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‘Sports Boulevard’ Establishes Private Real Estate Investment Fund for Riyadh’s Arts District

Officials during the signing ceremony. (SPA)
Officials during the signing ceremony. (SPA)
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‘Sports Boulevard’ Establishes Private Real Estate Investment Fund for Riyadh’s Arts District

Officials during the signing ceremony. (SPA)
Officials during the signing ceremony. (SPA)

In its inaugural private sector partnership, the Sports Boulevard Foundation (SBF) signed an agreement with Ajdan real estate development company, and Albilad Capital to establish a private mixed-use real estate fund valued at SAR 1 billion for the development of the private plots within the Arts District, one of the eight districts of the Sport Boulevard project.

Structured as a private closed-ended real investment estate fund, managed by Albilad Capital, the collaboration aligns the interests of both the project and the private sector. The Sports Boulevard Development Company will be the major unitholder in the Fund, Ajdan Real Estate Development Company as a developer and co-investor, and Albilad Capital as the fund manager.

The project aims to develop a diverse range of residential, retail, office, and entertainment spaces. The development will span over a 20,000 sqm area within the Sports Boulevard located on Prince Mohammed bin Salman Road and boast a built-up area (BUA) exceeding 120,000 sqm.

All aspects of the development will be guided and informed by the Sports Boulevard’s Design Code, inspired by Salmani principles, and the project will encompass approximately 60,000 sqm of gross leasable areas, promising a dynamic and immersive experience for occupants and visitors alike.

Jayne McGivern, CEO of the Sports Boulevard Foundation, said: “This strategic partnership marks a significant step forward in Riyadh’s urban development, and we are excited to work alongside our partners Ajdan Real Estate Development Company and Albilad Capital to introduce world-class facilities into Sports Boulevard’s Art District.”

“From job creation to enabling the city’s residents to make healthier and more sustainable lifestyle choices, our partnership will have a positive impact on every aspect of society. It will truly support in redefining Riyadh’s landscape into one of the most liveable cities in the world, as part of the Kingdom’s ambitious Saudi Vision 2030 goals,” she added.

Eng. Mohammed, Al-Otaibi, CEO of Ajdan Real Estate Development said: “We are proud to announce the establishment of the Real Estate Fund through our strategic partnerships with the Sports Boulevard Development Company and Albilad Capital. This investment will support Sports Boulevard in its mission to provide world-class facilities to the people of Riyadh and will be key in supporting the Kingdom to deliver its Saudi Vision 2030 objectives.”

Zaid Almufarih, CEO of Albilad Capital, said: “The new fund announced today by the Sports Boulevard Development Company and Ajdan Real Estate Development Company marks a vital step forward in Riyadh’s transformation into one of the world’s top 10 most livable cities, as part of the Kingdom’s ambitious Saudi Vision 2030 and Quality of Life goals.”

“We look forward to working with both the Sports Boulevard Development Company and Ajdan Real Estate Development Company to turn this vision into a reality, along with this unique project’s objectives as we will invest in our technical and human capabilities to maintain excellence in managing high-quality products and leverage our expertise to accomplish the fund's goals and benefit its investors,” he stressed.

Within the Arts District, located at the intersection of Prince Mohammed bin Salman bin Abdulaziz Road with Prince Turki bin Abdulaziz Al Awwal Road, the project extends beyond the private development parcels, sitting on an area of 184,000 sqm and offering an enchanting public realm distinguished by recreational activities. With pedestrian and cyclist-friendly paths and trails, the Arts District is set to become a haven for efficient mobility while featuring distinguished artworks all seamlessly connected to the Promenade and cycling bridge

The Sports Boulevard is one of Riyadh’s mega projects launched by Custodian of the Two Holy Mosques, King Salman bin Abdulaziz on March 19, 2019. Supported by Prince Mohammed bin Salman bin Abdulaziz, the project extends more than 135km on Prince Mohammed bin Salman bin Abdulaziz Road connecting Wadi Hanifah in the West with Wadi Al Sulai in the East through a grid of safe green pathways for pedestrians, cyclists, athletes, and horse-riders. The project boasts 4.4 million square meters of greenery and open spaces, and up to 50 multidisciplinary sports facilities.

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Saudi Competition Authority Approves 116 Applications for Acquisition

Saudi Competition Authority Approves 116 Applications for Acquisition
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Saudi Competition Authority Approves 116 Applications for Acquisition

Saudi Competition Authority Approves 116 Applications for Acquisition

The Saudi General Authority for Competition (GAC) has initiated criminal proceedings against 24 establishments, processed 299 complaints, and approved investigations into 16 of them after detailed evaluation. The authority dismissed 252 complaints, while 31 cases remain under review.

Since the beginning of 2024, 16 establishments have submitted settlement requests to the authority. Additionally, GAC approved 147 economic concentration (mergers and acquisitions) requests during the first three quarters of the year, classified 74 as non-reportable, and is still reviewing 12 applications.

In an interview with Asharq Al-Awsat, Saad Al-Masoud, the GAC spokesperson, highlighted that settlement is a vital mechanism for ensuring sustainability by correcting violations of the Competition Law and its executive regulations. Such requests are accepted from establishments before criminal charges are initiated.

The Role of GAC

Al-Masoud explained that GAC oversees the implementation of the Competition Law, aimed at promoting fair competition, combating monopolistic practices, ensuring a wide array of high-quality, competitively priced goods and services, and encouraging innovation. The authority’s three main functions include safeguarding fair competition, enforcing regulations and monitoring markets.

The authority also evaluates economic concentration reports (mergers, acquisitions, and joint ventures), issuing necessary decisions. Since January, it approved 147 economic concentration applications, 74 deemed non-reportable, while 12 remain under review.

Economic Concentration Insights

According to Al-Masoud, acquisition requests represented the majority of approved applications, totaling 116 (79%). Joint ventures accounted for 27 applications (18%), with three additional dealership registration requests in the automotive sector (2%), and one merger application (1%).

Exemptions

The authority offers programs, including exemptions under specific conditions outlined in the Competition Law. Companies can request exemptions from Articles 5, 6, and 7 of the law if their actions improve market performance, enhance quality, or provide consumer benefits outweighing restrictions on competition. However, the exemption must not allow the exclusion of competitors from the market for any product, Al-Masoud remarked.

Monitoring and Investigations

The authority identifies potential violations through complaints from individuals, referrals from government entities, or proactive market studies. It investigates and reports findings to its board, which decides on appropriate actions. In 2023, GAC received 141 complaints, dismissing 98 due to reasons such as lack of jurisdiction, insufficient evidence, or no legal violation.

Settlements and Reconciliation Program

Settlement is a corrective mechanism offered to violating establishments before criminal proceedings. The GAC spokesperson said that in 2023, 36 settlement requests were submitted, while 16 were filed in 2024. GAC’s board approved their study, avoiding criminal prosecution for these entities.

The Reconciliation Program, another key tool, allows establishments to disclose anti-competitive agreements and receive immunity from penalties. Al-Masoud revealed that three establishments were granted immunity in 2023 and 2024.

Spreading Competition Awareness

The authority actively promotes fair competition by raising awareness and enhancing specialized knowledge. In 2024 alone, GAC organized 9 workshops with chambers of commerce across cities, 7 university engagements for educational outreach, 25 workshops with national committees, meetings with over 113 entrepreneurs and businesspeople.

Additionally, GAC participated in major exhibitions and conferences, speaking at four of them, to engage its target audience more effectively.

Enhancing Competition

GAC conducts sectoral studies to evaluate market structures and identify anti-competitive practices. These studies benchmark Saudi markets against international standards and best practices, using economic and legal analyses to address competition-related issues.

Al-Masoud said that in recent years, GAC has completed market studies to assess competition levels in Saudi Arabia, deriving lessons and recommendations aimed at fostering effective competition. These recommendations focus on implementing improvements to reduce the likelihood of anti-competitive behavior.