Saudi Arabia Hosts Ministers, Officials on World Tourism Day

The logo of World Tourism Day in Riyadh that will kick off on September 27. (Asharq Al-Awsat)
The logo of World Tourism Day in Riyadh that will kick off on September 27. (Asharq Al-Awsat)
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Saudi Arabia Hosts Ministers, Officials on World Tourism Day

The logo of World Tourism Day in Riyadh that will kick off on September 27. (Asharq Al-Awsat)
The logo of World Tourism Day in Riyadh that will kick off on September 27. (Asharq Al-Awsat)

Leaders from across the global tourism sector flocked to Riyadh for the most significant event in the tourism sector in 43 years, World Tourism Day (WTD).

The event, which kicked off on Wednesday, is a key driver for the global economy after it came to a halt due to the COVID-19 pandemic and slowed down further following the Russian-Ukrainian conflict.

More than 500 government officials, industry leaders, and experts from 120 countries are set to attend World Tourism Day to foster global collaboration.

They aim to examine investment opportunities and strengthen the resilience of the tourism industry, steering the sector towards an investment-led and sustainably focused future.

Over the past year, tourism's contribution to Saudi Arabia's Gross Domestic Product (GDP) has surged from three to seven percent.

The Saudi Ministry of Tourism said the event in Riyadh is the largest ever in the event's 43-year history.

It welcomed all the participants to Riyadh on World Tourism Day, aiming to promote strategic priorities and discuss key issues related to the tourism sector.

The organizers are gearing up to discuss several critical issues that could lead to recommendations aimed at propelling the global tourism sector to achieve higher growth rates.

Some key topics that will be covered include intercultural dialogue, global tourism investment, green investment, and enhancing innovation in the tourism sector.

Saudi Arabia's Vision 2030 places tourism as one of its pillars, targeting around 100 million annual visits by 2030.

However, Saudi Arabia's unprecedented success has prompted it to target 150 million annual visits, up from the 100 million set over seven years ago.

In a recent interview, Saudi Tourism Minister Ahmed al-Khatib stated that the tourism sector doubled over the past two years, expecting it to double again in the next two.

Khatib added that Saudi Arabia aims to attract 70 million visits from abroad by 2030 under the new target, representing approximately half of the total visits.

He noted that the number of international tourist visits reached 30 million this year, even before the opening of NEOM, Diriyah, The Red Sea Project, and Qiddiya, which are expected to bring a qualitative shift to Saudi tourism.

Saudi tourism allocated about $160 million for launching this year's summer campaign to promote tourist destinations within the Kingdom, as announced by Khatib in May.

He pointed out that the number of international tourists arriving for various purposes in Saudi Arabia reached 7.8 million during the first quarter of this year, marking a 64 percent growth compared to the first quarter of 2019, before the COVID-19 pandemic.



Fire, Smoke Upend Western Canada’s Summer Tourism Season

 A helicopter works a forest fire outside of Jasper, Alberta, Canada, on Friday July 26, 2024. (Reuters)
A helicopter works a forest fire outside of Jasper, Alberta, Canada, on Friday July 26, 2024. (Reuters)
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Fire, Smoke Upend Western Canada’s Summer Tourism Season

 A helicopter works a forest fire outside of Jasper, Alberta, Canada, on Friday July 26, 2024. (Reuters)
A helicopter works a forest fire outside of Jasper, Alberta, Canada, on Friday July 26, 2024. (Reuters)

Severe wildfire seasons are increasingly hurting western Canada's lucrative tourism industry, with some visitors beginning to avoid the busy late-summer months due to concerns about uncontrolled blazes, smoke-filled skies and road closures.

After a scorching start to July, nearly 600 wildfires are now ablaze across British Columbia and Alberta, including a huge fire that this week devastated the picturesque tourist town of Jasper in the Canadian Rockies.

Dozens of communities, including popular holiday spots in British Columbia's Kootenay region, are under evacuation orders and several highways are closed.

This year's surge in wildfire activity comes after Canada endured its worst-ever year for wildfires in 2023, when more than 15 million hectares (37 million acres) burned, including parts of the city of West Kelowna in the heart of British Columbia's wine region.

Ellen Walker-Matthews, head of the Thompson Okanagan Tourism Association, said the industry was seeing a lot more last-minute travel decisions instead of booking in advance.

"It's a huge blow. July and August are traditionally the busiest months in the region," said Walker-Matthews, adding that while her region has been relatively unscathed by wildfires this summer, some visitors are choosing to avoid interior British Columbia altogether.

The members of the British Columbia Lodging and Campgrounds Association are reporting a 5-15% drop in bookings from a year ago, with the biggest declines coming from the hotter Okanagan and Cariboo regions, said Joss Penny, who heads the association.

"The concern is that this is something we have to live with and we have it every year now," said Penny.

Although wildfires in Canada's forests are natural and common, scientists say drier, hotter conditions fueled by climate change are leading to more volatile and frequent blazes.

'SMOKEY SKIES'

Some events, like the Salmon Arm Roots and Blues Festival, usually held in August, have now been rescheduled to earlier in the summer to avoid what is now seen as peak smoke season. The festival, which was cancelled last year due to nearby wildfires, was this year moved to July to benefit from "less smokey skies."

Wildfires and extreme climatic events are prompting tourists to "change their plans not just temporarily, but permanently," said Elizabeth Halpenny, a tourism researcher and professor at the University of Alberta, noting that seasonal workers in the sector are often the hardest hit as they have few protections during a bad season or amid a cataclysmic fire.

Tourism contributed C$7.2 billion to the British Columbia economy in 2022, and C$9.9 billion to Alberta in 2023, according to the latest government data.

Jasper National Park is one of Canada's premier tourist destinations, with more than 2 million visitors a year flocking to see its pristine mountain landscapes and abundant wildlife, including grizzly bears, moose and elk.

Kelly Torrens, vice-president of product at international tour company Kensington Tours, described western Canada as a bucket-list destination. But the company now has 49 trips that were supposed to pass through Jasper this season in limbo. Six others were forced to evacuate the park when the fire hit.

Parks Canada has cancelled all camping reservations within Jasper National Park until Aug. 6 and with potentially 50% of the town's structures destroyed by fire, the cleanup and rebuild could take years.

Halpenny is among those hedging their bets.

"I've booked a campsite stay in the mountain parks but at the same time, I booked a campsite out on the prairie somewhere and that's my backup plan because I don't want to miss out on my vacation with my family."