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Investment Incentives Drive Growth in Saudi Restaurants and Cafés Sector

The restaurant and café sector plays a crucial role in Saudi Arabia’s Quality of Life program and Vision 2030. (Asharq Al-Awsat)
The restaurant and café sector plays a crucial role in Saudi Arabia’s Quality of Life program and Vision 2030. (Asharq Al-Awsat)
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Investment Incentives Drive Growth in Saudi Restaurants and Cafés Sector

The restaurant and café sector plays a crucial role in Saudi Arabia’s Quality of Life program and Vision 2030. (Asharq Al-Awsat)
The restaurant and café sector plays a crucial role in Saudi Arabia’s Quality of Life program and Vision 2030. (Asharq Al-Awsat)

Saudi Arabia’s restaurant and café sector is experiencing rapid growth, fueled by a young population and rising disposable incomes, making the country an attractive market for international brands. The sector is expected to expand further, supported by new investment laws and government initiatives.

Saudi Arabia, one of the largest markets in the region, is witnessing a boom in its restaurant and café industry, with both local and international brands competing for market share. The sector is expected to grow even more with the introduction of the new investment law, designed to attract investors by simplifying investment procedures.

The Saudi government recently approved a new investment system, which is seen as a significant move to stimulate foreign investment and support local businesses.

According to Saudi Minister of Investment Khalid Al-Falih the law builds on previous reforms, ensuring a supportive and secure environment for both domestic and international investors.

Sales in Saudi restaurants and cafés reached SAR 23.96 billion ($6.38 billion) in the second half of 2024, a 30.6% increase compared to the same period in 2022.

The sector saw continued growth, with restaurant sales rising by 13.66% to SAR 89.3 billion ($23.8 billion) in 2023, up from SAR 78.6 billion the previous year.

Spending in cafés and restaurants accounted for 14.76% of total sales transactions across all sectors during this period.

The restaurant and café sector plays a crucial role in Saudi Arabia’s Quality of Life program and Vision 2030, as it boosts the Kingdom’s lifestyle and aims to reach 3,000 restaurants and over 1,000 cafés per million residents by 2030.

Research firm Mordor Intelligence expects the Saudi food service market to grow from $27.18 billion in 2024 to $42.48 billion by 2029, with a compound annual growth rate of 9.34%.

The café sector, in particular, is expected to grow at an annual rate of 11.74%, driven by increasing demand for social and workspaces. Saudi Arabia already hosts over 40% of the Middle East’s 8,800 branded cafés.

In line with this growth, the Lavoya Restaurants Group, which operates fast-food chains across the Gulf, is expanding in Saudi Arabia. Najib Yaacoub, Chief Operations Officer at Lavoya Restaurants Group, said the expansion will create job opportunities and contribute to the national goal of increasing employment in the hospitality sector.

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Saudi Arabia Plans to Establish Specialized Courts to Boost Investment Climate

King Abdullah Financial Center in Riyadh (Asharq Al-Awsat)
King Abdullah Financial Center in Riyadh (Asharq Al-Awsat)
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Saudi Arabia Plans to Establish Specialized Courts to Boost Investment Climate

King Abdullah Financial Center in Riyadh (Asharq Al-Awsat)
King Abdullah Financial Center in Riyadh (Asharq Al-Awsat)

Saudi Arabia is exploring the establishment of specialized courts to enhance its investment environment, aligning with the goals of the National Investment Strategy and Vision 2030. This initiative aims to support development and improvement efforts tailored to the needs and aspirations of investors.
The Kingdom has undergone an unprecedented transformation, implementing over 800 reforms to date. These include the Civil Transactions Law, the Bankruptcy Law, the Public-Private Partnership Program, and the Government Tenders and Procurement Law, which have collectively positioned Saudi Arabia as the 16th most competitive nation globally, according to the IMD World Competitiveness Index.
According to information available to Asharq Al-Awsat, the Ministry of Investment is currently consulting public and private entities to assess the necessity of specialized investment courts. This initiative focuses on improving investors’ interactions with the Kingdom’s judicial system amidst rapid legislative advancements, with the aim of bolstering Saudi Arabia’s status as a leading regional and global investment destination.
To ensure effective planning, the Ministry is working closely with key government agencies operating in strategic sectors. It has requested detailed input from relevant bodies, involving decision-makers to contribute to the project.
In August 2024, Saudi Arabia announced an updated investment law set to take effect in early 2025. This framework is designed to attract global investments, enhance the competitiveness of the local investment climate, support economic diversification, and create job opportunities, all in alignment with Vision 2030 and the National Investment Strategy.
The updated law is a cornerstone of the National Investment Strategy launched by Crown Prince Mohammed bin Salman. It aims to drive development, diversify the economy, and attract more than $100 billion annually in foreign direct investment by 2030.
The law enhances investor rights by ensuring fair treatment, protecting intellectual property, and allowing freedom in investment management and seamless capital transfers. It also provides transparency and clarity in processes, aligning with global best practices to foster a trustworthy investment environment. Simplified procedures now replace the previous licensing system, offering greater protection, flexibility, and confidence to investors conducting business in the Kingdom.
Saudi Minister of Investment Khalid Al-Falih emphasized that the updated law is part of broader reforms demonstrating the Kingdom’s commitment to creating a supportive and secure environment for both local and foreign investors. These efforts include adopting global best practices and revising the Foreign Investment Law, which was introduced 25 years ago, to develop a comprehensive investment framework that serves both Saudi and foreign investors.