ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
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ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)

ASFAR, the Saudi Tourism Investment Company, wholly owned by the Public Investment Fund, said that a number of tourism facilities in the Al-Baha and Yanbu regions (west of the Kingdom) will be ready to receive visitors at the beginning of 2025.
ASFAR was established in July, with the aim to invest in tourism projects in various cities of the Kingdom. The company seeks to develop the hospitality, entertainment, retail and food sectors, in addition to investing in the local tourism system. It also aims to empower the private sector through joint investments, and create opportunities for local contractors and suppliers, as well as small and medium-sized companies.
The CEO of ASFAR, Fahad bin Mushayt, told Asharq Al-Awsat that in light of the increase in the number of tourists in Saudi Arabia, the company is working according to an integrated strategy in cooperation with the Ministry of Tourism and a number of other parties, to develop tourist destinations in the Kingdom.
Minister of Tourism Ahmed Al-Khatib had announced on Monday that the tourism sector’s contribution in 2023 rose to 4.5 percent of the gross domestic product and 7 percent of the total oil output.
According to recent World Tourism Organization figures, the Kingdom achieved a 156 percent recovery in the number of tourist arrivals during 2023 compared to 2019, exceeding the global rate of recovery from the effects of the Covid-19 pandemic by 88 percent.
Bin Mushayt stated that the company has begun construction work on resorts in the Al-Baha and Yanbu regions, which are expected to be ready for visitors by the beginning of 2025.
He added that the year 2023 witnessed the signing of many agreements with the regional secretariats and private sector companies in the regions of Hail, Al-Ahsa and Taif, noting that the construction of resorts and tourist facilities in the three regions will begin at the end of 2024.
In a dialogue session at the Real Estate Future Forum, the CEO of ASFAR said that the Kingdom was preparing for a major expansion in the hospitality sector, by establishing 315,000 hotel units by 2030, as the luxury hotel category will constitute 77 percent of upcoming projects.
He noted the number of tourists witnessed a growth of up to 58 percent during the year 2023, which places the Kingdom in second place in the world.

 

 

 

 



Saudi Arabia Allocates SAR10 Billion to Activate Standard Incentives Program for Industrial Sector

Saudi Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz. (SPA)
Saudi Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz. (SPA)
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Saudi Arabia Allocates SAR10 Billion to Activate Standard Incentives Program for Industrial Sector

Saudi Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz. (SPA)
Saudi Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz. (SPA)

Saudi Arabia announced on Saturday the allocation of SAR10 billion to activate the Standard Incentives Program for the industrial sector, following approval by the government in December. The initiative seeks to enable industrial investments, spur their growth, and achieve sustainable industrial development in the Kingdom, while elevating the global competitiveness of Saudi industry.

The Ministry of Industry and Mineral Resources and the Ministry of Investment outlined key details of this newly launched incentives package during a ceremony attended by Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz; Minister of Investment Khalid Al-Falih; Minister of State and Member of the Council of Ministers Dr. Hamad bin Mohammed Al Al-Sheikh; Minister of Industry and Mineral Resources Bandar Alkhorayef; Minister of Economy and Planning Faisal Alibrahim; and several other ministers, senior officials, and leaders from major local and global companies.

The Standard Incentives Program offers coverage of up to 35% of the initial project investment, capped at SAR50 million for each qualifying project. The support is divided evenly across the project lifecycle, granting 50% during the construction phase and 50% during the production phase.

The program will be introduced in successive phases, with the first targeting investments in transformative chemical industries, automotive manufacturing and parts, and machinery and equipment. Further industry segments are slated for announcement in subsequent phases throughout 2025.

AlKhorayef emphasized that the Standard Incentives Program is the first of its kind in the region, and that it aims to promote the manufacture of products not currently produced in the Kingdom.

The program opens new horizons for high-value industrial investments, accelerates their pace, and ensures their long-term sustainability. It enables both Saudi and international investors to harness the Kingdom’s unique advantages, including its strategic geographic location that links three continents, its open market, and low customs tariffs, he added.

He underscored that the Standard Incentives Program focuses on achieving localization and local content targets as core drivers of sustainable development. By empowering industries that enhance the use of national resources and bolster reliance on Saudi talent, the program contributes to reducing imports and strengthening the balance of payments.

“These incentives were developed through an exceptional effort of governmental collaboration across diverse agencies, particularly the Local Content and Balance of Payments Committee, chaired by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, which played a pivotal role in formulating policies and directing initiatives that support industrial investments and national manpower,” AlKhorayef remarked.

Al-Falih highlighted that the Standard Incentives Program is a significant step toward realizing the ambitions of Vision 2030 and the National Investment Strategy, both of which aim to attract and expand industrial investments while boosting the competitiveness of Saudi industry.

These incentives will accelerate the emergence of new industrial facilities across the entire value chain, thereby offering investors stronger, faster, and more cost-competitive local supply chains, he explained.

Emphasizing the close partnership with the Ministry of Industry and Mineral Resources, he said he was optimistic over building a robust and diversified industrial base that serves domestic and regional markets.

The incentives, in their current form, are expected to energize the industrial movement in the Kingdom, continued the minister. Projections indicate the program could generate an estimated SAR23 billion annually in GDP from the targeted projects, extending its impact beyond the creation of a solid industrial foundation.

During the official launch ceremony, a range of investment opportunities in the targeted sectors was introduced to domestic and international firms. The event featured a ministerial panel discussion and workshops that examined how these incentives can shape the future of Saudi industry, enhance its global leadership, and make the Kingdom’s industrial sector more attractive to both local and foreign investors. The discussions also underscored how the program contributes to the key objectives of the National Industrial Strategy and the National Investment Strategy.

The Standard Incentives Program aligns with the Vision 2030 goals for the industrial sector by focusing on promising fields such as transformative chemicals, aviation, automotive, food, medical devices, pharmaceuticals, and machinery and equipment. These efforts underscore Saudi Arabia’s commitment to achieving integrated and sustainable economic diversification.