Saudi Culture Minister Lauds Cabinet for Naming 2025 the 'Year of Handicrafts'

The Ministry of Culture logo
The Ministry of Culture logo
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Saudi Culture Minister Lauds Cabinet for Naming 2025 the 'Year of Handicrafts'

The Ministry of Culture logo
The Ministry of Culture logo

Minister of Culture Prince Badr bin Abdullah bin Farhan has commended the Cabinet's decision to declare 2025 the "Year of Handicrafts,” acknowledging the significant cultural value handicrafts have had in Saudi culture for many years.

The move also highlights the creativity that sets the unique handicraft industry apart and showcases the talent of Saudi craftsmen to the global community.

Prince Badr expressed gratitude to Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, for their unwavering support for culture and arts.

Their patronage, he said, has elevated Saudi culture, solidified its roots and unique elements, and enabled the world to see the best of it.

"At the Ministry of Culture, we are working to instill pride in our national identity and all its associated cultural elements, whether tangible or intangible. This is one of the objectives of the National Culture Strategy, under Saudi Vision 2030, which has prioritized national identity and Saudi culture as ambitious goals," said Prince Badr.

He stressed that the "Year of Handicrafts" initiative will help celebrate this essential component of highly significant cultural and artistic value that is the cornerstone of national identity.

"Saudi handicrafts reflect the creativity of Saudi society, encompasses textiles, handicrafts, and artistic creations that have been passed down from generation to generation. These include pottery, clothing, beadwork, copper products, sewing, dyeing, blacksmithing, gold and jewelry making,” he added.

During the "Year of Handicrafts,” the Ministry of Culture will work to increase the visibility of Saudi handicrafts both at home and abroad, and enable Saudi artisans to display their creations at events and activities in the Kingdom and the world over.

The initiative also aims to increase the contribution of Saudi handicrafts to the local economy and to raise awareness about their cultural, historical, civilizational, and economic significance.



PIF Establishes Company for Immersive Experiences Inspired by Saudi Heritage

QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
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PIF Establishes Company for Immersive Experiences Inspired by Saudi Heritage

QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.

The Public Investment Fund (PIF) announced on Wednesday the establishment of the National Interactive Entertainment Company (QSAS) to create immersive storytelling experiences inspired by Saudi heritage and Islamic history.

According to a PIF statement, QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.

The company will specialize in creating, owning, and operating world-class interactive exhibitions across Saudi Arabia, which will contribute to meeting pilgrims’ and tourists’ growing demand for high-quality cultural experiences.

QSAS, derived from an Arabic word meaning "stories," will aim to enrich visitors' experiences, especially of those interested in culture. It will highlight historical milestones and inspiring personalities from Saudi Arabia and beyond.

The company plans to start by holding exhibitions locally and sharing narratives that draw from Islamic history and Saudi heritage, and aims to broaden its reach to global markets and vary the content it offers.

Establishing QSAS is consistent with PIF's strategy to enable the private sector locally through partnerships in areas such as building, event management, and technology, and is expected to contribute to the creation of more than 11,000 direct and indirect jobs by 2030, the statement said.

"QSAS will contribute to strengthening Saudi Arabia's position as an attractive tourist destination with storytelling inspired by history, culture, and heritage, and will invest in local talent to build new economic activity focused on providing interactive experiences; a sector witnessing significant global growth,” said Head of Entertainment, Leisure, Sports and Education, MENA Direct Investments at PIF Mishary Alibraheem.

QSAS will complement other PIF investments in the entertainment and leisure sector, such as the Diriyah giga-project and the recently launched Dan Company, which focuses on agriculture and eco-tourism. It also aligns with the objectives of the Pilgrim Experience Program, a Vision 2030 initiative that aims to welcome 30 million pilgrims by 2030, and with the Ministry of Tourism's National Tourism Strategy, which envisages attracting 150 million visitors annually by 2030 by enhancing the visitor experience.