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Saudi Arabia Kicks Off Largest Entertainment Events

Officials are seen at the opening of the exhibitions at the Riyadh Front Exhibition and Conference Center. (Asharq Al-Awsat)
Officials are seen at the opening of the exhibitions at the Riyadh Front Exhibition and Conference Center. (Asharq Al-Awsat)
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Saudi Arabia Kicks Off Largest Entertainment Events

Officials are seen at the opening of the exhibitions at the Riyadh Front Exhibition and Conference Center. (Asharq Al-Awsat)
Officials are seen at the opening of the exhibitions at the Riyadh Front Exhibition and Conference Center. (Asharq Al-Awsat)

Saudi Arabia’s Riyadh witnessed on Tuesday the launch of its largest entertainment gathering with the opening of two highly anticipated events - the Saudi Entertainment and Amusement (SEA) Expo, and the Saudi Light and Sound (SLS) Expo.

Over three exciting days, attendees will experience interactive displays, cutting-edge technology, and insights into the future of entertainment. The expos feature local and international experts, government officials, and industry specialists.

Mohannad Al-Abbad, Deputy CEO of Investment and Business Development at the General Entertainment Authority, inaugurated the exhibitions, followed by tours for VIP guests.

Speaking to Asharq Al-Awsat, Majed Aleid, Director of the Entertainment Sector at the Ministry of Investment, noted the Kingdom’s significant progress in the entertainment sector, highlighting its role in boosting quality of life.

The events offer valuable insights and experiences, aiming to enhance cooperation, innovation, and communication among investors, creators, and industry experts globally. They bring fresh ideas and projects to enrich the entertainment scene, he added.

Sarkis Kahwajian from DMG Events, which is organizing this year’s edition of the expos, stressed that this year’s agenda is the most diverse yet, showcasing the latest products and developments in Saudi entertainment.

Saudi Invest, part of the Ministry of Investment, will sign an agreement with Nowaar Entertainment on experiential events and content development.

Dallah Al-Baraka, a multinational company, will partner with Europa-Park, a renowned German amusement park, to offer consulting services, training programs, and equipment sales to support the sector’s growth aligned with Saudi Vision 2030.

Over the next three days, the SEA Expo will showcase new products from various companies.

Speakers from top industry players like Six Flags Qiddiya, SEVEN, Cruise Saudi, and government bodies will discuss topics including the future of Saudi entertainment, local-global brand connections, food and beverages, amusement parks, sustainability, and workforce retention.

At the SLS Expo, visitors can explore lighting, sound, live events, theater tech, and augmented reality.

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Saudi Arabia Joins International Partnership for Hydrogen and Fuel Cells in the Economy

Officials from the Saudi Energy Ministry after the official announcement of joining the International Partnership for the Hydrogen and Fuel Cells in the Economy (Saudi Energy Ministry)
Officials from the Saudi Energy Ministry after the official announcement of joining the International Partnership for the Hydrogen and Fuel Cells in the Economy (Saudi Energy Ministry)
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Saudi Arabia Joins International Partnership for Hydrogen and Fuel Cells in the Economy

Officials from the Saudi Energy Ministry after the official announcement of joining the International Partnership for the Hydrogen and Fuel Cells in the Economy (Saudi Energy Ministry)
Officials from the Saudi Energy Ministry after the official announcement of joining the International Partnership for the Hydrogen and Fuel Cells in the Economy (Saudi Energy Ministry)

The Saudi Energy Ministry announced Saturday that the Kingdom has officially joined the International Partnership for the Hydrogen and Fuel Cells in the Economy (IPHE), as part of its ongoing efforts to foster international collaboration in developing this vital sector.
This accession marks a major step for the Kingdom, reinforcing its pioneering role in global sustainability efforts and in innovating advanced solutions for clean energy, the Ministry said in a statement.
It aligns with Saudi Arabia’s ambition to become a key producer and exporter of clean hydrogen, and to achieve greenhouse gases (GHGs) net-zero through the circular carbon economy approach by 2060, or before depending on technology maturity and availability, the statement added.
Saudi Arabia’s involvement in IPHE underscores its commitment to international cooperation as a cornerstone for attaining a more sustainable energy future.
The move also supports the objectives of the “Saudi Green Initiative” and “Middle East Green Initiative,” which focus on reducing carbon emissions and stimulating global demand for clean hydrogen, according to the statement.
"It also aims to contribute to the development and harmonization of regulations and standards that bolster the clean hydrogen economy,” it added.
IPHE serves as a crucial platform for fostering collaboration among member states to expedite the advancement and deployment of hydrogen and fuel cell technologies.
The partnership is dedicated to exchanging knowledge, supporting relevant research and technologies, and raising awareness about the importance of clean hydrogen in achieving sustainable development.
In this spirit, Saudi Arabia actively participates in numerous international organizations and initiatives linked to the production of clean and low-emission fuels, including the Innovation Mission Initiative, the Clean Energy Ministerial Meeting, the Zero Neutrality Forum for Producers, the Global Methane Initiative, and other related efforts.