DCO Launches Digital Economy Navigator to Bridge Digital Economy Gap Worldwide

DCO Secretary-General Deemah AlYahya - SPA
DCO Secretary-General Deemah AlYahya - SPA
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DCO Launches Digital Economy Navigator to Bridge Digital Economy Gap Worldwide

DCO Secretary-General Deemah AlYahya - SPA
DCO Secretary-General Deemah AlYahya - SPA

The Digital Cooperation Organization (DCO) has launched its inaugural Digital Economy Navigator (DEN) that enables countries to better navigate the paths to digital economy maturity, find opportunities for growth, benchmark progress, and bridge the gap in digital economy maturity, SPA reported.
DEN was unveiled at SDG Digital, held this year during the 79th Session of the UN General Assembly in New York from September 10 to 27.
Drawing upon officially disseminated statistics, secondary data, and unique proprietary data from a large DCO survey, DEN is a unifying framework that addresses digital economy maturity across 50 countries, including the DCO member states. The framework provides a platform for nations, stakeholders, and decision makers to harmonize efforts to advance the global digital economy, enable accessibility, sustainability, and shared prosperity across borders.
The navigator evaluates the extent to which factors contribute to economic prosperity, sustainability, and improved quality of life. This provides a common understanding for different stakeholder groups to work together in developing digital economy strategies to bridge gaps and allows for progress to be tracked over time.
DCO Secretary-General Deemah AlYahya said: “The Digital Economy Navigator aims to enhance accessibility, sustainability, and economic prosperity, ensuring that countries are not just keeping pace but leading in the digital era. As the first global framework to comprehensively address digital economy maturity from a user-centric perspective, DEN plays a pivotal role in advancing the DCO’s mission of supporting evidence-based policies and impactful outcomes in the digital economy. By providing reliable and detailed data, insights into current trends and emerging technologies, and strategic foresight into future challenges, DEN equips countries to achieve higher levels of prosperity, inclusion, and sustainability. We, at DCO, are committed to empowering stakeholders with the knowledge they need to navigate and thrive in the ever-evolving digital landscape.”
DEN is relevant for policymakers, business executives, and experts in digital economy. Decision makers are equipped with the research, data, and analysis necessary to cultivate a more inclusive digital economy and society, encourage digital innovation, create jobs, accelerate GDP growth, amplify sustainability through digital technologies, and enhance overall wellbeing.
Uniquely among global tools, DEN assesses the digital economy through the lens of three intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within the three dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy and use of digital technology application from 102 indicators gathered from secondary data sources, as well as primary data from a novel survey of more than 27,000 people across the 50 countries.
DEN introduces a comprehensive maturity classification system with five categories based on pillars’ scores from 0 to 100 that can be used by stakeholders to better target and focus initiatives to drive digital advancement and innovation in their quest for sustainable and inclusive growth of their digital economy.
DEN reveals a diverse picture of maturity across regions. North America, for example, leads in digital innovation, followed by Europe and Central Asia, and East Asia and Pacific. South Asia leads in digital work and training, followed by the Middle East and North Africa region. The Sub-Saharan Africa, and Latin America and the Caribbean regions are advanced in the digital education and health services. This pillar particularly, “Digital for education and health”, demonstrate substantial global maturity, with moderate variability in scores indicating a trend toward global convergence.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.