عربي English Türkçe اردو فارسى
Logo
Latest News
Business

Establishment of AI Center Boosts Digital Economy in Saudi Arabia

Saudi Arabia is taking several measures to keep pace with the developments of artificial intelligence (Asharq Al-Awsat)
Saudi Arabia is taking several measures to keep pace with the developments of artificial intelligence (Asharq Al-Awsat)
TT
TT

Establishment of AI Center Boosts Digital Economy in Saudi Arabia

Saudi Arabia is taking several measures to keep pace with the developments of artificial intelligence (Asharq Al-Awsat)
Saudi Arabia is taking several measures to keep pace with the developments of artificial intelligence (Asharq Al-Awsat)

In response to the surging demand for artificial intelligence, anticipated to play an ever more crucial role in propelling the future of the Saudi economy, the Saudi Cabinet made a decisive move to create an international center for research and ethics in this cutting-edge sector.

This strategic initiative aims to expedite the advancement of sophisticated technologies, bolstering the Saudi Kingdom’s position both regionally and globally.

The establishment of the new center followed the creation of the Saudi Data and Artificial Intelligence Authority (SDAIA) in 2019, reaffirming the nation’s commitment to embracing this technology while effectively addressing all potential risks in the future.

According to a report from global consultancy firm PwC, AI is set to contribute $135 billion to the Saudi economy in 2030, making the Kingdom the biggest beneficiary of technology in the Middle East.

As Saudi Arabia pushes the embracement of digitization and future technologies, the Kingdom will see AI’s contribution to the gross domestic product rise to 12.4% in 2030, PwC added.

In terms of the average annual growth rate in the contribution of AI by region, Saudi Arabia is projected to hold a share of 31.3% in the technology expansion between 2018 and 2030.

Saudi Arabia is leapfrogging in the advanced technology sector, aligning with the goals outlined in Vision 2030. The government has initiated various measures to ensure that the Kingdom provides a safe online environment.

According to experts interviewed by Asharq Al-Awsat, the establishment of the new center enhances the Kingdom’s proactive and influential leadership role in the rapidly expanding global industry.

It strengthens the digital economy and contributes to the advancement of research efforts, all while promoting responsible utilization of artificial intelligence.

Faisal Al-Qadi, the CEO of Al-Qadi Trading and Industry and an AI expert, affirmed that the establishment of the new international center underscores the Kingdom’s genuine interest in adopting and implementing AI technology and its applications, along with addressing its challenges.

It serves as a confirmation of the Kingdom’s proactive and influential leadership role in this industry, added Al-Qadi.

Most Viewed

 
 
Business

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
TT
TT

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.