attract investment in hospitality, aviation, and travel.

According to bin Touq, the UAE’s tourism sector continued to deliver strong performance in 2024. Hotel revenues rose to AED 45 billion (USD 12.2 billion), up 3% from 2023, while occupancy rates reached 78%, among the highest globally. The country added 16 new hotels last year, increasing the total to 1,251, with room capacity growing 3%. Hotel guests rose 9.5% year-on-year to 30.8 million, achieving 77% of the UAE’s 2031 national tourism target seven years ahead of schedule.

Gulf Airlines Gear Up for Growth

Etihad Airways CEO Antonoaldo Neves said the airline has yet to feel any major impact from global trade tensions, with seat occupancy remaining strong despite global uncertainty. Etihad plans to add 20 to 22 aircraft in 2025, with the goal of expanding its fleet to more than 170 aircraft by 2030. Neves also noted that the euro’s recent appreciation could boost European travel to the Gulf.

Etihad, which currently operates a fleet of around 100 aircraft, has significant financial flexibility, with 60% of its fleet debt-free. “If a crisis arises, we can ground planes and save up to 75% of operating costs,” he noted.

The airline plans to receive 10 Airbus A321XLR jets starting in August, in addition to 6 Airbus A350s and 4 Boeing 787s. Neves said while delays in aircraft delivery remain a challenge, they have not altered Etihad’s growth strategy. He also confirmed ongoing discussions with manufacturers and signaled interest in Boeing aircraft originally designated for China but now potentially available due to trade restrictions.

Riyadh Air Nears Major Aircraft Deal

Tony Douglas, CEO of Saudi Arabia’s Riyadh Air, said the new airline is open to acquiring Boeing jets initially built for the Chinese market if trade disputes disrupt those deliveries.

Douglas said global economic headwinds have not affected demand and announced plans to finalize a major widebody aircraft deal soon. The airline aims to expand its workforce to around 1,000 employees in the coming year, as it prepares to begin operations in the fourth quarter of 2025.

Commenting on broader regional developments, Douglas said the resumption of flights from the UAE to Syria and the use of Syrian airspace “may be an early sign that conditions are improving.”