The Diriyah Company has highlighted several hotel, hospitality, and tourism projects during its participation in the Future Hospitality Summit (FHS) 2023, which was held in Abu Dhabi from September 25-27.
The company emphasized that the Diriyah project is expected to contribute directly to increasing the number of visits to the Kingdom to 100 million annual visits by 2030. Furthermore, the global influx of tourists Diriyah is currently experiencing can largely be attributed to the recent launch of several heritage and tourism attractions, including At-Turaif, the UNESCO World Heritage Site, and Bujairi Terrace, one of the Middle East's newest premier luxury dining destinations.
During its FHS participation, the company noted that this recent global tourist interest marks the beginning of a period of great activity. In the coming years, more people from around the world than ever will seek to experience the history and heritage of Saudi Arabia's birthplace.
Diriyah will continue to attract tourists with an interest in its historic monuments, including the UNESCO World Heritage Site At-Turaif, as well as its traditional Najdi architecture, which serves as a source of inspiration for developers and connects Diriyah to its rich past through the use of local construction materials.
At its pavilion, which drew a large number of entrepreneurs, business and hospitality industry leaders, and experts, the Diriyah Company showcased its remarkable projects, including the development of 38 hotels.
The global hotel brands, some of which are making their debut in the Kingdom, specifically in Diriyah, include Armani, Six Senses, Anantara, The Luxury Collection by Marriott, Waldorf Astoria, Baccarat Hotel, and, more recently, properties from the Aman Group.
The company also highlighted that Diriyah is expected to attract 50 million visitors annually and create 178,000 direct employment opportunities upon project completion. These efforts are aligned with the broader objectives of the Kingdom's Vision 2030.
The portfolio of projects in Diriyah has positioned it as a global leader in tourism and hospitality, attracting visitors from all over the world. This aligns with Saudi Arabia's commitment to using modern technologies to improve the quality of life for residents and visitors, promote sustainability, and create thriving and inclusive hospitality and investment sectors.
