Culinary Arts Commission to Launch Spectacular Saudi Feast Food Festival November 23

A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
TT

Culinary Arts Commission to Launch Spectacular Saudi Feast Food Festival November 23

A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)

The Culinary Arts Commission will launch its third annual Saudi Feast Food Festival from November 23 to December 2 at King Saud University in Riyadh. The event promises to be a grand celebration of the Kingdom's vast and deep-rooted culinary heritage.
The festival will highlight traditional Saudi dishes and culinary arts to local, regional, and global audiences. Attendees can expect to immerse themselves in unique gastronomic experiences, tasting traditional foods in a unique setting. The festival also will highlight emerging opportunities in the Saudi food industry and discuss the sustainability of such ventures, SPA reported.
The festival boasts an array of diverse activities spanning across 13 distinct zones. Highlights include a section dedicated to the profound culinary heritage, giving visitors a taste of traditional cooking arts. For the younger crowd, there is a children's zone and an engaging interactive farm packed with educational activities that sharpen both sensory and cognitive abilities, all while reflecting the ethos of the festival.
The event caters to culinary professionals and enthusiasts with a dedicated business hub. This space facilitates networking and hosts insightful discussion sessions spearheaded by global industry leaders, aiming to foster job opportunities in the Kingdom's burgeoning culinary scene.
The festival features an Olive Showcase, where visitors can dive deep into everything about olives -- from understanding the tree itself to appreciating its fruit. Here, attendees can explore the unique relationship olives share with Saudi culture, taste various olive varieties, and shop for assorted olive products. The festival also offers a shopping arena where visitors can find unique items from local brands and boutiques. An entertainment corner further enriches the experience, encompassing a mix of live music, instrumental shows, and dynamic performances.
The Republic of Greece is set to display its rich culinary traditions at the festival, highlighting the commission’s goal to introduce a blend of local and international cuisines in the festival. Visitors can delve into a range of dining experiences, with diverse restaurants offering unique dishes. There are also hands-on cooking workshops led by culinary experts, promoting top institutions in the food world. For those seeking an upscale dining experience, there is an exclusive dinner area that serves a blend of the finest Saudi and international dishes. Moreover, there is a live cooking competition spotlighting traditional Saudi recipes. Concluding the event will be the Gourmand Awards at the Business Theater, celebrating the best in global culinary content.
The Saudi Feast Food Festival is a vibrant platform designed to celebrate and exhibit the vast culinary traditions of Saudi Arabia. Organized by the Culinary Arts Commission, this event emphasizes the cultural and historical significance of Saudi cuisine. It provides a unique opportunity for Saudi chefs to exhibit their culinary masterpieces and skills. More than just a food festival, it is an educational experience for the community, drawing international and local chefs, food industry experts, farmers, and enthusiasts. This gathering offers a blend of learning, business, and investment prospects in the world of gastronomy.
The festival seeks to foster a community of food connoisseurs by organizing the most significant event of its kind across the Middle East. It underscores the commitment of Saudi Arabia, championed by the Ministry of Culture, to celebrate food as a cherished part of its national heritage. It also motivates the country's youth who have a passion for culinary arts to evolve their interests into thriving businesses.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
TT

Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.