ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
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ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)

ASFAR, the Saudi Tourism Investment Company, wholly owned by the Public Investment Fund, said that a number of tourism facilities in the Al-Baha and Yanbu regions (west of the Kingdom) will be ready to receive visitors at the beginning of 2025.
ASFAR was established in July, with the aim to invest in tourism projects in various cities of the Kingdom. The company seeks to develop the hospitality, entertainment, retail and food sectors, in addition to investing in the local tourism system. It also aims to empower the private sector through joint investments, and create opportunities for local contractors and suppliers, as well as small and medium-sized companies.
The CEO of ASFAR, Fahad bin Mushayt, told Asharq Al-Awsat that in light of the increase in the number of tourists in Saudi Arabia, the company is working according to an integrated strategy in cooperation with the Ministry of Tourism and a number of other parties, to develop tourist destinations in the Kingdom.
Minister of Tourism Ahmed Al-Khatib had announced on Monday that the tourism sector’s contribution in 2023 rose to 4.5 percent of the gross domestic product and 7 percent of the total oil output.
According to recent World Tourism Organization figures, the Kingdom achieved a 156 percent recovery in the number of tourist arrivals during 2023 compared to 2019, exceeding the global rate of recovery from the effects of the Covid-19 pandemic by 88 percent.
Bin Mushayt stated that the company has begun construction work on resorts in the Al-Baha and Yanbu regions, which are expected to be ready for visitors by the beginning of 2025.
He added that the year 2023 witnessed the signing of many agreements with the regional secretariats and private sector companies in the regions of Hail, Al-Ahsa and Taif, noting that the construction of resorts and tourist facilities in the three regions will begin at the end of 2024.
In a dialogue session at the Real Estate Future Forum, the CEO of ASFAR said that the Kingdom was preparing for a major expansion in the hospitality sector, by establishing 315,000 hotel units by 2030, as the luxury hotel category will constitute 77 percent of upcoming projects.
He noted the number of tourists witnessed a growth of up to 58 percent during the year 2023, which places the Kingdom in second place in the world.

 

 

 

 



Facing Market Pain, UK’s Reeves Says ‘Pragmatic’ China Ties Will Help Growth

British Chancellor of the Exchequer Rachel Reeves looks on during the 11th China - UK Economy and Finance Dialogue in Beijing, China, 11 January 2025. (EPA)
British Chancellor of the Exchequer Rachel Reeves looks on during the 11th China - UK Economy and Finance Dialogue in Beijing, China, 11 January 2025. (EPA)
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Facing Market Pain, UK’s Reeves Says ‘Pragmatic’ China Ties Will Help Growth

British Chancellor of the Exchequer Rachel Reeves looks on during the 11th China - UK Economy and Finance Dialogue in Beijing, China, 11 January 2025. (EPA)
British Chancellor of the Exchequer Rachel Reeves looks on during the 11th China - UK Economy and Finance Dialogue in Beijing, China, 11 January 2025. (EPA)

British finance minister Rachel Reeves, facing criticism for travelling to China during financial market turmoil at home, said on Saturday that "pragmatic and predictable" relations with Beijing would help boost economic growth and trade.

Under pressure from a sharp rise in British interest rates, Reeves defended her budget at the start of the two-day visit to China, where she is seeking to revive high-level economic and financial talks that have been frozen for nearly six years.

"The fiscal rules that I set out in my budget in October are non-negotiable, and growth is the number one mission of this government to make our country better off," Reeves told reporters at a Brompton bicycle shop in Beijing.

"That's why I'm in China to unlock tangible benefits for British businesses exporting and trading around the world to ensure that we have greater access to the second-largest economy in the world."

The rise in British government borrowing costs, due in part to a global bond selloff, prompted comparisons with the 2022 "mini-budget" crisis that forced then-Prime Minister Liz Truss out of Downing Street.

However, this week's market moves have been less sharp and there has so far been no evidence of the strain on institutional investors that forced the Bank of England into emergency bond purchases in 2022.

On trade, asked whether Britain would follow Washington and Brussels in imposing tariffs on Chinese electric vehicles, Reeves, who will be in Shanghai on Sunday, said: "We keep issues under review but we make decisions in our national interest."

British car manufacturers, "like Jaguar Land Rover, export substantially to Chinese markets, and we want to help them to grow."

After her bicycle shop visit, Reeves met Vice President Han Zheng, telling him it was "important to have open and frank dialogue in areas where we agree, but also in areas where we have different views."

'COMMON GROUND'

Her delegation, which includes Bank of England Governor Andrew Bailey, Standard Chartered Chairman Jose Vinals, and HSBC Chairman Mark Tucker, then met Chinese counterparts led by Vice Premier He Lifeng.

He urged British financial firms to expand renminbi services and promote deeper yuan internationalization, while inviting them to participate in green finance and the pension industry in China.

Reeves said she looked forward to China issuing its first overseas sovereign green bond in London this year.

Her visit follows a dialogue opened last year between Prime Minister Keir Starmer and President Xi Jinping, the first between the two countries' leaders since 2018.

Reeves told He that Russia's invasion of Ukraine, rising geopolitical tensions and climate change meant that they faced a much more challenging environment than when their predecessors last met.

"It is important to prevent economic leaps weakening our national security and economic resilience," she said, adding both she and He wanted to "find common ground" in this regard.

He said Beijing will work with London to ensure a fair, non-discriminatory business environment for each country's firms.

The approach adopted by Starmer's Labor government, elected in July, contrasts with that of the previous Conservative administration, which took a robust path to differences with China - particularly over human rights, Hong Kong and allegations of Chinese espionage.

Starmer has long described his desire to build a relationship with China that is "rooted in the UK's national interests" by boosting trade, a task that may become more difficult if US President-elect Donald Trump follows through on his threat to impose tariffs on all imports.

China is Britain's fourth-largest trading partner, accounting for goods and services trade worth almost 113 billion pounds ($138 billion).