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Saudi Industrial Investments Rise by 54% Following Exemption from Financial Fees

A factory in Saudi Arabia. (SPA)
A factory in Saudi Arabia. (SPA)
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Saudi Industrial Investments Rise by 54% Following Exemption from Financial Fees

A factory in Saudi Arabia. (SPA)
A factory in Saudi Arabia. (SPA)

The Federation of Saudi Chambers announced that industrial investments in the Kingdom have increased by 54%, reaching around SAR 1.5 trillion. This surge follows a 2019 government decision to exempt the industrial sector from financial fees.

A report by the Federation assessed the economic impact of the government's decision to bear the financial fees for the industrial sector from 2019 until the end of 2025. The study used a comprehensive approach, measuring the decision’s impact based on seven economic indicators: contribution to GDP, the number of industrial establishments, investment volume, employment, non-oil exports, the quality of national products, and foreign investments in the sector.

According to the report, economic data and indicators confirm the positive effects of the exemption on the national economy overall, and the industrial sector in particular.

The sector’s GDP contribution rose from SAR 392 billion in 2019 to SAR 592 billion in 2023, accounting for 14.7% of GDP. The number of industrial establishments grew from 7,625 in 2019 to 11,868 by 2024, a growth rate of 55.6%. Additionally, investments in the sector increased by 54%, reaching approximately SAR 1.5 trillion compared to SAR 992 billion previously.

The report highlighted that foreign investments in the industrial sector have grown, thanks to the decision to bear financial fees. The number of foreign factories increased from 622 to 1,067, reflecting a growth rate of 71.5%. The capital invested in the sector grew from SAR 43 billion to SAR 93 billion, a growth rate of 116.2%.

By the end of the first quarter of 2024, the number of workers in the industrial sector reached around 1.2 million, including 358,000 Saudis, with a localization rate of about 28%. Saudi workers in the industrial sector represent around 12.9% of the total Saudis employed in the private sector.

The industrial sector became the largest contributor to creating jobs for Saudis during the period from Jan. 1, 2023, to March 31, 2024, with the number of nationals increasing by 59%, adding more than 82,000 jobs.

The report also noted that the industrial sector helped boost non-oil exports, which reached an estimated SAR 208 billion, achieving a 12% growth.

Additionally, the report explained that the decision contributed to improving the quality of national products, through the adoption of new business models by industrial establishments, the localization of the latest technologies in manufacturing, the attraction of skilled talent, and the increase in product offerings to meet local market demands.

These efforts resulted in a rise in the percentage of industrial product exports, increased domestic demand for local products, and a higher number of products receiving the Saudi Quality Mark from the Saudi Standards, Metrology, and Quality Organization.

In September 2019, the government issued a decision to bear the financial fees imposed on expatriate workers in industrial establishments. The decision was recently extended until the end of 2025. Over 8,000 industrial establishments have benefited from the move, with the estimated cost of expatriate labor fees on the industrial sector amounting to around SAR 5 billion.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.