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NEOM Announces Zardun, its New Luxury Ecotourism Destination

Zardun is NEOM's newest coastal destination, designed to blend modern luxury with natural beauty and complement a number of other coastal destinations being developed in other projects across NEOM region. (SPA)
Zardun is NEOM's newest coastal destination, designed to blend modern luxury with natural beauty and complement a number of other coastal destinations being developed in other projects across NEOM region. (SPA)
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NEOM Announces Zardun, its New Luxury Ecotourism Destination

Zardun is NEOM's newest coastal destination, designed to blend modern luxury with natural beauty and complement a number of other coastal destinations being developed in other projects across NEOM region. (SPA)
Zardun is NEOM's newest coastal destination, designed to blend modern luxury with natural beauty and complement a number of other coastal destinations being developed in other projects across NEOM region. (SPA)

NEOM's Board of Directors announced on Wednesday the launch of "Zardun", an exclusive resort and natural reserve that will contribute to the restoration and revitalization of the surrounding environment, supporting NEOM's efforts to develop luxury ecotourism in Saudi Arabia.

Zardun is NEOM's newest coastal destination, designed to blend modern luxury with natural beauty and complement a number of other coastal destinations being developed in other projects across NEOM region.

Overlooking the turquoise waters of the Gulf of Aqaba, Zardun Nature Resort will feature four distinctive, ultra-luxurious buildings that will blend harmoniously with the surrounding landscape. Zardun is a one-of-a-kind destination that blends luxury with nature and aims to offer visitors the ultimate ecotourism experience.

The new mountain-to-beach destination will span four square kilometers and has been carefully designed as a reserve that preserves the diversity of its rich habitat of local flora and fauna. Visitors will be able to experience its beauty through the state-of-the-art Experience Center, which includes an observation deck with a 360-degree panoramic view that allows visitors to observe the details of wildlife and enjoy the natural landscape of the surrounding environment.

Zardun will feature three luxury boutique hotels with 100 rooms and suites, designed with a futuristic vision that promotes sustainability to preserve this environment that is being developed for the first time. Each hotel will take a different approach to delivering distinctive experiences for guests, with stunning views of the valley floor and beachfront.

Zardun will offer hiking, mountain biking, rock climbing, and other sports and recreational activities, including stargazing, meditation, and yoga. In addition, visitors will be encouraged to join educational and field programs on nature protection, conservation, and resettlement.

Zardun's sustainability strategy includes pioneering conservation methods, including the development of a series of oases to support diverse natural habitats. The area's existing water sources will help revitalize the natural habitat of local flora and fauna. Along its coastline, Zardun will also support a vibrant marine ecosystem, including the preservation of coral reefs and other marine species in the Gulf of Aqaba, exemplifying NEOM's ongoing commitment to nature conservation.

Zardun joins the latest projects recently announced by NEOM, including Leyja, Epicon, Siranna, Utamo, Norlana and Aquellum, which are sustainable tourism destinations on the Gulf of Aqaba, all of which exemplify NEOM's commitment to sustainable progress.

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World Bank Again Lowers MENA Growth Forecasts

Rescue workers at a site damaged by an Israeli airstrike in Qana, south Lebanon (Reuters)
Rescue workers at a site damaged by an Israeli airstrike in Qana, south Lebanon (Reuters)
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World Bank Again Lowers MENA Growth Forecasts

Rescue workers at a site damaged by an Israeli airstrike in Qana, south Lebanon (Reuters)
Rescue workers at a site damaged by an Israeli airstrike in Qana, south Lebanon (Reuters)

The World Bank has lowered its growth forecast in the Middle East and North Africa (MENA) to 2.2% this year from 2.4% in its June forecast because of uncertainties heightened by the conflict in the region.

In its latest semi-annual MENA Economic Update, entitled Growth in the Middle East and North Africa, the Bank said that growth in the Gulf Cooperation Council (GCC) countries is forecast to rise to 1.9% in 2024 from 0.5% in 2023.

Growth in the MENA region reached 1.8% in 2023.

For GCC economies, the current account surplus is projected to decrease from 8.1% of GDP in 2023 to 6.6% 2024.

Although all GCC countries have consistently maintained current account surpluses in both years, the report said most are expected to have a decline in 2024.

In Saudi Arabia, the report also projects the economy to grow by 1.6% in 2024 and 4.9% in 2025.

In Qatar, the economy is expected to grow by 2% in 2024 and 2.7% in 2025 while in the UAE, it will grow by 3.3% in 2024 and 4.1% in 2025 and in Bahrain, 3.5% in 2024 and 3.3% in 2025.

Fiscal surpluses among GCC countries are expected to narrow, reaching 0.2% of GDP in 2024, down from 0.5% in 2023, and 6.3% in 2022.

Also, growth is expected to decelerate in the whole of developing MENA, the Bank report noted.

In developing oil importers, it will decelerate from 3.2% in 2023 to 2.1% in 2024, as the repercussions of the ongoing conflict spill over directly onto some countries and exacerbate pre-existing vulnerabilities in others.

Real GDP growth in developing oil exporters will decline from 3.2% in 2023 to 2.7% in 2024.

Effects of Ongoing Conflict

The report said the ongoing conflict in the Middle East has already inflicted a heavy human and economic toll.

The Palestinian territories are nearing economic collapse, with their largest economic contraction on record.

Gaza’s economy shrank by 86% in the first half of 2024 and the West Bank is facing an unprecedented fiscal and private sector crisis.

In conflict-affected Lebanon, the outlook remains highly uncertain and will be shaped by the trajectory of the conflict.

Meanwhile, other neighboring countries like Jordan and Egypt have been affected by declines in tourism receipts and fiscal revenues.

“Peace and stability are the foundation of sustainable development,” said Ousmane Dione, World Bank Vice President for the Middle East and North Africa.

“The World Bank Group is committed to remaining engaged in the conflict-affected areas of the Middle East and North Africa, and to building a future worthy of all people of the region,” he added.

Opportunities of Accelerating Inclusive Growth

The report also looks at key windows of opportunity where countries can rapidly advance inclusive growth by accelerating reforms.

This includes rebalancing the footprint of the public and the private sectors, better allocating talent in the labor market, closing the gender gap, and promoting innovation.

Despite the significant gains in levels of education over the last 50 years, the rate of female labor force participation in the Middle East and North Africa stands at 19 percent – the lowest in the world.

Closing gender employment gaps would result in a remarkable 51 percent increase in per capita income in the typical MENA country. For economies to thrive, women must be included, the report said.

Roberta Gatti, World Bank Chief Economist for the Middle East and North Africa said: “Transforming the role of the state would lead to substantial gains in productivity.”

“For example, the region has the largest share of public sector employees in the world, particularly women. But unfortunately, in MENA, a larger public sector does not necessarily correspond to better public goods and services. Mobilizing talent toward the private sector would improve the allocation of resources, with aggregate productivity gains up to 45%,” she added.

The report said that tapping into the frontier of global knowledge and technology will also boost growth in MENA.

More international trade, leveraging the region’s strategic geographic location, can facilitate this process of infusion and innovation.

Also, improving data quality and transparency – which are lagging behind by international standards – is another key lever to facilitate the diffusion of ideas.