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Qiddiya Announces Pioneering Sports, Entertainment and Culture Stadium in Qiddiya City

Qiddiya Sign (file photo/Asharq Al-Awsat)
Qiddiya Sign (file photo/Asharq Al-Awsat)
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Qiddiya Announces Pioneering Sports, Entertainment and Culture Stadium in Qiddiya City

Qiddiya Sign (file photo/Asharq Al-Awsat)
Qiddiya Sign (file photo/Asharq Al-Awsat)

The Board of Directors of the Qiddiya Investment Company (QIC) announced the launch of the Prince Mohammed bin Salman Stadium, an iconic multi-use venue set to further enhance Qiddiya’s philosophy of the Power of Play. Upon opening, it is anticipated to host some of Saudi Arabia’s biggest sports, entertainment, and cultural events, SPA reported.
Located in Qiddiya City atop the breathtaking 200m-high Tuwaiq cliff and just 40 minutes from Riyadh, this futuristic venue is anticipated to become a must-visit destination. It aims to draw visitors from across the globe and revolutionize the traditional stadium experience with its immersive design and unique technological features, putting spectators at the center of the show, according to a press release from the company.
Commenting on the launch, Managing Director of Qiddiya Investment Company Abdullah bin Nasser Aldawood said: “Our ambition is for Qiddiya City to become a global destination for entertainment, sports and culture and this iconic new stadium will be at its very heart. The futuristic venue aims to reinvent the traditional stadium concept and embody the true spirit of Qiddiya’s Power of Play philosophy. It uses state-of-the-art technology and innovative, world-leading design to put the spectator at the centre of the experience”. He added, “It will become a bucket-list destination for fans and enthusiasts across the world, hosting major events from across the world of sport and entertainment.”
Designed by leading global architectural firm Populous, the stadium, according to the release, is set to be the world’s first fully integrated venue with a combined retractable roof, pitch and LED wall – an architectural innovation offering unparalleled versatility and allowing the space to transform into different ‘event modes” in a matter of hours. This LED wall will be a portal to live event broadcasts, high-definition films and laser shows, offering guests a novel, immersive experience with each visit. When not activated, it will open to reveal breathtaking views of Qiddiya City.
Guests will be able to enjoy multiple spectacles in a single day, including football, boxing, esports, concerts, and theatre performances to name a few. The stadium will employ cutting-edge technology to provide fans with instant access to live data and information including the use of state-of-the-art holographic technology, enabling virtual interactions with celebrities and stars.
As a central venue in an urban entertainment district, this uniquely versatile space promises an extended play experience with direct and convenient access to Qiddiya City’s vibrant Gaming & Esport District as well as other city entertainment options. Integrated into the city fabric through a variety of transportation choices including park ’n ride and drop-off zones, the stadium is also within direct proximity to 50,000 square meters of shopping, dining and entertainment spaces as well as hotel options.
Once open, the 45-000 seat multi-functional stadium will serve as the home ground of Saudi Pro League football clubs Al-Hilal and Al-Nassr and is one of the proposed venues for the Kingdom’s 2034 FIFA World Cup bid. It is also poised to host some of the region’s biggest sports events including the Saudi King Cup, the Asian Cup and possibly the 2034 Asian Games.
The venue will be able to host events all year-round in its climate-controlled facilities, where energy consumption will be reduced through an eco-friendly cooling lake built directly under the stadium. The lake will use rainwater capture from the stadium and the surrounding area to pre-cool the air conditioning system.
There will be an estimated 7.6 million annual visits to the stadium, playing a key role in Vision 2030’s targets for a vibrant society, a thriving economy, and an ambitious nation - driving tourism and creating jobs.
The announcement follows the Crown Prince’s recent unveiling of the transformation of Qiddiya and vision for Qiddiya City to become a global destination for entertainment, sports and culture focused on Qiddiya’s power of play philosophy.
The play concept leverages decades of research showing that play is vital for human cognitive development, emotional expression, social skills, creativity, and physical health. Studies have demonstrated the positive effects of recreational activities on society, their ability to bridge differences between individuals, and enhance levels of empathy and social cohesion.
The unveiling of the stadium follows the launch of Qiddiya City’s world first multi-use Gaming & Esports District. More announcements are due in the coming weeks.

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Culture

Iran's Vast Collection of Western Art, Much Long Hidden, Re-Emerges Despite High Tensions With US

A woman walks past a portrait of the leader of the American Indian Movement Russell Means, right, by American artist Andy Warhol, as she visits an exhibition titled Eye to Eye which showcases over 120 works by modern world artists as well as Iranian painters at Tehran Museum of Contemporary Art, in Tehran, Thursday, Nov. 21, 2024. (AP Photo/Vahid Salemi)
A woman walks past a portrait of the leader of the American Indian Movement Russell Means, right, by American artist Andy Warhol, as she visits an exhibition titled Eye to Eye which showcases over 120 works by modern world artists as well as Iranian painters at Tehran Museum of Contemporary Art, in Tehran, Thursday, Nov. 21, 2024. (AP Photo/Vahid Salemi)
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Iran's Vast Collection of Western Art, Much Long Hidden, Re-Emerges Despite High Tensions With US

A woman walks past a portrait of the leader of the American Indian Movement Russell Means, right, by American artist Andy Warhol, as she visits an exhibition titled Eye to Eye which showcases over 120 works by modern world artists as well as Iranian painters at Tehran Museum of Contemporary Art, in Tehran, Thursday, Nov. 21, 2024. (AP Photo/Vahid Salemi)
A woman walks past a portrait of the leader of the American Indian Movement Russell Means, right, by American artist Andy Warhol, as she visits an exhibition titled Eye to Eye which showcases over 120 works by modern world artists as well as Iranian painters at Tehran Museum of Contemporary Art, in Tehran, Thursday, Nov. 21, 2024. (AP Photo/Vahid Salemi)

As Iran faces increasing tensions with the West and turmoil at home, a new exhibition at the Tehran Museum of Contemporary Art is displaying Western artwork including pieces not seen by the public in at least a decade.
The unveiling of the exhibition “Eye to Eye” has drawn numerous women, their hair uncovered, to the underground galleries of the museum in Tehran's Laleh Park. Their presence, while unacknowledged by authorities, shows the way life has changed inside Iran just in the last few years even as the country's theocracy presses forward with enriching uranium to near-weapons grade levels and launching attacks on Israel during the ongoing Mideast wars, The Associated Press said.
“The first feeling that came to me, and I told my parents, was that I can’t believe I’m seeing these works, which have always been kept far from our eyes,” said Aida Zarrin, a young woman at the museum.
“If such events are held here and we can see artworks like the rest of the world, it’s enough. They are really precious.”
The government of Iran’s Western-backed shah, Mohammad Reza Pahlavi, and his wife, the former Empress Farah Pahlavi, built the museum and acquired the vast collection in the late 1970s, when oil boomed and Western economies stagnated. Upon opening, it showed sensational works by Pablo Picasso, Mark Rothko, Claude Monet, Jackson Pollock and other heavyweights, enhancing Iran’s cultural standing on the world stage.
But just two years later, in 1979, Shiite clerics ousted the shah and packed away the art in the museum’s vault. Some paintings — cubist, surrealist, impressionist and even pop art — sat untouched for decades to avoid offending Islamic values and the appearance of catering to Western sensibilities. Nearly everything is believed still to be there, though an Andy Warhol print of the empress was slashed during the revolution.
Today, the collection is likely worth billions of dollars. Even with Iran now cash-strapped under Western sanctions, officials with the museum have been able to advocate for keeping the collection, though there have been occasional trades in the past for items from Persian history. Those sanctions may increase under the next administration of US President-elect Donald Trump.
As Iranian politics have thawed, re-frozen and thawed again, the collection resurfaces along with those changes.
Among the over 120 works being shown are ones from Picasso, Andy Warhol and Francis Bacon, along with celebrated Iranian artists. One of the Warhols, “Jacqueline Kennedy II,” is a silkscreen double image of the former US first lady in mourning after the 1963 assassination of her husband, President John Kennedy. Another Warhol portrait of Rolling Stones frontman Mick Jagger also garnered attention from the cellphone photo snappers.
“A lot of these works are important works in the history of art, and that’s why this show distinguishes itself from others,” said Jamal Arabzadeh, the exhibition's curator. ”A lot of people with less exposure to art have discovered the museum for the first time. ... We are seeing a part of the community that are discovering art and the museum and see the potential of this place, and this is something to be proud of.”
The presence of Western art comes as Iran's government has long fought against items like Barbie dolls and depictions of cartoon characters from “The Simpsons.” Such Western influences have been deemed un-Islamic in the past and have been seen as part of a “soft” cultural war against Iran.
With a ticket costing the equivalent of 14 US cents, the exhibition offers a rare government-sanctioned event not involving the country's politics or Shiite religion.
Among the visitors were many women defying the country's mandatory headscarf, or hijab, law. Crackdowns over the hijab have slowed down after Iran's presidential election in July that elected reformist President Masoud Pezeshkian, though individual cases of arrest continue to draw anger.
And for many, the cost of tickets to travel abroad given Iran's collapsing rial currency keep foreign museums out of reach.
“This is very attractive for art enthusiasts because not everyone can go and see museums abroad. It’s extremely exciting to see the works here,” said a woman who only gave her last name, Dolatshahi. “I had no idea I could see works by van Gogh and Picasso here.”