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Saudi Arabia Sees Germany as Gateway for Green Hydrogen Exports to Europe

The NEOM Green Hydrogen Project. (NEOM)
The NEOM Green Hydrogen Project. (NEOM)
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Saudi Arabia Sees Germany as Gateway for Green Hydrogen Exports to Europe

The NEOM Green Hydrogen Project. (NEOM)
The NEOM Green Hydrogen Project. (NEOM)

Saudi Arabia is expanding its green hydrogen and ammonia production and export to Europe. The latest move comes after the Kingdom’s ACWA Power and Germany’s SEFE signed a deal to produce and export these products to Europe.

The agreement was signed in Riyadh, with Saudi Energy Minister Prince Abdulaziz bin Salman and German Finance Minister Jörg Kukies in attendance.

Saudi Arabia regularly signs agreements with European countries to export its clean energy products. In January, ACWA Power also signed an MoU with Italy’s Snam to explore opportunities for a green hydrogen supply chain from Saudi Arabia to Europe.

Under the new agreement, ACWA Power will be the main developer, investor and operator of green hydrogen and ammonia production, while SEFE will be a co-investor and main buyer, responsible for selling the green hydrogen to customers in Germany and Europe.

Prince Abdulaziz and Kukies discussed key energy issues and clean hydrogen efforts between the two countries, building on a 2021 agreement.

Saudi Arabia is developing the NEOM Green Hydrogen Project, which will become the world’s largest facility for producing green ammonia and hydrogen using renewable energy.

When completed in 2026, the plant will produce 600 metric tons of clean hydrogen daily through electrolysis and will generate 1.2 million metric tons of green ammonia annually.

Dr. Mohammed Al-Sabban, former senior advisor to Saudi Arabia’s oil minister, told Asharq Al-Awsat that the partnership between the Saudi and German companies shows a strong interest in green hydrogen and ammonia, clean products aimed at European markets. SEFE will buy and market these products in those countries.

He said this is an important step to add value to Saudi Arabia’s green hydrogen and ammonia production, which will be exported globally. It will also help boost the country’s non-oil economy and support its climate change goals.

Energy expert and former OPEC information director Fuad Al-Zayer noted that Saudi Arabia plans to source 50% of its energy from renewables. The Kingdom’s location and the NEOM project give it a competitive edge in green hydrogen production.

Saudi Arabia has the right conditions for producing green hydrogen at low costs and is positioned to lead globally, Al-Zayer stressed to Asharq Al-Awsat.

He added that European countries, especially Germany, are looking for alternatives to oil and gas.

Germany, with its hydrogen strategy, is seeking reliable and affordable sources.

In 2022, Germany opened a hydrogen diplomacy office in Riyadh to explore these opportunities and strengthen cooperation. Al-Zayer said Saudi Arabia aims to export all forms of energy, aligning with both countries’ goals.

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Business

Gulf Development Boom Redefines the Consulting Industry

The consulting market in the Gulf is undergoing rapid transformation, driven by rising expectations, intensifying competition, and the pursuit of long-term value (Asharq Al-Awsat). 
The consulting market in the Gulf is undergoing rapid transformation, driven by rising expectations, intensifying competition, and the pursuit of long-term value (Asharq Al-Awsat). 
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Gulf Development Boom Redefines the Consulting Industry

The consulting market in the Gulf is undergoing rapid transformation, driven by rising expectations, intensifying competition, and the pursuit of long-term value (Asharq Al-Awsat). 
The consulting market in the Gulf is undergoing rapid transformation, driven by rising expectations, intensifying competition, and the pursuit of long-term value (Asharq Al-Awsat). 

The rapid acceleration of development programs across the Gulf, powered by national visions and landmark mega-projects, is transforming not only the region’s economies but also the consulting industry that supports them.

As governments and companies pursue unprecedented scale and ambition, they are increasingly seeking advisory partners capable of delivering measurable impact, practical execution, and long-term capability building, rather than strategies that remain confined to paper.

Recent studies indicate that as investment levels rise and expectations intensify, the central challenge is no longer the formulation of bold strategies, but their translation into tangible economic and institutional outcomes.

This shift has reshaped the consulting landscape, raising the bar for performance at a time when traditional advisory models are no longer sufficient. Clients now demand integrated solutions that generate real change, embed knowledge, and create value that extends well beyond theoretical recommendations.

According to a study by Strategy&, obtained by Asharq Al-Awsat, governments and companies across the region are increasingly prioritizing multidisciplinary expertise that combines global perspective with deep local understanding. In this new environment, a consulting firm’s credibility is defined by its ability to convert recommendations into measurable, on-the-ground results.

Jad Hajj, Managing Director and Regional Leader of Strategy& Middle East, part of the PricewaterhouseCoopers network, said ambitious transformation agendas will remain central to the region’s future.

“What distinguishes the current phase is the growing emphasis on sustainable value,” he said. “Governments and private-sector companies are looking for partners who can deliver outcomes, integrate knowledge transfer across the value chain, and bring a deep understanding of local priorities.”

The sector’s growth has attracted a broader range of players, from specialized local firms and in-house advisory teams within government entities and corporations, to technology companies offering innovative consulting services. This diversification is reshaping the market and intensifying competition. “This environment compels all participants to clearly demonstrate the value they bring,” Hajj added.

Mega-Projects and Integrated Ecosystems

Mega-projects and economic diversification initiatives across the Gulf underscore the importance of value creation in this phase, as they reshape regional economies at scale. The central challenge lies in execution, ensuring that investments translate into lasting economic impact by building integrated ecosystems, strengthening institutional and industrial capabilities, and embedding technology and artificial intelligence to support long-term growth.

These dynamics are most evident in Saudi Arabia, the largest and fastest-growing consulting market in the Gulf. Flagship developments such as the Red Sea destination and Qiddiya continue to advance the Kingdom’s diversification agenda and drive transformation across multiple sectors.

This fast-evolving environment requires consulting firms to strengthen coordination during execution, apply rigorous performance measurement, and deliver targeted insights aligned with national priorities to maximize impact.

“We are experiencing a fundamental transformation across all sectors, and consulting is no exception,” Hajj stated, adding: “Clients now expect a seamless link between strategy and execution, which requires close collaboration with local partners and sustained capability building. At the same time, innovations such as artificial intelligence are reshaping delivery models and governance to ensure lasting results.”

Technology and Gulf Talent

Artificial intelligence sits at the center of the consulting sector’s evolution, offering both efficiency gains and structural change. Hajj noted that AI enables faster and deeper analysis, allowing consultants to devote more time to stakeholder engagement and long-term strategic design.

AI is also narrowing the gap between strategy and execution by overcoming scale and capability constraints and enabling firms to provide practical tools that help clients implement strategies and track outcomes. While AI enhances speed and quality, Hajj emphasized that critical judgment, accountability, and sector insight remain core human responsibilities.

Alongside technological change, firms are investing in local talent development to ensure sustainable impact. Strategy& has launched initiatives such as the 10-month “Qadat Program for Gulf Nationals,” aimed at equipping high-potential graduates with hands-on experience and leadership skills to support national visions.

A Rapidly Evolving Market

The Gulf consulting market is undergoing rapid change, driven by higher expectations, intensifying competition, and a growing focus on long-term value. Success is no longer measured by advice alone, but by the tangible outcomes delivered and the capabilities embedded within organizations after projects conclude.

Hajj underlined: “This region is redefining what it means to be a trusted advisor... Clients expect measurable results, capability building, and sustained engagement. While the journey continues, this is a pivotal moment to contribute meaningfully to the region’s long-term ambitions.”

 

 

Business

Innovation Center for Electric Vehicles Inaugurated in Saudi Arabia

The new center, inaugurated in Riyadh, will carry out high-level research into electric vehicle technology (Asharq Al-Awsat) 
The new center, inaugurated in Riyadh, will carry out high-level research into electric vehicle technology (Asharq Al-Awsat) 
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Innovation Center for Electric Vehicles Inaugurated in Saudi Arabia

The new center, inaugurated in Riyadh, will carry out high-level research into electric vehicle technology (Asharq Al-Awsat) 
The new center, inaugurated in Riyadh, will carry out high-level research into electric vehicle technology (Asharq Al-Awsat) 

King Abdulaziz City for Science and Technology (KACST) and Lucid Group, the manufacturer of some of the world’s most advanced electric vehicles, announced on Sunday the inauguration of the first Electric Vehicle Innovation Center in the Middle East, located in Saudi Arabia.

The new center, inaugurated in the presence of President of KACST Dr. Munir bin Mahmoud Eldesouki, serves as a key platform bringing together local, regional, and global research expertise.

It reflects KACST’s ongoing commitment to innovation and reinforces Lucid’s leadership in advanced technologies.

The center is also focused on enhancing the efficiency, functionality, and performance across Lucid’s product portfolio, contributing to their accelerated development, strengthening their leadership within their segment, and supporting the growth of the Kingdom’s future mobility sector.

“This new innovation center embodies our ongoing commitment to leading the advancement of electric vehicle technology, and our support toward strengthening Saudi Arabia a hub for technological innovation,” said Interim CEO at Lucid, Marc Winterhoff.

“By combining Lucid’s engineering expertise with KACST’s advanced research capabilities, we will continue to push the boundaries of what’s possible. Our teams are eager to begin the planned work together, recognizing this research will help shape the future of sustainable mobility,” he noted.

Senior Vice President for Research and Development at KACST, Dr. Talal bin Ahmed Alsedairy, emphasized that the center represents a pivotal step in enabling Saudi talent to develop future technologies in electric vehicles, batteries, and smart systems.

“The center enhances local content and bolsters the Kingdom’s capabilities in advanced industries, supporting the goals of Vision 2030 and broader national aspirations,” he said.

Alsedairy said this cooperation contributes to the transfer and localization of advanced, high-impact technologies, the establishment of new industrial value chains, and the strengthening of integration between the research, development, and innovation system, the industrial strategy, and the investment strategy, thereby accelerating the transformation of knowledge into products and technologies that support the future of sustainable mobility and enhance the competitiveness of the national economy.

For his part, President of Lucid Middle East, Faisal Sultan, said the opening of this center is a major step forward in Lucid’s commitment to the Kingdom.

“This collaboration strengthens our regional presence, nurtures local talent, and contributes to building a vibrant technology ecosystem aligned with Vision 2030,” he noted.

The center was developed in collaboration with KACST, one of the Kingdom’s leading research, development, and innovation institutions, forming the second phase of the ongoing strategic partnership between the two parties.

Its purpose is to advance scientific research, support innovation, and develop sustainable technologies by leveraging specialized Saudi expertise.

The center began its operations as a specialized facility for testing and validation and has since evolved to cover all stages of electric vehicle development. It represents a qualitative leap in the collaborative efforts between the two parties and serves as an extension of Lucid's comprehensive network of facilities in the US.

It will dedicate its efforts to advanced research, support the dissemination of the company’s world-leading technologies, and play a pivotal role in developing future products and will serve as a key pillar of the Kingdom’s national research and development infrastructure and actively contribute to the innovation and industrial application of future technologies within the country.

 

 

Business

Saudi Arabia’s King Abdulaziz International Airport Hits Record 50 Million Passengers in 2025 

The 50 millionth passenger was a French national arriving from Paris on a Saudia flight to participate in a sports tournament in Jeddah. (SPA)
The 50 millionth passenger was a French national arriving from Paris on a Saudia flight to participate in a sports tournament in Jeddah. (SPA)
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Saudi Arabia’s King Abdulaziz International Airport Hits Record 50 Million Passengers in 2025 

The 50 millionth passenger was a French national arriving from Paris on a Saudia flight to participate in a sports tournament in Jeddah. (SPA)
The 50 millionth passenger was a French national arriving from Paris on a Saudia flight to participate in a sports tournament in Jeddah. (SPA)

King Abdulaziz International Airport recorded a new historic milestone, reaching 50 million passengers in 2025, marking the highest number ever recorded by a Saudi airport since the launch of civil aviation in the Kingdom, and placing it among the world's mega airports in terms of passenger numbers.

The achievement reflects the qualitative transformation at King Abdulaziz International Airport and its growing status as a regional hub and national gateway connecting the Kingdom to the world.

It underscores the airport's vital role in boosting Saudi Arabia’s position as a global tourist destination and a gateway to the Two Holy Mosques by facilitating the movement of visitors, Umrah performers, and pilgrims, and supporting the tourism sector in line with the objectives of Saudi Vision 2030 to diversify the economy and provide an exceptional travel experience.

The Jeddah Airports Company (JEDCO) celebrated the arrival of the 50 millionth passenger at King Abdulaziz International Airport, a French national arriving from Paris on a Saudia flight to participate in a sports tournament in Jeddah.

She was welcomed by JEDCO's leadership, who presented her with a commemorative gift to mark the occasion.

JEDCO CEO Eng. Mazen Johar said that reaching 50 million passengers reflects the airport’s high operational readiness and marks a pivotal milestone in preparations to double this figure in the coming years.

The achievement would not have been possible without the support and guidance of the Kingdom’s leadership, the continuous oversight of the Minister of Transport and Logistic Services, the Chairman of the General Authority of Civil Aviation (GACA), and the CEO of Matarat Holding, in addition to the efforts of all partners committed to providing quality services to passengers and visitors, he stressed.