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AlUla's Dream Comes True as Top Global Tourist Destination

AlUla includes the ancient Nabataean city of Hegra or Al-Hijr, registered as the first UNESCO World Heritage Site in the Kingdom, and the Dadan archaeological site, which contributed to developing and enriching the Arabic language.(SPA)
AlUla includes the ancient Nabataean city of Hegra or Al-Hijr, registered as the first UNESCO World Heritage Site in the Kingdom, and the Dadan archaeological site, which contributed to developing and enriching the Arabic language.(SPA)
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AlUla's Dream Comes True as Top Global Tourist Destination

AlUla includes the ancient Nabataean city of Hegra or Al-Hijr, registered as the first UNESCO World Heritage Site in the Kingdom, and the Dadan archaeological site, which contributed to developing and enriching the Arabic language.(SPA)
AlUla includes the ancient Nabataean city of Hegra or Al-Hijr, registered as the first UNESCO World Heritage Site in the Kingdom, and the Dadan archaeological site, which contributed to developing and enriching the Arabic language.(SPA)

The people of AlUla Governorate, located in the northwest of the Kingdom, have long dreamt of seeing the region as a global tourist hub for worldwide visitors. This dream came true thanks to the support provided by the wise leadership, transforming AlUla into one of the most prominent and important global tourism destinations, as it has witnessed a remarkable tourism boom, according to recent statistics.
The Royal Commission for AlUla (RCU) aims to raise the number of tourists to 2 million visitors by 2035, SPA said.
Hundreds of young men and women work in various fields to promote tourism in this governorate, which still preserves its antiquities and history dating back thousands of years.
It offers outstanding archaeological sites and unique tourist attractions, being one of the largest living museums in the world due to its antiquities, cemeteries, sculptures, and rock formations. It also includes the ancient Nabataean city of Hegra or Al-Hijr, registered as the first UNESCO World Heritage Site in the Kingdom, and the Dadan archaeological site, which contributed to developing and enriching the Arabic language.
The new identity of the 93rd National Day this year, under the slogan "We Dream, and We Achieve," was inspired by Saudi projects that were accomplished and turned from a dream into a reality, including AlUla projects empowered by the efforts of the RCU that aim to strengthen its position as one of the global archaeological, cultural, and natural tourist destinations.
The "AlUla Vision," launched by the Crown Prince and Prime Minister Mohammed bin Salman earlier, reflects AlUla's historical status embodied through the essential stages of achieving AlUla's vision, including the "Journey Through Time" plan.
This plan also aims to preserve AlUla as a unique natural and cultural environment that can develop cultural heritage for the world and achieve the goals of the Kingdom's Vision 2030. Upon its completion, it will realize an economic return by attracting more tourists and providing multiple job opportunities for local community members, in addition to contributing to the Kingdom's GDP.

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Syria's Aleppo Set for Revival Despite War Scars to its Heritage

During the four years of fighting before Assad's forces recaptured Aleppo following a devastating siege, the city was virtually emptied - AFP
During the four years of fighting before Assad's forces recaptured Aleppo following a devastating siege, the city was virtually emptied - AFP
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Syria's Aleppo Set for Revival Despite War Scars to its Heritage

During the four years of fighting before Assad's forces recaptured Aleppo following a devastating siege, the city was virtually emptied - AFP
During the four years of fighting before Assad's forces recaptured Aleppo following a devastating siege, the city was virtually emptied - AFP

The historic Baron Hotel in Syria's Aleppo is dilapidated and damaged by years of war but still standing and ready for a revival, much like the city itself.

Aleppo's old city, designated a UNESCO World Heritage site, was ravaged by the conflict that erupted after a government crackdown on protests in 2011.

Between 2012 and 2016, it became a battleground between Syria's military and opposition factions.

The army of now-ousted president Bashar al-Assad shelled opposition fighters from the ground and struck them from the air, supported by Russian firepower.
Opposition groups, meanwhile, used mortars and artisanal rockets, as the fighting turned ancient streets into sniper alleys.

During the four years of fighting before the government recaptured Aleppo following a devastating siege, the city was virtually emptied.

Now, after Assad's fall following a lightning opposition offensive led by Hayat Tahrir al-Sham, residents are looking forward to reconstruction.

"Unfortunately, more than 60 percent of the edifices in the old city, monuments of the old city of Aleppo, were devastated to ground zero," said Georges Edleby, a tour guide in the city for 35 years.

"Hopefully there will be a day that we see them again restored."

The ancient souks where Aleppo's famed olive oil soap is piled up in stacks for sale has been reduced in many places to little more than rubble.

- 'Hope for a better life' -

Aleppo's medieval citadel, however, remains relatively intact.

Opposition fighters, one with a rose slipped into the barrel of his gun, stood guard outside the ancient ramparts, which Syria's army turned into a stronghold during the war.

Most of the damage in the citadel was caused by a 2023 earthquake, locals say.

Below in the old city, a few alleys of the souk -- once the largest in the world with 4,000 stalls -- have reopened after being restored, including with Saudi financial aid.

Jamal Habbal, 66, has spent all his life under the stone vaults of the old city and reopened his macrame and rope shop there a year ago.

"We have so many memories here. It was a big market that was vibrant and lively. Girls used to come to buy items for their trousseaus. They could find everything," he told AFP.

"And then suddenly, the crisis," he said, reluctant to even say the word war.

"We had to leave. I returned in 2018, but it's still difficult," he added, speaking in a dark and largely deserted alley.

Fadel Fadel has also reopened his shop offering souvenirs, soap and mother-of-pearl inlaid boxes.

"It was completely destroyed here," said the 51-year-old.

He is hoping to see Aleppo returned to its status as a "center of commerce, industry and tourism."

"We hope for a better life."

- Museum ready to reopen -

Outside, dusty streets wind between ruins that await reconstruction and revival.

The Baron Hotel once welcomed Agatha Christie, Egyptian president Gamal Abdel Nasser and France's Charles de Gaulle.

Visitors flocked to see the somewhat faded glory of its rooms, as well as its terrace and the unpaid bar bill belonging to one Lawrence of Arabia.

But now, several broken windows adorned with shutters hanging from a single hinge offer a view into a deserted building covered in dust.

The hotel's future is uncertain.

Its last owner, Armen Mazloumian, has passed away. He told AFP back in 2014 that he felt the hotel's glory days were behind it and it would "never be what it once was again".

Nearby, however, the National Museum of Aleppo is readying to reopen. Its courtyard was hit in shelling but its building and collection were spared.

Director Ahmed Othman said the museum "took lessons from the experience of our neighbours," including institutions in Iraq and Lebanon.

"We took the necessary measures to protect our collections," he said.

"The statues that were too heavy to move were encased in concrete and the smaller pieces were moved to safe places."

Treasures that trace nine millennia of history and the birth of writing in nearby Mesopotamia have been preserved unharmed as a result.

"We did many things in order to protect the museum as a whole," said Othman