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Saudi Patent for Clean Hydrogen Production at Reduced Cost

Saudi Arabia aims to become one of the largest exporters of clean hydrogen in the world (Asharq Al-Awsat)
Saudi Arabia aims to become one of the largest exporters of clean hydrogen in the world (Asharq Al-Awsat)
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Saudi Patent for Clean Hydrogen Production at Reduced Cost

Saudi Arabia aims to become one of the largest exporters of clean hydrogen in the world (Asharq Al-Awsat)
Saudi Arabia aims to become one of the largest exporters of clean hydrogen in the world (Asharq Al-Awsat)

A Saudi researcher has achieved a global patent in the clean hydrogen production sector, contributing to a significant reduction in production costs. This accomplishment positions Saudi Arabia’s hydrogen production as the most efficient and cost-effective on a global scale.

According to information obtained by Asharq Al-Awsat, the patent was granted to Dr. Abdulrahman Abdulaal.

He holds the position of Chief Executive Director for Business Development and Head of Green Hydrogen Project Development at ACWA Power.

He is also an expert in open innovation at the United States Patent and Trademark Office. The exact percentage of the cost reduction has not been disclosed due to the sensitivity of the information, as described.

Abdulaal’s invention in the realm of clean hydrogen and water desalination stands as a testament to innovative approaches to clean hydrogen production.

This innovation promises to drive down carbon emissions, harness and mitigate their impact, curb greenhouse gas effects, and preserve the environment.

The invention also aims to enhance Saudi Arabia’s global leadership in the sector, offering substantial economic viability and cost-efficiency while maximizing the utilization of available resources.

This patent arrives at a time when Crown Prince Mohammed bin Salman had previously affirmed Saudi Arabia’s aspiration to become one of the largest sources of clean hydrogen globally. This aligns with the Kingdom’s commitment to achieving carbon neutrality by 2060.

In a personal discussion, Abdulaal affirmed that securing the patent for clean hydrogen, which positions Saudi Arabia as a paragon of efficiency and cost-effectiveness, stems from the nation’s extensive capabilities in both traditional and renewable energy sectors.

He emphasized that this invention is part of his contribution towards realizing the objectives of Vision 2030, elevating the knowledge-based and innovation-driven economy, and bolstering Saudi Arabia’s global prominence in inventions, intellectual property, and innovations within the clean hydrogen value chains.

This initiative aims to foster a sustainable economy in the hydrogen industry, aligning it locally and establishing it as an exportable economic and intellectual asset worldwide.

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Business

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.