Recent statements by Saudi Minister of Tourism Ahmed Al-Khatib, who said that the Kingdom attained the objectives of Vision 2030 by receiving more than 100 million visitors during the past year, raised questions about the path that was taken to reach this goal.
In this regard, experts interviewed by Asharq Al-Awsat pointed to new legislation, regulations and facilitations that contributed to receiving a large number of visitors during 2023.
Al-Khatib, who revealed this achievement during the Public Investment Fund and the Private Sector forum on Tuesday in Riyadh, had also announced that the strategy of Crown Prince Mohammed bin Salman set a new target to reach 150 million visitors.
Tourism media specialist Mohammad Al Abdul Karim said that Saudi Arabia has accomplished this great developmental leap in the number of visitors and tourists through its plans in recent years to empower the sector within the Vision 2030 programs, which were reflected in the goals of the Quality of Life program.
He stated that the program’s initiatives contributed to promoting marketing opportunities for the Kingdom as a tourist destination, while entertainment and sporting events also played a major role in increasing the demand for electronic visas.
Al Abdul Karim stressed that the Kingdom has launched many tourist attraction projects and events, such as sports events and international tournaments in football, car racing, and various sports, in addition to its investment in the entertainment and tourism infrastructure in Riyadh, which transformed the capital into a sustainable tourist destination throughout the year.
For his part, tourism expert Ali Al-Zwaid said that the key factors that contributed to attracting 100 million tourists within a year lie in the real revolution witnessed by the sector, “which may be the largest in the world,” and which began with the launch of Vision 2030.
He continued that the World Tourism Organization reports confirm the significant contribution of the tourism sector in the Kingdom to enhancing global growth, stressing at the same time that Saudi Arabia leads the G20 countries in the growth rate of the number of arriving tourists during 2023, and also ranked second among the fastest growing destinations in the world for the first three quarters of 2023.
