Guatemala-born Designer Links Culture with Fashion Show Trends

Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
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Guatemala-born Designer Links Culture with Fashion Show Trends

Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)
Guatemalan artist Elena de Leon walks the runway durning fashion show featuring her Guatemalan textiles, Friday, May 12, 2023, in Brownsville, Texas. (AP Photo/Julio Cortez)

A Guatemala-born designer combined Indigenous weaving technique, modern clothing design and colorful history from her native country in a recent runway showcase in Brownsville, Texas. The display offered a taste not only of Elena De León’s artistic vision, but of work by Guatemalan mothers, including some in the US and others who remained at home to support their families.

The Costumes of the Americas Museum in the border city hosted the May 12 event with assistance from the Guatemalan Consulate in nearby McAllen and Maryland, where De León lives after migrating to the US seven years ago.

“I’m a woman thinking of the needs of her community and Guatemalan towns,” De León told the crowd before models wearing clothes made by Guatemalan women sashayed down the runway, The Associated Press reported.

Applause, cheers and intermittent flashes from photos were heard throughout the fashion show as women, children and men walked to fast-tempo music while in deep red, woven fabric often displaying intricate designs adorning a woman’s top, skirt or a man’s vest.

“Every single one of their textiles tell a story. A color has a significance, and each one of the regions, too,” said Rosario Ovando, Guatemala’s consul in McAllen.

About 200 women of Guatemalan descent living in the US or in their home country work with De León to sell their products and keep a personal duty.
“Women are also the ones that carry the culture, that carry the language. They carry the traditions,” Ovando said. “There’s a lot of tradition in our country and a lot of women that have this magic in their hands.”



Saudi Arabia, Japan Discuss Cultural Relations

The Saudi Assistant Minister of Culture met on Monday with Japan’s Parliamentary Vice-Minister for Foreign Affairs in Diriyah's Al-Bujairi District. SPA
The Saudi Assistant Minister of Culture met on Monday with Japan’s Parliamentary Vice-Minister for Foreign Affairs in Diriyah's Al-Bujairi District. SPA
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Saudi Arabia, Japan Discuss Cultural Relations

The Saudi Assistant Minister of Culture met on Monday with Japan’s Parliamentary Vice-Minister for Foreign Affairs in Diriyah's Al-Bujairi District. SPA
The Saudi Assistant Minister of Culture met on Monday with Japan’s Parliamentary Vice-Minister for Foreign Affairs in Diriyah's Al-Bujairi District. SPA

Saudi Assistant Minister of Culture Rakan bin Ibrahim Altouq met on Monday with Japan’s Parliamentary Vice-Minister for Foreign Affairs Hisashi Matsumoto in Diriyah's Al-Bujairi District.

Altouq discussed the growing Saudi-Japanese cultural relations, emphasizing the Saudi Ministry of Culture's commitment to expanding the scope of cultural cooperation and exchange in various cultural fields throughout this year, which marks the 70th anniversary of diplomatic relations between Saudi Arabia and Japan.

He also highlighted the Kingdom's participation in a national pavilion at the Expo 2025 Osaka.