Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
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Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)

Heady scents fill the air as skilled pickers in India pluck white jasmine before the still fresh buds are rushed for processing into a valuable ingredient for global perfumes.

Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open.

"We know which one to pick," said Malarkodi, who gave only one name, as she snapped her fingers carefully to pluck the buds, tucking into her hair a few flowers that had already bloomed.

"There is no use of these... but I like the smell," she said.

Jasmine's fragrant flowers have been used for millennia in India and the scent is a key part of world-famous perfumes.

In the ancient city of Madurai in southern India, jasmine is omnipresent -- attracting buyers from some of the world's most recognizable perfumes, including J'adore by Dior and Mon Guerlain by Guerlain.

"It is one of the most expensive oils in the world," said Raja Palaniswamy, a director of Jasmine Concrete, which squeezes vast quantities of jasmine to create a few precious drops of delicious-smelling essence.

The women picking the buds earn around $1.50 a day per day for about four to five kilograms -- with each kilogram made up of around 4,000 buds.

Once picked, the jasmine is rushed to market, selling for anything between 200 and 2,000 rupees ($2.40-$24) a kilogram on special days.

The jasmine of Madurai, an Asian variety with the scientific name Jasminum sambac, was given a "geographical indication" tag from the World Intellectual Property Organization in 2013, which noted its "deep fragrance".

"It is lush, it is rich, it is vibrant," said Thierry Wasser, perfumer and "nose" at French beauty house Guerlain, speaking to AFP while visiting the jasmine operators.

The jasmine in Madurai has a "smoothness... and something floral which is immutable," Wasser added. Wasser sources the jasmine oil he uses from Palaniswamy's company.

As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush.

'Real fragrance'

The process to extract the oil requires long hours of labor.

The women who pluck the jasmine -- be it for their deity, weddings, funerals or expensive perfumes -- have no time to romance its appeal.

In a jasmine field on the outskirts of the ancient city, women tenderly move the branches of the bush, looking for the perfect bud.

The processing factory runs around the clock in harvest season, with workers raking out fresh-picked flowers and waiting for the oblong-shaped buds to bloom.

"The minute it starts blooming, it starts emitting its fragrance," Palaniswamy said.

Late in the night, as the jasmine's sweet scent fills the air, workers collect the blooms and load them into extractors.

The freshly picked jasmine is immersed in a solvent to absorb the fragrance molecules to give a waxy extract called concrete.

The concrete is further processed with alcohol to remove the waxes carefully, which then results in a potent absolute. This absolute becomes the ingredient in perfumes.

Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around $4,200, Palaniswamy said.

But Amsavalli Karuppuswamy, who runs a stall outside the flower market where she threads flowers into garlands, said the fresh jasmine will always outweigh any oil.

"I will continue to do this job till I die... women like jasmine, so that is why we are doing this," she said.

"The scents are not worth as much as the original jasmine flowers -- nothing can match the real fragrance of the jasmine."



Saudi Arabia: Ship of Tolerance Initiative Promotes Cultural Dialogue in Jeddah

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
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Saudi Arabia: Ship of Tolerance Initiative Promotes Cultural Dialogue in Jeddah

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA

The Saudi Ministry of Culture, in collaboration with the "Lenobadir" volunteer and community partnership program and the Athr Foundation, has launched the Ship of Tolerance initiative in Historic Jeddah during Ramadan.

The initiative aims to enhance shared human values through arts, and promote tolerance and coexistence among children and families. It provides an educational and cultural experience aligned with the area’s unique character as a UNESCO World Heritage site.

As part of this global art project, children will create artworks that represent acceptance and dialogue.

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan, linking the initiative's values with local heritage and enriching visitors' connection to the region's identity.

This effort supports cultural programs with educational and social dimensions in Historic Jeddah, activating local sites for experiences that combine art, crafts, and community participation. It aligns with the National Strategy for Culture under Saudi Vision 2030, focusing on heritage preservation and expanding culture's impact on daily life.


Oscar Contender ‘Hamnet’ Boosts Tourism at Shakespeare Heritage Sites 

A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
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Oscar Contender ‘Hamnet’ Boosts Tourism at Shakespeare Heritage Sites 

A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)

On a cloudy winter's day, visitors stream into what was once William Shakespeare's childhood home in Stratford-upon-Avon and the nearby Anne Hathaway's cottage, family residence of the bard's wife.

Hathaway's cottage is one of the settings for the BAFTA and Oscar best film contender "Hamnet", and the movie's success is drawing a new wave of tourists to Shakespeare sites in the town in central England.

Shakespeare's Birthplace is the house the young William once lived in and where his father worked as a glove maker, while Hathaway's cottage is where he would have visited his future wife early in their relationship.

Typically, around 250,000 visitors, from the UK, Europe, the United States, China and elsewhere, walk through the locations each year, according to the Shakespeare Birthplace Trust. ‌The charity looks after ‌Shakespeare heritage sites, which also include Shakespeare's New Place, the site of ‌the ⁠Stratford home where the ⁠bard died in 1616.

Visitors are flocking in this year thanks to "Hamnet", the film based on Maggie O'Farrell's 2020 novel, which gives a fictional account of the relationship between Shakespeare and Hathaway, also known as Agnes, and the death of their 11-year-old son Hamnet in 1596.

"Visitor numbers have increased by about 15 to 20% across all sites since the film was released back in January. I think that will only continue as we go throughout the year," Richard Patterson, chief operating officer for the Shakespeare Birthplace Trust, said.

"They particularly want ⁠to look (at) Anne Hathaway's cottage and the specifics around how the family ‌engaged in the spaces and the landscape in and around ‌the cottage... you can see why he would have been inspired."

NEW ACCESS TO SHAKESPEARE

"Hamnet" has 11 nominations at ‌Sunday's British BAFTA awards, including best film and leading actress for Jessie Buckley, who plays Agnes. It ‌also has eight Oscar nominations, with Buckley seen as the frontrunner to win best actress.

"Hamnet" is set in Stratford-upon-Avon and London although it was not filmed in Stratford.

It sees Paul Mescal's young Shakespeare fall for Agnes while teaching Latin to pay off his father's debts. The drama, seen mainly through Agnes' eyes, focuses on their ‌life together and grief over Hamnet's death, leading Shakespeare to write "Hamlet".

"Shakespeare... is notoriously enigmatic. He writes about humanity, about feeling, about emotion, about conflict, ⁠but where do we understand ⁠who he is in that story?" said Charlotte Scott, a professor of Shakespeare studies and interim director of collections, learning and research at the Shakespeare Birthplace Trust.

"And that's driven people creative and otherwise for hundreds and hundreds of years. Where is Shakespeare's heart? And this is what the film I think has so beautifully opened up."

Little is known about how the couple met. Shakespeare was 18 and Hathaway 26 when they married in 1582. Daughter Susanna arrived in 1583 and twins Judith and Hamnet in 1585.

The film acknowledges the names Hamnet and Hamlet were interchangeable back then. While grief is a dominant theme, audiences also see Shakespeare in love and as a father.

"A lot of people will see this film not necessarily having... had any kind of relationship with Shakespeare," Scott said.

"So people will come to this film, I hope, and find a new way of accessing Shakespeare that is about creativity, that is about understanding storytelling as a constant process of regeneration, but also crucially, looking at it from that kind of emotive angle."


Culture Ministry Continues Preparations in Historic Jeddah to Welcome Visitors during Ramadan 

Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
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Culture Ministry Continues Preparations in Historic Jeddah to Welcome Visitors during Ramadan 

Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)

The Saudi Ministry of Culture is continuing its efforts to revitalize Historic Jeddah in preparation for welcoming visitors during the holy month of Ramadan, offering cultural programs, events, and heritage experiences that reflect the authenticity of the past.

The district has emerged as a leading cultural tourism destination at this time of year as part of the “The Heart of Ramadan” campaign launched by the Saudi Tourism Authority.

Visitors are provided the opportunity to explore the district’s attractions, including archaeological sites located within the geographical boundaries of the UNESCO World Heritage-listed area, which represent a central component of the Kingdom’s urban and cultural heritage.

The area also features museums that serve as gateways to understanding the city’s rich heritage and cultural development, in addition to traditional markets that narrate historical stories through locally made products and Ramadan specialties that reflect authentic traditions.

These initiatives are part of the ministry’s ongoing efforts to revitalize Historic Jeddah in line with the objectives of Saudi Vision 2030 and aiming to transform it into a vibrant hub for arts, culture, and the creative economy, while preserving its tangible and intangible heritage.