Aswan Hosts 11th Edition of International Festival of Art and Culture

The Aswan International Festival of Art and Culture. (Aswan Governorate)
The Aswan International Festival of Art and Culture. (Aswan Governorate)
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Aswan Hosts 11th Edition of International Festival of Art and Culture

The Aswan International Festival of Art and Culture. (Aswan Governorate)
The Aswan International Festival of Art and Culture. (Aswan Governorate)

The city of Aswan has launched the 11th edition of the Aswan International Festival of Art and Culture, in a morning event that hosted 15 folkloric Egyptian, Arab and international ensembles, on Sunday.

Co-organized by the ministry of culture and the Aswan governorate, the festival is aimed at promoting folkloric arts and emphasizing the cultural heritage of several countries, as well as highlighting the natural charm of Aswan, said the Aswan governorate in a statement on Facebook.

“The festival is special because it is held on the Nile,” Doha Assy, Egyptian author, parliament member and member of the parliament’s culture committee, said in the opening ceremony. “This incredible launch on the Nile underscores the significance of the river in the popular culture,” she told “Asharq Al-Awsat”.

“The festival combines two things: folklore and popular art. Each country brings its own culture and folklore in special art performances, shedding lights on the diversity of identities and the harmony that it creates,” she added.

The festival runs until February 22, coinciding with a special astronomical event, the alignment of the sun with the King Ramses II temple in Abu Simbel. The phenomenon occurs twice a year, on February 22, on which started the cultivation season in Ancient Egypt, and on October 22, the birthday of King Ramses II and the anniversary of his crowning.

The Egyptian MP said they watched “amazing shows from Mexico, Sudan and Palestine during the opening.

During the event, Aswan is set to embrace a number of artistic and cultural events, including the Aswan Sculpture Symposium, which hosts Egyptian and international artists.

Assy noted that “the festival of art and culture has all the potentials to become a major tourism event,” describing the foreign ensembles as “ambassadors of their countries to Egypt.”



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.