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ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
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ASFAR to Asharq Al-Awsat: Tourist Destinations in Western Saudi Arabia Ready to Receive Visitors in 2025

ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)
ASFAR pavilion at the Saudi Tourism Forum (Asharq Al-Awsat)

ASFAR, the Saudi Tourism Investment Company, wholly owned by the Public Investment Fund, said that a number of tourism facilities in the Al-Baha and Yanbu regions (west of the Kingdom) will be ready to receive visitors at the beginning of 2025.
ASFAR was established in July, with the aim to invest in tourism projects in various cities of the Kingdom. The company seeks to develop the hospitality, entertainment, retail and food sectors, in addition to investing in the local tourism system. It also aims to empower the private sector through joint investments, and create opportunities for local contractors and suppliers, as well as small and medium-sized companies.
The CEO of ASFAR, Fahad bin Mushayt, told Asharq Al-Awsat that in light of the increase in the number of tourists in Saudi Arabia, the company is working according to an integrated strategy in cooperation with the Ministry of Tourism and a number of other parties, to develop tourist destinations in the Kingdom.
Minister of Tourism Ahmed Al-Khatib had announced on Monday that the tourism sector’s contribution in 2023 rose to 4.5 percent of the gross domestic product and 7 percent of the total oil output.
According to recent World Tourism Organization figures, the Kingdom achieved a 156 percent recovery in the number of tourist arrivals during 2023 compared to 2019, exceeding the global rate of recovery from the effects of the Covid-19 pandemic by 88 percent.
Bin Mushayt stated that the company has begun construction work on resorts in the Al-Baha and Yanbu regions, which are expected to be ready for visitors by the beginning of 2025.
He added that the year 2023 witnessed the signing of many agreements with the regional secretariats and private sector companies in the regions of Hail, Al-Ahsa and Taif, noting that the construction of resorts and tourist facilities in the three regions will begin at the end of 2024.
In a dialogue session at the Real Estate Future Forum, the CEO of ASFAR said that the Kingdom was preparing for a major expansion in the hospitality sector, by establishing 315,000 hotel units by 2030, as the luxury hotel category will constitute 77 percent of upcoming projects.
He noted the number of tourists witnessed a growth of up to 58 percent during the year 2023, which places the Kingdom in second place in the world.

 

 

 

 

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UK Treasury Chief Heading to China to Revive Suspended Economic, Financial Talks

FILE PHOTO: Chancellor Rachel Reeves speaks to the media after a tour of Maidstone Hospital on December 10, 2024 in Maidstone, Britain. Dan Kitwood/Pool via REUTERS/File Photo
FILE PHOTO: Chancellor Rachel Reeves speaks to the media after a tour of Maidstone Hospital on December 10, 2024 in Maidstone, Britain. Dan Kitwood/Pool via REUTERS/File Photo
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UK Treasury Chief Heading to China to Revive Suspended Economic, Financial Talks

FILE PHOTO: Chancellor Rachel Reeves speaks to the media after a tour of Maidstone Hospital on December 10, 2024 in Maidstone, Britain. Dan Kitwood/Pool via REUTERS/File Photo
FILE PHOTO: Chancellor Rachel Reeves speaks to the media after a tour of Maidstone Hospital on December 10, 2024 in Maidstone, Britain. Dan Kitwood/Pool via REUTERS/File Photo

Britain's Treasury chief is travelling to China this weekend to discuss economic and financial cooperation between the countries, as the UK's Labour government seeks to reset strained ties with Beijing.
The Treasury said Friday that Rachel Reeves will travel to Beijing and Shanghai and will meet with her Chinese government counterpart, Vice Premier He Lifeng, Reuters reported.
Reeves' trip is expected to revive the China-UK Economic and Financial Dialogue — annual bilateral talks that have been suspended since 2019 due to the COVID-19 pandemic and deteriorating relations in recent years.
A series of spying allegations from both sides, China’s support for Russia in the Ukraine war and a crackdown on civil liberties in Hong Kong, a former British colony, have soured ties.
Bank of England Governor Andrew Bailey and the UK Financial Conduct Authority's chief executive, Nikhil Rathi, are also in the delegation, according to the Treasury. Representatives from some of Britain’s biggest financial services firms will join the trip.
Officials did not provide details, but media reports have said senior executives from HSBC Holdings and Standard Chartered were included.
Reeves' visit comes after Foreign Secretary David Lammy travelled to China in October and Prime Minister Keir Starmer met with Chinese President Xi Jinping on the sidelines of the G20 summit in Brazil in November.
The meetings form part of a bid by Starmer, who was elected as leader in July, to strengthen political and economic ties with China, the UK's fifth-largest trading partner.
Officials said Starmer wanted a “pragmatic” approach to working with Beijing on global stability, climate change and the transition to clean energy.
But some in the opposition Conservative Party have criticized his stance and said trade ties should not come at the expense of national security and human rights concerns.
British political leaders and intelligence chiefs have warned repeatedly of the security threats that China poses. Calls to tackle the challenge grew louder last month when it emerged that an alleged Chinese spy had cultivated close ties with Prince Andrew and carried out “covert and deceptive activity” for China's ruling Communist Party, according to officials.
Nevertheless, Lammy told reporters in London on Thursday that “there are many areas of trade that don’t impact on national security.”
He said Reeves “will repeat many of the messages that I took to China.”
“What we’ve said is in this complex relationship with a global superpower, we are guided by three Cs”: challenge, compete and cooperate, for example in areas including health and climate challenges, Lammy added.