Saudi Arabia: ROSHN Group Launches Sales of 4th Phase of Flagship Development 'SEDRA'

The new area will cover over 1.9 million square meters. SPA
The new area will cover over 1.9 million square meters. SPA
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Saudi Arabia: ROSHN Group Launches Sales of 4th Phase of Flagship Development 'SEDRA'

The new area will cover over 1.9 million square meters. SPA
The new area will cover over 1.9 million square meters. SPA

Saudi Arabia’s ROSHN Group announced on Monday the expansion of its popular "SEDRA" project in Riyadh with a new phase that adds 4,860 residential units.

The new area will cover over 1.9 million square meters and will be released in stages, with 1,254 units available for purchase in the first sale tranche, ROSHN Group said in a statement.

"The launch of sales for SEDRA 4 builds on the success of SEDRA’s first three phases and reflects the progress ROSHN has made in such a short period,” said ROSHN Group CEO David Grover.

“Meeting the unprecedented demand for ROSHN’s new way of living, SEDRA 4 blends modern, innovative, and sustainable design with unparalleled amenities, such as schools, a primary care hospital, and a district mall within a five-minute walk, to cultivate a vibrant community atmosphere."

According to the statement, SEDRA 4 has 4,860 new homes in its latest phase, featuring 30% of the phase’s footprint dedicated to public spaces. The latest expansion boasts the "Kingdom's largest Sports Dome" and includes amenities like green spaces, mosques and neighborhood retail centers.

Located north of SEDRA 3 and accessible via Airport Road, SEDRA 4 connects residents to ROSHN Front shopping, education, healthcare, and entertainment options, making it part of the vibrant North Riyadh area, near universities, the airport, and a train station, added the statement.



Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
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Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo

Diriyah, one of Saudi Arabia's giga-projects, has agreed deals worth nearly $1 billion with European firms and is in talks to attract more foreign capital, its CEO said.

Diriyah, located at a UNESCO World Heritage site outside the capital Riyadh, has been backed by PIF investments worth a total of around 20 billion riyals ($5.33 billion) in 2023 and 2024, and should get 12 billion riyals more next year, its CEO said.

It has recently agreed deals worth nearly $1 billion in total with an Italian developer and a French company and is in talks with several foreign investors looking to buy equity stakes in hotels and other real estate developments, Jerry Inzerillo told Reuters in New York this week.

"There's a lot of interest from America, a lot of interest from every country," he said. "We'll work with any country that can deliver quality and stay on time."

Foreign investors have already bought stakes in several projects in Diriyah, said Inzerillo, with more to come.

"A lot of people can see that it's built, it's doable; it's no longer renderings, no longer 'you wait and see' ... So now we're seeing a big spike in interest in foreign investment".

Inzerillo said investment priorities have changed because of upcoming events such as the Expo 2030 world fair, which Riyadh last year won the right to host. But the pace and scope of the Saudi giga-projects have not been scaled back, he said.

"It's a realignment, a re-prioritization ... not a reduction," he added.