Guatemala-born Designer Links Culture with Fashion Show Trends

Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
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Guatemala-born Designer Links Culture with Fashion Show Trends

Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)

A Guatemala-born designer combined Indigenous weaving technique, modern clothing design and colorful history from her native country in a recent runway showcase in Brownsville, Texas. The display offered a taste not only of Elena De León’s artistic vision, but of work by Guatemalan mothers, including some in the US and others who remained at home to support their families.

The Costumes of the Americas Museum in the border city hosted the May 12 event with assistance from the Guatemalan Consulate in nearby McAllen and Maryland, where De León lives after migrating to the US seven years ago.

“I’m a woman thinking of the needs of her community and Guatemalan towns,” De León told the crowd before models wearing clothes made by Guatemalan women sashayed down the runway, The Associated Press reported.

Applause, cheers and intermittent flashes from photos were heard throughout the fashion show as women, children and men walked to fast-tempo music while in deep red, woven fabric often displaying intricate designs adorning a woman’s top, skirt or a man’s vest.

“Every single one of their textiles tell a story. A color has a significance, and each one of the regions, too,” said Rosario Ovando, Guatemala’s consul in McAllen.

About 200 women of Guatemalan descent living in the US or in their home country work with De León to sell their products and keep a personal duty.
“Women are also the ones that carry the culture, that carry the language. They carry the traditions,” Ovando said. “There’s a lot of tradition in our country and a lot of women that have this magic in their hands.”



Arab Culture Ministers Conference Focuses on Cultural Industries, Digital Transformation

People watch the sunset at the Erg Chebbi sand dunes in the Sahara desert outside Merzouga, Morocco December 7, 2024. REUTERS/Darrin Zammit Lupi
People watch the sunset at the Erg Chebbi sand dunes in the Sahara desert outside Merzouga, Morocco December 7, 2024. REUTERS/Darrin Zammit Lupi
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Arab Culture Ministers Conference Focuses on Cultural Industries, Digital Transformation

People watch the sunset at the Erg Chebbi sand dunes in the Sahara desert outside Merzouga, Morocco December 7, 2024. REUTERS/Darrin Zammit Lupi
People watch the sunset at the Erg Chebbi sand dunes in the Sahara desert outside Merzouga, Morocco December 7, 2024. REUTERS/Darrin Zammit Lupi

The 24th session of the Conference of Ministers Responsible for Cultural Affairs in the Arab World convened in Rabat on Wednesday under the theme Cultural and Creative Industries: Challenges of Digital Transformation and Artificial Intelligence.

The event brought together culture ministers from across the Arab world, alongside representatives from regional and international organizations.
The conference’s agenda included presenting a forward-looking plan for developing cultural industries in Arab nations, reviewing and adopting the recommendations of the Permanent Committee for Arab Culture, and discussing arrangements for the 25th session of the conference.
The opening session emphasized the Arab world's rich cultural and creative resources and the necessity of leveraging these assets to drive economic development. Discussions also focused on embracing digital transformation and artificial intelligence to modernize cultural industries and enhance global competitiveness.
Participants highlighted the importance of adopting global best practices in cultural and creative industries to foster innovation and economic growth while preserving and promoting Arab cultural heritage.
The conference is expected to produce actionable strategies to position Arab culture as a cornerstone of sustainable development and global cultural exchange.