Culinary Arts Commission to Participate in 'Taste London' Exhibition in June

Culinary Arts Commission to Participate in 'Taste London' Exhibition in June
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Culinary Arts Commission to Participate in 'Taste London' Exhibition in June

Culinary Arts Commission to Participate in 'Taste London' Exhibition in June

The Saudi Culinary Arts Commission will participate in the 'Taste London' food festival and exhibition for the second consecutive time.
The event, scheduled from June 12 to 16 in London, will serve as a platform to showcase the rich and diverse culture of Saudi culinary arts globally and involve Saudi chefs in international forums.
The commission, a key partner in this international event, will present the unique flavours and traditions of Saudi Arabia under the slogan 'A Taste of Saudi Culture,' SPA reported.

Its national pavilion will be a hub of activity, featuring live cooking demonstrations of authentic Saudi dishes by talented Saudi chefs, a beverage maker's area showcasing the richness of Saudi drinks, and a product store promoting culinary arts books, packaged products such as dates, spices, and coffee cups, as well as handicrafts and souvenirs. A hospitality tent will serve renowned Saudi coffee and host engaging sessions for festival visitors.
The commission's participation in the Taste London exhibition for the second time is not only an opportunity for visitors of various nationalities to discover Saudi culinary arts and dishes but also a testament to Saudi culture's global reach and influence.
The goal is to provide an exceptional experience, allowing them to learn about Saudi culture through artisanal products, enhance the international status of Saudi food, and enable Saudi chefs to showcase their skills externally.
This participation also reflects the commission's unwavering commitment to promoting international cultural exchange as part of the goals of the National Strategy for Culture under the Kingdom's Vision 2030.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.