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Estidamah, Saudi Coffee Company Join Forces to Boost Kingdom’s Coffee Industry

The partnership is part of national efforts to boost local coffee production, which will support the economy and help achieve the goals of the Kingdom's Vision 2030. (SPA)
The partnership is part of national efforts to boost local coffee production, which will support the economy and help achieve the goals of the Kingdom's Vision 2030. (SPA)
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Estidamah, Saudi Coffee Company Join Forces to Boost Kingdom’s Coffee Industry

The partnership is part of national efforts to boost local coffee production, which will support the economy and help achieve the goals of the Kingdom's Vision 2030. (SPA)
The partnership is part of national efforts to boost local coffee production, which will support the economy and help achieve the goals of the Kingdom's Vision 2030. (SPA)

The National Research and Development Center for Sustainable Agriculture (Estidamah) and the Saudi Coffee Company signed a strategic memorandum of cooperation aimed at boosting the coffee sector in the Kingdom, reported the Saudi Press Agency on Tuesday.

The partnership is part of national efforts to boost local coffee production, which will support the economy and help achieve the goals of the Kingdom's Vision 2030.

It focuses on various key areas, including localizing modern technologies for coffee cultivation and production, implementing findings from research and applied studies, and boosting the skills of local farmers through training in best agricultural practices in order to improve crop quality and maximize economic returns.

The joint research team will focus on technological innovation and prioritize the use of nanotechnologies and biocatalysts to improve coffee plant growth.

Furthermore, artificial intelligence will be utilized to manage coffee farms more efficiently, ultimately leading to greater productivity and improved quality.

The partnership will explore the possibility of using alternative water sources, including rainwater harvesting, to ensure the long-term sustainability of production and open up new possibilities for expanding coffee cultivation in different regions of the Kingdom.

Estidamah board member Dr. Abdulrahman Al-Saghir said this partnership marks a significant advancement for the Saudi coffee industry by leveraging Estidamah's research expertise with the Saudi Coffee Company's marketing capabilities.

The ultimate objective, he explained, is to position the Kingdom prominently on the global map of coffee production.

Sustainability Director at the Saudi Coffee Company Dr. Abdullah Bokhari said the collaboration marks an important stride toward empowering local farmers and boosting the global competitiveness of local coffee.

The collaboration is anticipated to generate new job opportunities and bolster rural development in coffee-producing areas, thus enhancing the quality of life for local communities.

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3 Key Ways AI Boosts Sustainability Efforts in Saudi Arabia

A miniature model of a robot holding a toy and the words ‘Artificial Intelligence’ appear in the background (Reuters)
A miniature model of a robot holding a toy and the words ‘Artificial Intelligence’ appear in the background (Reuters)
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3 Key Ways AI Boosts Sustainability Efforts in Saudi Arabia

A miniature model of a robot holding a toy and the words ‘Artificial Intelligence’ appear in the background (Reuters)
A miniature model of a robot holding a toy and the words ‘Artificial Intelligence’ appear in the background (Reuters)

Saudi Arabia’s Future Investment Initiative (FII) Institute expects artificial intelligence (AI) to improve energy infrastructure and cut operational costs, supporting the goals of “Vision 2030.”
In collaboration with Arthur D. Little (ADL), the institute proudly presented a comprehensive White paper titled “The Role of AI in Sustainability: Boon or Bane?”
Arthur D. Little identified three primary ways AI can contribute to sustainability efforts.
Firstly, AI can significantly boost the sustainability of existing business models by optimizing operations and improving energy efficiency. Real-world examples include Google’s reduction of data center energy consumption by up to 40% and IBM Watson’s AI-based solutions that enhance agricultural productivity while conserving water.
Secondly, AI enables the creation of new, sustainable business models that reduce environmental footprints and enhance profitability. Examples include Babylon Health’s AI-driven healthcare services and Uber’s AI-optimized ride-sharing that minimizes traffic congestion and emissions.
Thirdly, AI helps organizations prepare for and mitigate the impacts of climate change and natural disasters. Innovations such as MIT’s AI-designed heat-resistant materials and Google’s Tree Canopy project for urban forestry planning are highlighted.
This White paper delves into the transformative potential of artificial intelligence (AI) in advancing sustainability across various sectors, while also addressing the inherent challenges.
“FII is dedicated to using innovation to address the world's critical challenges,” said Richard Attias, CEO of the Future Investment Initiative Institute.
“Our white paper with Arthur D. Little highlights how AI can transform sustainability, providing practical solutions for businesses and governments worldwide. By adopting these insights, we can make significant strides toward a more sustainable future,” he added.
"Our collaboration with the FII Institute underscores the critical role of AI in driving sustainable development," said Adnan Merhaba, Partner and Energy and Utilities practice Lead at Arthur D. Little Middle East.
“By leveraging AI’s capabilities, we can enhance existing business models, transform industries, and prepare for future challenges, ultimately contributing to a more sustainable and resilient future,” added Merhaba.
For instance, Google's Tree Canopy project, which uses AI and aerial images to help cities plan urban forestry initiatives, can be adapted for Gulf cities to combat the urban heat island effect.
The IBM Watson system’s AI-based weather forecasting and crop monitoring could be pivotal for the region's agricultural sector, improving water efficiency and increasing crop yields in arid environments.