Clean Energy Conference Highlights Saudi Arabia's Leading Role in Renewable Energy

Clean Energy Conference 2024 (Asharq Al-Awsat)
Clean Energy Conference 2024 (Asharq Al-Awsat)
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Clean Energy Conference Highlights Saudi Arabia's Leading Role in Renewable Energy

Clean Energy Conference 2024 (Asharq Al-Awsat)
Clean Energy Conference 2024 (Asharq Al-Awsat)

The Clean Energy 2024 conference, held on Wednesday in Riyadh, focused on the Saudi government's initiatives in the renewable energy sector, mainly hydrogen, which qualifies the country to lead the future of this market regionally and internationally as part of Vision 2030 goals.

The first edition of the conference, entitled "Sunrise Arabia," witnessed the participation of local and international activists, public institutions, and agencies working to develop renewable energies.

General Manager of Solarabic Engineer Moneef Barakat revealed the company's intention to move its regional headquarters to Riyadh before the end of 2024, given that the Kingdom has the largest and most significant projects in the field.

In an interview with Asharq Al-Awsat, Barakat stressed the importance of having a regional headquarters in Saudi Arabia, which has become a center for renewable energy decision-making.

He stated that the conference coincided with the renewable energy revolution in the Kingdom, pointing out that Saudi Arabia has promising goals within Vision 2030 by adding 54 gigawatts of clean energy to the national network, half of which will be solar energy.

Barakat noted that Saudi public agencies are committed to transitioning to renewable energy and always issue new solar energy projects tenders.

The Ministry of Energy has so far issued about 12.6 gigawatts of projects referred to various companies to install solar energy in the Kingdom.

The expert described the recent development in Saudi Arabia as "unprecedented" in the world, pointing out that the Kingdom has clear visions that include rapid implementation of theoretical decisions and plans that interest all companies.

Meanwhile, Head of Amerenco Business Development – MENA Waleed al-Hallaj told Asharq Al-Awsat that green hydrogen will change the form of energy, characterized by being a thermal energy source through renewable energy.

Hallaj stated that Arab countries, especially Saudi Arabia, can lead green hydrogen, referring to NEOM, the largest green project in the world.

He pointed out that Saudi Arabia seeks to consolidate its leadership position in green hydrogen, just as it is a pioneer in oil.

The conference aims to connect international and local private companies with decision-makers to facilitate the next stage of solar energy projects, said Hallaj.

The event also aims to identify trends towards a sustainable and clean energy future in the Kingdom by promoting dialogue and innovation.

The conference included four sessions focusing on the world's lowest electricity cost, the equivalent price of electricity in Saudi Arabia, prospects for power purchase agreements and unsubsidized projects, purchasing and supplying solar panels and inverters, logistical services, and operation and maintenance.



Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
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Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)

The Saudi Ministry of Tourism, represented by the General Administration of Institutional Communication, won the Sharjah Government Communication Award (SGCA) 2024 for the Best Integrated Communication System at the 13th International Government Communication Forum (IGCF 2024).

This recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023, as certified by the United Nations World Tourism Organization and the World Travel & Tourism Council (WTTC).

The 11th edition of the award had the most significant number of participants since its inception, with over 3,800 Arab and international submissions from 44 countries, an increase of 230% compared to the previous year. A total of 1,129 files were accepted, and 46 nominees were shortlisted for the award.

The media campaign launched by the Ministry of Tourism contributed to boosting international interest in the Kingdom as a global tourist destination. It highlighted its cultural significance, geographical diversity, and natural beauty and confirmed its readiness to receive tourists in record numbers.

The media campaign's strategy relied on various traditional media, digital platforms, and events to showcase the Kingdom as a leading global travel destination with diverse experiences to offer. The campaign's results have positioned the Kingdom as open to the world and a primary destination for tourists and investors.

Director General of Institutional Communication at the Ministry of Tourism Majed Al-Hamdan stated, "This campaign is not just about announcing numbers. It aims to tell stories about our culture and heritage and show that we are ready to welcome the world.”

“With millions of tourists visiting, this award is a testament to our growth and remarkable progress in the tourism sector and our emergence as a key player on the global stage,” he added.

He pointed out that the support of Minister of Tourism Ahmed Al-Khateeb significantly impacted the preparation and implementation of a comprehensive communication campaign that highlighted Saudi capabilities in mobilizing major local, regional, and international media to attract tourists to the Kingdom.

The media campaign achieved great success in terms of viewership rates, with a total reach of nearly 80 million across various social media platforms, in addition to high views and interactions and widespread circulation in international media.

It succeeded in highlighting the economic and social returns achieved from tourism, such as creating job opportunities, cultural exchange, and economic diversification, reflecting the success of Vision 2030 in diversifying the Kingdom's economy and enhancing its global position.

The Sharjah Government Communication Award recognizes innovative and impactful communication strategies that promote transparency, trust, and positive societal outcomes. The Ministry of Tourism's recognition in this global category underscores its commitment to proving that Saudi Arabia is a must-visit tourist destination.