Egypt Set to Launch Sugar Trading on Commodities Exchange

The sturgeon supermoon rises over an area in Cairo on August 1, 2023. (Photo by Khaled DESOUKI / AFP)
The sturgeon supermoon rises over an area in Cairo on August 1, 2023. (Photo by Khaled DESOUKI / AFP)
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Egypt Set to Launch Sugar Trading on Commodities Exchange

The sturgeon supermoon rises over an area in Cairo on August 1, 2023. (Photo by Khaled DESOUKI / AFP)
The sturgeon supermoon rises over an area in Cairo on August 1, 2023. (Photo by Khaled DESOUKI / AFP)

Egypt's commodities exchange on Wednesday invited companies to register to trade sugar on the bourse, which already offers yellow corn and wheat.

Sugar will be offered on the exchange starting Thursday, exchange head Ibrahim Ashmawy said in a statement, adding that the move was in line with a government mandate "to regulate the markets of strategic and basic commodities".

Egypt has said it has strategic reserves of sugar to cover consumption until the spring of 2024.

It has tendered to import raw sugar through the Egyptian Sugar and Integrated Industries Company (ESIIC), which most recently is believed to have purchased around 50,000 metric tons of raw sugar in an international tender which closed on Aug. 5.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.