ASFAR, the Saudi Tourism Investment Company, wholly owned by the Public Investment Fund, said that a number of tourism facilities in the Al-Baha and Yanbu regions (west of the Kingdom) will be ready to receive visitors at the beginning of 2025.
ASFAR was established in July, with the aim to invest in tourism projects in various cities of the Kingdom. The company seeks to develop the hospitality, entertainment, retail and food sectors, in addition to investing in the local tourism system. It also aims to empower the private sector through joint investments, and create opportunities for local contractors and suppliers, as well as small and medium-sized companies.
The CEO of ASFAR, Fahad bin Mushayt, told Asharq Al-Awsat that in light of the increase in the number of tourists in Saudi Arabia, the company is working according to an integrated strategy in cooperation with the Ministry of Tourism and a number of other parties, to develop tourist destinations in the Kingdom.
Minister of Tourism Ahmed Al-Khatib had announced on Monday that the tourism sector’s contribution in 2023 rose to 4.5 percent of the gross domestic product and 7 percent of the total oil output.
According to recent World Tourism Organization figures, the Kingdom achieved a 156 percent recovery in the number of tourist arrivals during 2023 compared to 2019, exceeding the global rate of recovery from the effects of the Covid-19 pandemic by 88 percent.
Bin Mushayt stated that the company has begun construction work on resorts in the Al-Baha and Yanbu regions, which are expected to be ready for visitors by the beginning of 2025.
He added that the year 2023 witnessed the signing of many agreements with the regional secretariats and private sector companies in the regions of Hail, Al-Ahsa and Taif, noting that the construction of resorts and tourist facilities in the three regions will begin at the end of 2024.
In a dialogue session at the Real Estate Future Forum, the CEO of ASFAR said that the Kingdom was preparing for a major expansion in the hospitality sector, by establishing 315,000 hotel units by 2030, as the luxury hotel category will constitute 77 percent of upcoming projects.
He noted the number of tourists witnessed a growth of up to 58 percent during the year 2023, which places the Kingdom in second place in the world.