عربي English Türkçe اردو فارسى
Logo
Latest News
Business

British Firm JMN Gears Up for Riyadh HQ Launch

JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
TT
TT

British Firm JMN Gears Up for Riyadh HQ Launch

JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)

British firm “Jet Media Network” (JMN) plans to set up its main office in Riyadh, Saudi Arabia, capitalizing on the increasing interest in investing in new cultural ventures in the Kingdom.

With its recent license approval from the Saudi Ministry of Investment, JMN aims to oversee regional operations, including management, technology development, and content creation, according to Jesper Schertiger, CEO and co-founder of JMN.

The move is expected to strengthen ties with Saudi Arabia and support its Vision 2030 goals, while also expanding the company's reach across Asia, the Middle East, and Africa.

Speaking to Asharq Al-Awsat, Schertiger revealed that JMN has already partnered with global stars like Ronaldinho to promote Saudi projects worldwide.

Schertiger announced that JMN has recently signed deals with 25 global stars in music, entertainment, sports, and gaming, including big names like Virat Kohli, Roberto Firmino, and Cardi B.

These stars collectively have a social media following of 1.8 billion.

Moreover, Schertiger said JMN is teaming up with regional experts to use ICONOME as a platform to promote budding talents from the Middle East.

He affirmed that JMN’s focus on the region, especially Saudi Arabia, is growing steadily.

Schertiger emphasized JMN’s dedication to showcasing Saudi talents globally and supporting Vision 2030's goals of promoting sports and entertainment. He highlighted the company’s involvement in prestigious events like the Music Cities Conference, the AFC Asian Cup, and the FIFA World Cup.

Additionally, he stressed the significance of Riyadh hosting Expo 2030, showing the Kingdom’s leadership in sports, music, and culture.

He mentioned that with the network’s current celebrity lineup and their massive social media reach, JMN/ICONOME will gather valuable insights from global communities.

Most Viewed

 
 
Business

Saudi Arabia Sees Highest Level of Non-oil Private Sector Activity in 4 Months

The 1.5-point increase in the PMI reflects a larger expansion in both output and new orders. (Asharq Al-Awsat)
The 1.5-point increase in the PMI reflects a larger expansion in both output and new orders. (Asharq Al-Awsat)
TT
TT

Saudi Arabia Sees Highest Level of Non-oil Private Sector Activity in 4 Months

The 1.5-point increase in the PMI reflects a larger expansion in both output and new orders. (Asharq Al-Awsat)
The 1.5-point increase in the PMI reflects a larger expansion in both output and new orders. (Asharq Al-Awsat)

Business activity in Saudi Arabia's non-oil sector accelerated to a four-month high in September, driven by strong demand, which led to faster growth in new orders. The Riyad Bank Saudi Arabia Purchasing Managers' Index (PMI), adjusted for seasonal factors, rose to 56.3 points from 54.8 in August, marking the highest reading since May and further distancing itself from the 50.0 level that indicates growth.

The 1.5-point increase in the PMI reflects a larger expansion in both output and new orders, alongside challenges in supply. The improvement in business conditions contributed to a significant rise in employment opportunities, although difficulties in finding skilled workers led to a shortage in production capacity.

At the same time, concerns over increasing competition caused a decline in future output expectations. According to the PMI statement, inventories of production inputs remained in good condition, which encouraged some companies to reduce their purchasing efforts.

Growth was strong overall and widespread across all non-oil sectors under study. Dr. Naif Al-Ghaith, Senior Economist at Riyad Bank, said that the rise in Saudi Arabia's PMI points to a notable acceleration in the growth of the non-oil private sector, primarily driven by increased production and new orders, reflecting the sector’s expansionary activity.

Al-Ghaith added that companies responded to the rise in domestic demand, which plays a crucial role in reducing the Kingdom's reliance on oil revenues. The upward trend also indicates improved business confidence, pointing to a healthy environment for increased investment, job creation, and overall economic stability.

He emphasized that this growth in the non-oil sector is particularly important given the current context of reduced oil production and falling global oil prices. With oil revenues under pressure, the strong performance of the non-oil private sector acts as a buffer, helping mitigate the potential impact on the country's economic conditions.

Al-Ghaith continued, noting that diversifying income sources is essential to maintaining growth amid the volatility of oil markets. He explained that increased production levels not only enhance the competitiveness of Saudi companies but also encourage developments aimed at expanding the private sector's participation in the economy.

This shift, he said, provides a more stable foundation for long-term growth, making the economy less susceptible to oil price fluctuations.