عربي English Türkçe اردو فارسى
Logo
Latest News
Culture

Diriyah Showcases Saudi Heritage, Transformational Projects at FII7

Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
TT
TT

Diriyah Showcases Saudi Heritage, Transformational Projects at FII7

Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA

At the 7th edition of the Future Investment Initiative (FII7) held in Riyadh this week, the Diriyah Company, an FII strategic partner, showcased its investment opportunities as Saudi Arabia’s foremost heritage and culture destination to a global audience.
Diriyah Company had a strong presence at the event, with the Group CEO Jerry Inzerillo taking an active role in several panels and discussions.
Reflecting on Diriyah Company’s participation, Inzerillo said, “A giga-project at the heart of Saudi Arabia’s transformation, Diriyah is a driving force for the future of the Kingdom. As we highlight Diriyah's remarkable evolution, we invite residents, visitors, investors, and travelers to delve into its rich history and actively contribute to its unfolding future.”
“We are building one of the world’s greatest gathering places, intertwining rich history and modern culture, setting unprecedented standards for blending heritage into everyday life. We create immersive spaces where tradition blends seamlessly with modernity. By supporting our local communities, we foster a smart, sustainable, resilient, and prosperous future for all,” he said.
The Diriyah Company said in a statement that FII attendees visiting its booth engaged with experts and deepened their understanding of Diriyah's overarching vision. “This depth is reflected in the Diriyah masterplan, drawing inspiration from traditional Najdi architecture. It sets a new benchmark in heritage and urban development, positioning Diriyah as a prominent global gathering place and center of innovation, celebrating Saudi heritage and culture," it said.
A panel on the second day of FII explored the subject of "Advancing Regenerative Tourism.” Inzerillo was joined by fellow leaders from the Kingdom’s giga-projects and top-tier international hospitality brands. Moderated by CNN's Richard Quest, the discussion delved into the potential of private-sector initiatives to rejuvenate the environment and local communities, emphasizing the rising importance of regenerative tourism.

Most Viewed

 
 
Culture

Closing Festival of 'Year of the Camel' Kicks Off in Riyadh

The festival offers a memorable conclusion to the Year of the Camel
The festival offers a memorable conclusion to the Year of the Camel
TT
TT

Closing Festival of 'Year of the Camel' Kicks Off in Riyadh

The festival offers a memorable conclusion to the Year of the Camel
The festival offers a memorable conclusion to the Year of the Camel

The closing festival for the “Year of the Camel 2024,” organized by the Ministry of Culture, began on Thursday at Laysen Valley in Riyadh. Spanning three days, the event celebrates camels as cultural icons and integral elements of Saudi Arabia’s heritage.
According to a statement from the Ministry of Culture, the festival will highlight initiatives, milestones, and events that have amplified the cultural significance of camels and their legacy throughout 2024. It is designed to engage children, families, and tourists with an array of activities and experiences.
On the opening day, notable attractions include the “Camel Trails Parade,” a grand spectacle showcasing the authenticity of Saudi heritage and the historical and cultural importance of camels. Another highlight is “Al-Wajna,” a visually captivating 3D exhibit depicting the beauty of camels in their natural environments.
Visitors can also explore “Camp Hump,” a unique area offering camel-back journeys, or experience the “Light Projection” show, which features a stunning visual display celebrating the enduring bond between camels and humans.
The festival features a dedicated pavilion for the “Year of the Camel,” offering an immersive cultural journey through the year’s most notable initiatives. The King Salman Global Academy for the Arabic Language will host an interactive pavilion that emphasizes the cultural and historical significance of camels in Arab heritage and their central role in Saudi culture.
Families will enjoy the “Mazyouna Initiative,” where children can engage in creative activities such as painting, photography, and interactive games. Additionally, live performances by skilled artisans will showcase traditional camel-related crafts, reflecting their exceptional expertise.
Food enthusiasts can savor diverse culinary offerings at the festival’s food court, which features restaurants, cafes, and vibrant vendors selling camel-related products.
The three-day celebration at Laysen Valley is more than just a festival—it is a cultural milestone. With immersive exhibits, family-friendly activities, and a vibrant atmosphere, the event ensures every visitor departs with a deeper connection to Saudi Arabia’s heritage and identity. Serving as a tribute to camels as timeless symbols of unity, strength, and tradition, the festival offers a memorable conclusion to the “Year of the Camel.”